The five most overhyped tech products of 2010
Summary: The pace of technology innovation quickened in 2010 but there were still plenty of overhyped products floating around. Here are the top five.
The pace of innovation in the technology industry quickened again in 2010, after stumbling momentarily in 2009 because of the global recession. The most potent sign of the rebound was the steady stream of new products, new technologies, and new ideas that pushed the previous boundaries and rethought the status quo.
Of course, innovation means taking risks and some of them -- including some the most widely publicized -- turn out to duds. And, even some of the most successful new products get overhyped and oversold.
That's the subject of this week's Monday morning editorial: the most overhyped products of 2010. Here's my list.
5. Apple iPad
This is the pick that I'm going to take the most flak over, but it deserves to be on the list and I'll explain why. There's no denying that the iPad has been a mega-hit. Over 7 million of them were sold in its first six months on the market and it is changing the computing industry more than any single product has in the past decade. As I said in my article The truth about iPad: It's only good for two things, it is a very good effort for a 1.0 product.But, the iPad has been hyped into the stratosphere to the point that too many people are thinking of it as full laptop replacement. It is not. It is a PC companion. While the iPad has cannibalized the low-end of the laptop market, especially netbooks, you have to keep in mind that most of those buyers are looking for a second, more portable machine. In business, the iPad is a great fit for executives who spend all day in meetings and for consultants and field workers who aren't at a desk but are out interacting with customers. However, it's still not a great fit for people who need to sit down and efficiently plow through a lot of work. That's a lot of people.
4. Microsoft Kinect
Bill Gates has been talking about this product for years, long before it ever had a product name. I remember when the Nintendo Wii came out, Gates said the real innovation would be when you could play a tennis video game with your own racket in your hand instead of a game controller. To Microsoft's credit, the company has almost entirely brought that vision to life with the Microsoft Kinect, a new add-on for Xbox 360 that is flying off the shelves this holiday season.When it works, the Kinect is a pretty cool experience that allows you to jump into a video game to run obstacle courses and kick soccer balls right in the middle of your own living room, without breaking anything. It's great exercise and it's amazingly accurate at times. However, it doesn't work very well in rooms with direct sunlight (is it only meant for basements and mancaves?), the facial recognition feature is laughably awful, and navigating menus with the gesture interface is frustratingly slow.
The Kinect is a very creative innovation, but it's also gimmicky and raw, and it doesn't work nearly as well as the commercials make it appear.
3. Samsung Galaxy Tab
The most innovative thing about the Galaxy Tab is that Samsung was the first vendor to finally bring an Android tablet to the mass market. We've been hearing all year that an army of Android tablets would be invading in waves. It never happened, mainly because Google never released a tablet version of Android and threw cold water on the early vendors that attempted to do their own Android tablet adaptations.Samsung took its successful Galaxy S line of Android smartphones and kicked it up a notch into a 7-inch Android tablet, and voilà, out popped the Galaxy Tab. While Samsung did an excellent job with the hardware (as I noted in my Galaxy Tab review), the software leaves a lot to be desired and the product is badly overpriced. The Galaxy Tab has been portrayed as the iPad's first real competitor, but I'd recommend waiting until the price drops, Google releases the official tablet version of Android, and the other big vendors release their Android tablets in the first half of 2011.
2. Google TV
The most disappointing technology of 2010 of Google TV. If Google would have focused on bringing Android apps to the flatscreen instead of trying to webify the television experience, this product could have been a huge success. Back in the spring I wrote that apps in Google TV could transform entertainment by essentially lowering the bar on creating a TV "channel," and not just an old school cable channel but a fully multimedia-enabled interactive channel.That's still possible, but it would require a strategy change from Google. What the company has attempted to do with Google TV is marry Web video with traditional cable/satellite all controlled by one box that you can use to search for the content you want. Unfortunately, the user experience is confusing and cumbersome. If you really want Web pages and Web video clips on your TV, just hook up a PC or a Mac. If you want on-demand content from the Internet (podcasts, Netflix streaming, Hulu Plus, etc.) delivered in a TV-like experience then get a Roku box for a third of the price of Google TV.
