Sony is entering E3 2011 in Los Angeles this week after coming off one of its biggest catastrophes ever. At least it's owning up to it.
Speaking at the keynote speech on Monday evening, Jack Tretton, president and CEO of Sony Computer Entertainment America, walked out on to the stage and immediately attempted to make the situation as light as possible. Engadget reported in its live blog:
This isn't the first time I've come to an E3 conference with an elephant in the room.
Sony apologized to users by admitting that the outage, which lasted for several weeks, is "something we don't take lightly."
Tretton added that he hopes the features presented during the keynote speech would also win back some of the customers who were fed up after the hacking attempt that put personal data of millions of users worldwide at risk.
Some of features aimed to gain back old customers and hopefully some new ones include CinemaNow on the PlayStation Network and new installments from some popular gaming franchises, including Star Trek, NBA 2K12 with PlayStation Move support and Uncharted 3 in 3D.
Tretton also gave thanks to publishers and retailers for sticking by Sony, and even a lighthearted "you're welcome" to the media for all the extra coverage and fodder.
Related coverage on ZDNet:
- PlayStation Store back online; 'Welcome Back' offer not available yet
- Sony hacked again, another 1m passwords exposed
- Sony 'Welcomes Back' PSN users with free games 'til July 3
- Sony Europe hacked by Lebanese grey hat hacker
- Nintendo becomes latest server hack victim of Lulz Security