Study: TV Everywhere is taking over everything

Study: TV Everywhere is taking over everything

Summary: It's no surprise that video on-demand content has grown from an occasionally-used feature to one of the most popular ways to watching movies and TV shows. However, the rate of growth at which it is expanding is more telling.

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It's no surprise that video on-demand content has grown from an occasionally-used feature to one of the most popular ways to watching movies and TV shows. However, the rate of growth at which it is expanding is more telling.

According to research conducted by the Parks Associates research firm, there will be approximately 50 "TV Everywhere" sources by July 2011. (To clarify, that's not just the TV Everywhere project owned by the Dish Network nor the TV Everywhere joint initiative, a.k.a. Xfinity, belonging to Comcast and Time Warner.)

Even though some of the big cable providers have launched some of the more popular VOD services, they're still the ones who seem to be the most scared - yet maybe the most to gain - as TV Everywhere continues to spread.

Home Media Magazine reports:

TV Everywhere is becoming increasingly important for pay-TV operators who are losing consumers, as subscribers who recently canceled their service said the ability to use their pay-TV content across devices would help them consider signing back on for services. The 18- to 24-year-old set was most interested in TV Everywhere services, Parks reported, with 40% of respondents in that age group calling the services “very appealing.”

It's also not much of a surprise that Parks Associates attributes much of this change to the increase in sales and usage of tablets and smartphones. All of these seem to have explode onto the scene and rely on each other somewhat. Video streaming is a feature that caters most to viewers on-the-go, and tablet and smartphone makers have acknowledged this with integrating better displays, graphics and processors.

Both pay TV providers and other video streaming sites such as Hulu Plus and Netflix have recognized the importance of these mediums by rolling out apps for at least the more popular mobile operating systems at the moment: iOS and Android.

Do you still prefer watching your favorite programming as it airs on TV, or do you prefer using a streaming service on your computer, mobile device or Internet-connected TV?

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6 comments
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  • RE: Study: TV Everywhere is taking over everything

    Sadly just another waste of time. Will we ever learn?
    Luddite24
    • Clearly you don't (NT)

      @Luddite24

      NT
      Economister
  • TV = passive 'entertainment' and voices yelling at me to buy things....

    I haven't watched network or cable programming for years (I have a life AND I don't need to be told when to laugh....). 90% of the time my TV is on I'm playing an interactive game; the rest of the time it's on I'm watching DVD movies. News and sports stream on my computer, and when I DO feel like passively vegging out, there's all I need for that on Hulu. My TV, due to this usage, does not display commercial ads in my home. Sweet!
    hippiekarl
  • RE: Study: TV Everywhere is taking over everything

    Time share everything including sports(I am the only one it seems that time shares sports, I endlessly get ribbed and intentionally told results because of it). I prefer the bigger screen of TV over computer and heaven forbid mobile devices. The only times I have watched via the computer is when I forgot to record something or it is not available with my cable system.
    edkollin
  • RE: Study: TV Everywhere is taking over everything

    When you are a DISH Network subscriber you can get the best TV everywhere solution avail. I work for DISH as well as a subscriber. DISH will allow you to take a iPad/iPhone, Smartphone, and, notebook/laptop and watch subscribed programming. Comcast will only allow this in the home. This is not true TV everywhere to me. Find out more by going here to http://besttvforme.com/
    Joe1DISH
  • TV Everywhere - Strategy or Necessity

    It has been nearly two years since TV Everywhere started making rounds across the cable networks but has it really found the success? I believe there are still open questions around sustainability and soon the cost of service is going to get passed to consumer along with their cable bills
    Nitin Narang