The Apple iPad buying decision: Your use case will vary

Summary: The first Apple iPad reviews are in and not-too-surprisingly they are all bullish on the device. Unfortunately, you're not going to learn much about the iPad from the reviews until you take one for a spin and ponder your own personal use case scenarios.

Special Report: Apple iPad The first Apple iPad reviews are in and not-too-surprisingly they are all bullish on the device. Unfortunately, you're not going to learn much about the iPad from the reviews until you take one for a spin and ponder your own personal use case scenarios.

Let's consider:

  • Walt Mossberg says the iPad could be a laptop killer. Mossberg notes that the iPad will "change computing profoundly," make touch bigger than the mouse and is "more than an e-book or digital periodical reader...better in my view than the Amazon Kindle." Overall, Mossberg says that the iPad can allow you to forgo the laptop for many uses (except viewing Flash and heavy work like spreadsheets and the like). Later in the review, Mossberg adds the netbook-killer theme, but hedges a bit and says that "only time will tell" if the iPad challenges the laptop or netbook.
  • David Pogue at the New York Times does two reviews. The first one is for techies---the folks that smirk at the thought of the iPad replacing a laptop. And the rest of the world that primarily uses Facebook, reads and consumes content. According to Pogue, the iPad is a big iPod touch for most folks.
  • To PC Mag, the iPad "just makes sense." E-books, movies, iWork and other perks all work well on the iPad. However, PC Mag notes that no ports---USBs or otherwise---tell you that the iPad isn't meant to be a full-blown computer. Indeed, why would Apple do anything to cannibalize the MacBook?

Add it up and the iPad reviews are all generally positive. That fact isn't surprising given the first wave of Apple reviews are usually positive at first. I can't recall any time when Apple gets crushed on reviews out of the gate.

So what did we learn here?

Not much. Like you, I need to head out Saturday morning and look at one of these puppies for myself. At $499 starting price, the iPad is positioned well even if it turns out to be a big iPod touch. As for the laptop replacement, it's hard to see me carrying the iPad as my only computing device on the flight to San Francisco. Unfortunately, I have too much heavy work as Mossberg would say.

That brings me to the netbook conundrum that has plagued this technology industry for years. Do you spend your money on a device that is sort-of-kind-of-but-not-really a laptop replacement. The iPad is a tweener device. On the e-reader side of the equation, there's really only test I have for the iPad: Can I read it outdoors like I can the Kindle? If I have to squint on the beach or patio with the iPad it's use case has fallen dramatically for me.

The bottom line for me: Does the Apple iPad really consolidate anything? If it does then the iPad makes a lot of sense. If not, color me a late follower to the iPad bandwagon.

For what it's worth, here's how I'm thinking through the iPad buying decision. The following thought process---in order of importance to me---applies to any tablet purchase (because you know the Android, Microsoft slate devices are coming).

  • Can I read the tablet outside? In reality, I would most likely use the iPad as a reader with plenty of options for diversions. I like the e-ink on the Kindle because it's easier on my eyes (I already stare at a computer screen most of my waking hours). The iPad lacks e-ink so the outdoor reading may be a hang-up for me. Everyone will be different.
  • Is the content selection there? In the iPad case, this is a no-brainer. There are apps everywhere and the iPad looks swell as a personal movie theater. However, for every other e-reader, tablet, slate or whatever the content is a key component of any buying decision.
  • Can I do heavy work if needed? The real selling point would be taking the iPad to a work trip and have the option to do all the things I may have to do (PowerPoints, PDFs etc.). One open question is whether I can blog a 500-word post on it.
  • Ergonomics. I have a few issues: RSI; sometimes my neck feels like it comes unhinged; I can't look down for long periods of time; and generally would rather stand than sit. How does the iPad play to that equation? It sounds absurd, but just a simple thing like propping up the iPad (and the accessories I'll need to do that) may be a deal breaker for me.
  • What's the killer app? The battery life sounds like it will be more than enough to keep me occupied on a full flight. Is this an app a game, a magazine app or something else? At this point, I have no idea, but I'll know it when I see it.

