Spotify reportedly planning to cut down free music streaming

Spotify reportedly planning to cut down free music streaming

Summary: UPDATE: Per Spotify's TOS, when Spotify launched in the U.S., unlimited free listening would only be available for six months as a special introductory offer to the service. Thus, being it is now January -- six months after Spotify launched -- the unlimited gig is up.

SHARE:
TOPICS: Mobility, Hardware
6

Say it ain't so, Spotify.

The digital music streaming service is reportedly planning to limit just how much music one can stream for free, according to The Business Insider.

Right now, although there are subscription rates starting at $4.99 for ad-free playback, Spotify members still have the option to stream as much music for free as they want from their computers (with advertisements, of course).

However, the reported new plan is that Spotify, which touts its free plan as "the best music player in the world," will be cutting this down from unlimited playback to only 10 hours of free playback per month. Even worse, users will also only allowed to play individual tracks five times per month.

It's not clear as to why the U.K.-based company, which finally kicked off an anticipated launch in the United States last July, made these changes.

However, maybe Spotify thinks it can crank out more cash from listeners. As of late November, Spotify already had more than 2.5 million U.S. paying members. Thus, why let the free ride continue? (Yet, it's rumored overall valuation is $1.1 billion, so it's hard to believe that it's suffering already.)

Nevertheless, for casual listeners who just want to listen to music in the background while at work or home, there's always the chance that they'll jump from Spotify (either before or after those 10 hours per month are up) and opt for other ad-supported but free services like Pandora and Grooveshark.

UPDATE: Per Spotify's TOS, when Spotify launched in the U.S., unlimited free listening would only be available for six months as a special introductory offer to the service. Thus, being it is now January -- six months after Spotify launched -- the unlimited gig is up.

Related:

Topics: Mobility, Hardware

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

6 comments
Log in or register to join the discussion
  • RE: Spotify reportedly planning to cut down free music streaming

    Screw that I will keep Pandora
    Randalllind
  • RE: Spotify reportedly planning to cut down free music streaming

    Nothing new here. It was always a six-month trial. Time to read that Business Insider piece again?
    fredericl
  • RE: Spotify reportedly planning to cut down free music streaming

    I tried Spotify on Windows, and was hugely dissatisfied with it. For starters, the program itself looks like a Mac program, that was a big turnoff right there (Show laziness in the developers, IMO), and second of all, it suffered from these little quirks, which makes me believe it was nothing more than a PC port of a Mac program itself.

    I really wanted to like it, but I just couldn't. I'm sticking with Pandora.
    The one and only, Cylon Centurion
    • RE: Spotify reportedly planning to cut down free music streaming

      @Cylon Centurion I gotta agree with you the Win 7 client sucks big time! The WP7 client is nice but I'm not gonna pay $10/month for that. I'd rather just sign up for a Zune pass.
      jatbains
      • RE: Spotify reportedly planning to cut down free music streaming

        @jatbains

        The WP7 client was nice, I will give them that, but the W7 desktop client needs work. A lot of work. I bought a PC, not a Mac! I don't want a ported Mac client!
        The one and only, Cylon Centurion
  • RE: Spotify reportedly planning to cut down free music streaming

    Pandora works for me and doesn't require a sucky fb account to signup.
    mike2k