Sybase: Apple's iPhone 4 likely to solidify enterprise traction

Sybase: Apple's iPhone 4 likely to solidify enterprise traction

Summary: Apple's upcoming iPhone 4 is likely to increase the device's usage in the enterprise, according to a survey commissioned by Sybase and conducted by Zogby International.

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Apple's upcoming iPhone 4 is likely to increase the device's usage in the enterprise, according to a survey commissioned by Sybase and conducted by Zogby International.

A few high-level takeaways:

  • 56 percent of iPhone owners says new features in iPhone 4---notably multitasking, sorting emails by subject and remote wipe---are likely to allow them to use the device more for work purposes.
  • More than a third of respondents who don't own an iPhone 4 would consider one for work. Those respondents didn't work for companies that provided them mobile devices.
  • 43 percent of respondents said multitasking was the iPhone 4's most important feature.
  • 5 percent said FaceTime was an important work feature.
  • 64 percent of iPhone owners use the device at least once a week for work.
  • 20 percent of respondents use third-party business applications downloaded than iTunes.
  • But only 13 percent their companies' enterprise applications for the iPhone.

The Zogby poll comes as Sybase expanded support for Apple's iOS4 with its enterprise mobility suite. The release of Sybase Afaria will support iPhone and iPads and meld corporate security practices with the devices. Afaria delivers enterprise applications and corporate policies over the air. Sybase will support iPhone, iPad, Android, BlackBerry, Symbian and Windows Mobile devices.

Related: AT&T exec: 4 out of 10 of our iPhone sales to enterprises Apple’s quiet iPhone enterprise efforts yield results

Afaria will be available in as a beta in July with general availability following in the third quarter. Here's a look at Afaria's architecture:

Topics: iPhone, Apple, Hardware, Mobility, Smartphones

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7 comments
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  • FaceTime will be huge

    Mom or Dad on a business trip.
    Want to talk with and see family members.
    Buy 2 iPhones.
    But will use some other reason to justify iPhone as FaceTime does not sound like a "business" reason.
    davebarnes
  • RE: Sybase: Apple's iPhone 4 likely to solidify enterprise traction

    Still limited.
    One issue my company has with expanding the use of the iPhone - the ability of Apple to remote "remove" or disable software that Apple wants to disable without the companies approval. This act could create security issues on the iDevice.

    Not saying they will, they can and have published that the ability exists for their )Apple's) use. Past practice by Apple lends weight to the arguement that Apple will likely utilize this feature at some point.

    Not good.
    rhonin
    • fud

      @zenwalker
      your fud attempt is weak and laughable. this so called "kill switch" is common practice on a modern mobile os and only there to prevent malicious code from spreading should it ever occur. and you probably know that.

      do you really think trolls like you will hold back even higher enterprise adoption of iphone 4?
      banned from zdnet
    • While the remote kill switch is there, as the other poster

      @zenwalker... commented that this is just grasping at straws FUD. If your company develops an app for the iPhone to use within the corporate environment, I just can't see Apple wiping that out. In Fact I can't see Apple removing even from the app store any application that is business related.

      I don't think the CEO and CIO of your company sad to see if any porn style apps zapped from the app store. And also as far as I am aware, Apple has not removed apps from individuals phones. They may have killed it in the App store, but so far as I have read, people who had previous bought it, still own the app, they just can't get updates.
      Snooki_smoosh_smoosh
  • If Apple were Microsoft...

    If Apple were Microsoft there would be an iOS for teens/tweens (Kin), iOS for "life maximizers" (WP7), a legacy iOS (WinMO), a special iOS for the enterprise (WinMo 6.x), and 4 more flavors of iOS Embedded for tablets. <br><br>But they're not Microsoft, there is only one iOS for consumers, the enterprise and tablets (even teens). And because of its popularity and growth, enterprise is forced to bend to Apple instead of the other way around.
    dave95.
    • RE: Sybase: Apple's iPhone 4 likely to solidify enterprise traction

      @dave95. Seriously? A good OS is versatile enough to address multiple markets, where any customization can be performed by the user. iOS4/iPhone4 is step one of the enterprise damn bursting. Ending the AT&T exclusivity deal next year will be step two.
      cwkoller2
  • RE: Sybase: Apple's iPhone 4 likely to solidify enterprise traction

    iPhone 4/iOS 4-using employees are going to annoy the hell out of those lazy IT managers who only want to use BlackBerrys and insist that there is no room for "useless toy phones" in their completely secure organization. Their claims will be that even a ten-year old hacker can get access to root level on an over-priced iPhone in less than a minute and yet would take ten years to get one bit of data out of an ultra-secure BlackBerry that only costs $50. I doubt if any company is giving up their sacred BlackBerrys for an iPhone unless they want to give all the company's secrets away to the competition. I hear this argument all the time. Do you think it's going to change because of iOS 4? I doubt it.
    ConstableOdo