Your use case and considerations will look entirely different. The truly unfortunate thing is you won't know the answers for many of those aforementioned buying points for a few weeks after you buy the iPad. That's why day one reviews don't do a lot for me. It's all about the repeated exposure. I didn't hate my netbook and give it to my daughter in week one. By week six, I was done with it. That timeline is usually past the report of returns---to the store at least.

Topics: iPad, Apple, Hardware, Laptops, Mobility

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299 comments
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  • but, but ...

    it has no flash, or a usb or a hdmi port and no user replaceable battery!
    why would anyone want such a monstrosity?
    bannedfromzdnetagain
    • Oh please. Maybe you should ask the question

      If it is as fantastic, great, and overwelminglly the greatest device ever created, then you have to ask:

      Why hasn't [i]everybody[/i] who can afford this purchase one? For a device that is the future, whay are there so many people [i]not[/i] interested in it?

      I know "but, but, but..."

      :)
      John Zern
      • bestseller

        maybe, because it is not yet on the market?

        and besides some apple hating, netbook rocking cheap skate linux nerds
        and microsoft certificate approved IT drones my bet is that everyone will
        buy one. sure, not you, but what category are you in?
        bannedfromzdnetagain
        • That's not an answer.

          You dis those that don't want it, but don't bother to ask why they don't.

          and if they give a reason that makes sense, you dismiss that too.

          Lets see what percentage of the US population buys one after the 3G is out.
          John Zern
          • Apple Market Share

            Like all things Apple, this is heavily evangelized by the Apple faithful, and somtimes demonized by the non-Apple crowd. A couple of things stand out to me:

            1. Apple lovers will buy one. Period.

            2. If this device stays in the "wow, what a cool toy" category, it can dominate. Apple, with Ipod and Iphone, has dominated the "cool toy" category for years.

            3. If the device tries to be a real computer, it may fall in the same category as the Mac. Loved by some to a fault, but still around 10% market share.

            4. Like netbooks before it, this device likely won't replace many computers, either Mac or PC. it's just not up to it. Spreadsheets? What about writing books, manuals, term papers? PPT shows? Flash (I hate it, but it's very popular). Plug in your latest cool interface device? And what about the millions using specialized and professional-grade apps.

            It will likely be the coolest toy on the block for some time. But replace the computer? Maybe not.
            stevet@...
          • Er... you're clueless...

            Your 2nd point... the iPhone is no longer just a "cool toy", the iPhone is the PREMIERE smartphone that all other smartphones are judged on, and that the "business oriented smartphone" RIM devices are trying to catch up to... to say the iPhone is a "cool toy" is to say that all cellphones and smartphones are just a "cool toy", the iPod would just be a "cool toy" if it didn't now have all the apps it does, which now make it a portable computing platform and mobile productivity device.

            Your 3rd point... what is a "real" computer? that's just dumb... any smartphone is capable of significantly more than many "real" computers of the past... iPad has a bigger screen than some "real" computers of the past... whatever your definition is, it's flawed... a smartphone is a "real" computer... computing doesn't equate to your narrow mindset of what you think it is anymore... and as far as the Mac's MarketShare, you should keep your eye on that, it's steadily increasing... and who wants MarketShare anyways, I'd rather have MindShare and ProfitShare... like Apple do.

            Your 4th point, if you watched the Keynote... it was never and is never, supposed to replace the Notebook or Desktop... even though it likely will for people of limited technological needs. Also, it does PPT shows.

            Knowing something before commenting helps, I've found... but since when was that popular?
            Metronome49
          • I guess I'm clueless also

            I seem to remember that Steve called out the netbook manufacturers... Or maybe you didn't catch that throught the purple haze...
            sdwilliams2009
          • "What is a real computer?"

            For starters, a real computer should be able to
            print out documents.

            In its current form, the iPad will not be a
            replacement for anything, but it will be a good
            addition for many.
            fawlty70
          • @sdwilliams

            Yes, it replaces a stripped-down junky, slow, small notebook...

            And I own a NetBook, and I use it for much the same purpose as I would an iPad, and it's a pain in the throat... I dual boot XP or Ubuntu, usually use Ubuntu because XP is so clunky on a small screen, and I use a Flashblocker to block flash content because it is so resource intensive. Ubuntu's always having problems... even getting Flash on it requires a day of research (exagerration)... I just had to start over and re-install because it had some sort of problem... I'd rather have an iPad... you can have my netbook once I get one.
            Metronome49
          • @fawlty

            It will print...

            There.
            Metronome49
          • Just curious...

            I hear the phrase productivity a lot. Please be so kind and tell me what it is that you produce. Again, just curious.
            eargasm
          • Me? Okay, a bit irrelevant and personal, but I'll bite...

            I am a Graphic Designer, Web Designer, Web Developer, Interaction Designer, Web consultant, Illustrator, and artist.. dabble with music, prolly more than that I produce on computers as well...
            Metronome49
          • lol ...

            It's all perception of definitions. I share a similar view of real computer - I see the iPad as more of a glorified terminal than a 'real computer'. It doesn't have the grunt that a lot of my 'real computer' applications require, regardless whether it has more power than some old computers of the past (that is largely irrelevant - most new computers are miles ahead of previous generations, so is a silly point. My calculator has more power than computers on the space shuttle ... does this make it real?)

            I also love the way people defend apple - a company making billions due to awsome marketing and ok product. The iPad isn't revolutionary, it's just marketed well at an appropriate time...nothing more. Apple knows how to 'create' demand - ie, convince people they need something they didn't need before. I'm waiting for the apple crowd to start cheering 'they can charge what they want' or 'Steve, I want your babies ..' - then we know their marketing engine is truly remarkable.

            Don't get me wrong, I like the iPad. But (when they arrive), I'll probably also like the slate and the android versions.

            It's not about the device, it's about the killer app. And like the Author of the blog, I'm still searching for it ..
            stewymelb
          • Comparing the iPad to "computers of the past"

            Is like comparing the space shuttle to a log canoe. Or, like comparing a Ferrari to a horse-drawn buggy. Or, like comparing HDTV to rabbit ears. You get the point. You know what I enjoy just as much as "knowing something before commenting?" It's trying not to come across as so angry in my comments. Have a nice day! :)
            www.dfwsupergeek.com
            unclefixer@...
          • @ the both of you...

            I don't see how you expect your definition of "real" to be relevant at all...

            "A computer is a programmable machine that receives input, stores and manipulates data, and provides output in a useful format."

            There you go boys, calling one computer "real" and another not, is as stupid as people say 'real" Americans... I don't care whether you want an iPad or not, that's your opinion, but to assume your opinion dictates what IS or ISN'T a "real" computer is so arrogant and ignorant that I can't keep shut on it...

            Not an Apple apologist, it's just that, you act like Apple has ANYTHING to apologize for... Seriously...

            It's not the marketing, it's just that everyone that came up with a tablet device so far, had no idea what to do with it...Apple now has, and you can enjoy their work in the future while you use your inferior tablet computers... that are just trying to catch up... but you'll use them anyway...

            Sent from my piece of junk netbook...
            Metronome49
          • Apple bollocks.

            1024 x 768 screen size, so movies out, no multi tasking, no usb, webcam, user changeable batteries, no flash, great for the home bound computer illiterate, crap for everyone else.

            Apple fanboys will buy anything and this proves it. To put it in context I have a GP2X and that multitasks, and has flash support, SJ should take his head out of his arse and see that Flash is still and will remain a major part of the net for years to come (unfortunately).

            This will not replace the Kindle, or similar ebooks, the screen is a mirror finished nightmare for outside use. Yes it has lots of iPhone apps, I would worry about the scalability on that count.

            Like I say maybe good for the clowns that should not own a pc but until it is released with a High Res screen, multitasking, webcam, USB, and the rest that we expect from a real net/lap/top then it is dead to anyone but the Apple brigade.

            Let's face it they (Apple Fanboys) are seeing the kings new clothes, whilst everyone else, who has not been SJ/Apple hypnotized, are seeing the naked truth. Great Idea shameful execution.

            Take care all.
            Horus418
          • Let Me pick on item 4. Stevet@, it may help you understand more!

            Boy, are you uninformed! Do you ever read the full report on what the
            ipad can do? Read the stuff below , then please update your report!

            iWork

            The iWork productivity applications that you know and love on the
            Mac ? Keynote, Pages, and Numbers ? have been completely
            redesigned for iPad.2 So you can create great-looking presentations,
            documents, and spreadsheets. All using just your fingers. And while
            they?re easy to use, they?re also the most powerful productivity apps
            ever built for a mobile device.

            Pages

            A touch of brilliance for your writing.
            Pages for iPad combines robust writing and advanced layout tools with
            the simplicity of Multi-Touch. So you can create all kinds of
            documents ? including newsletters, reports, brochures, and flyers ?
            using just your fingers. Choose from 16 Apple-designed templates,
            and you?re off to a beautiful start. Text is crisp, clear, and very
            readable on the large, bright iPad screen. And the handy page
            navigator lets you scroll through your document in thumbnails, so you
            can quickly jump to any page you want.

            Numbers.

            It?s easy to be good with Numbers.
            Who knew making spreadsheets could feel so natural? Numbers is the
            most powerful spreadsheet app designed to work with iPad and Multi-
            Touch technology. With a few taps, you can create tables and charts,
            add photos and graphics, and enter and edit data. Numbers isn?t just a
            spreadsheet application ? it?s a flexible canvas. Which means you can
            add multiple tables and charts anywhere on a sheet and move them
            wherever you like. And every spreadsheet starts out stunning, thanks
            to Apple-designed templates. Choose from 16 templates for home,
            work, and school, then make it your own.

            http://www.apple.com/ipad/features/
            MacNewton
          • Replacing the PC doesn't mean not overtaking it...

            @Stevet. I'm with you. I don't think it will ever replace the PC, just as the PC didn't replace the minicomputer or the mainframe. Nor did it replaced the workstations and VAXstations.

            What's amazing is that even in that environment the PCs gained more and more marketshare.

            For example, SQL Server made tons of people switch from mini based DB2.

            As for workstations (SGI and Sun's) as time passed were slowly being replaced by cheaper PCs.

            Mainframe's haven't gone anywhere but their market share is close to a niche.

            Will that happen to Windows PC? Probably, as people start doing more micromanagement with touch devices.

            Will Keynote, Pages and Numbers overtake PPT, Word and Excel? I don't think so. Will people start using alternatives. Definitely for places like Facebook, Twitter and Google Docs.

            Will the iPad kill the laptop? No. Will it make it irrelevant. Most probably, but not this iteration, maybe the iPad ][ or iPad /// (if you understand irony).
            cosuna
          • Who cares why people don't want it?

            If the iPad is, in fact, "only an oversized iPod," then there are
            quite literally millions of people who'll want to enjoy the increased
            size and additional features.

            So many people envy Apple's success, that all they can see is
            what's missing instead of what's actually available. For them, the
            glass is always half empty.
            SkateNY
          • I think that is what John Zern was implying.

            I was taking the meaning of his reply as that of someone who does not like the product as it is, has valid reasons as to not want it:

            [i]it has no flash, or a usb or a hdmi port and no user replaceable battery! why would anyone want such a monstrosity?[/i]

            Apparently a great many people see those issues as a reason to not want to purchase it, yet Mr Elllroy feels they are not valid, and everyone desires an iPad (and likely are mentaly deficient in some way if they do not).

            I agree with Mr Zern's assertion that it appears not eveybody desires it, as the numbers point that out. And to that some of the reasoning people give here for not wanting it are perfectly sound.
            GuidingLight