1. 3DTV
It started at CES 2010 in January and carried all the way through to this holiday season. The TV vendors have bombarded the world with the message that the next big step in television is 3DTV and that you can have it today by buying their new premium TVs and polarized glasses. The problem is that neither the tech press nor the public is buying it.In January, it was obvious that TV vendors saw 3DTV as "the next big thing" to keep people buying new TVs and to get early adopters to replace their newly-purchased flat panels with 3D models. The tech press sniffed this out right away at CES 2010 and panned the idea, knowing that buyers don't want to replace the new TVs they've just purchased in recent years and even fewer will want to wear 3D glasses in their own living rooms. But, vendors are still trying to ram 3DTVs down consumers' throats with big displays at Best Buy, Costco, and other retailers this holiday season. This is an even bigger gimmick than Microsoft Kinect and I don't see many technology buyers falling for it.
This article was originally published on TechRepublic.
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Talkback
Wp7
RE: The five most overhyped tech products of 2010
WP7 device's are really nice, very new and improvements will be made but very nice.
Apple ipad, disagree.
Kinect, disagree.
Galaxy tab, disagree.
Google TV, to early to tell.
3d TV, very much agree.
everything on the list needs work but they will all have a hand in changing the way we do most anything.
RE: The five most overhyped tech products of 2010
RE: The five most overhyped tech products of 2010
I agree. WP7 and Kin should be equally No 1 as over-hyped.
WP7
As far as everything else goes -
Kinect - sucks.
GoogleTV - would have been better with Windows XP.
Galaxy Tab - potential, but too small to be really useful.
3DTV - too much flicker for me; up the refresh rate to at least 144 hz (72Hz per eye) and you may have something. Until then, it's a migraine-inducing piece of technology.
RE: The five most overhyped tech products of 2010
"3DTV... it's a migraine-inducing piece of technology"
'Technology' would not have been the word I'da selected to end that sentence. :)
I will have a 3D display in my house when R2D2 rolls in and projects that hologram of Princess Leia directly onto my coffee table, no stupid eyeglasses required.
RE: The five most overhyped tech products of 2010
Do you have ANY proof of your claimed sales numbers?
RE: The five most overhyped tech products of 2010
RE: The five most overhyped tech products of 2010
Uh, you DO know what "proof" means, right? It means you provide a link to a creditable source on which you base your claims, not uh, just saying something that you wish were true, right? So where is your link?
@drphysx: So post your proof
RE: The five most overhyped tech products of 2010
"...Kin phones on the list of the biggest Microsoft failures." Sure you want to put your "expert prediction" (now that is funny) at the same level as HollywoodDog? I sure as heck wouldn't. But birds of a feather..
drphysx will have that data even if he has to make it up himself
RE: The five most overhyped tech products of 2010
RE: The five most overhyped tech products of 2010
Regarding the Kin, Windows 7 and Kin are practically the same now. Much of what Kin did is now part of Win 7, albeit more developed and refined.
And what do you call a "failure"? Is it a failure if W7P doesn't dethrone iPhone? Well, call up all the other companies that make phones and tell them they all failed. I'm sure they will care...
RE: The five most overhyped tech products of 2010
Definition of "proof"... irrefutable evidence.
In science and the world at large we use the word "proof" to casually and it has become (unfortunately) a synonym for "I have supporting evidence".
iPad is overhyped, its a formfactor that needs much more development or it will disappear.
Kinect, definately overhyped, now mix kinect with move and I think you're onto something. Kinect not needing a light source is much better than a webcam. but kinect needing a stupid pose to pause... well lets just say kinect needs a controller for some game genres; and without it it will have limited appeal. And as you need to be several feet from the camera, you need a big lounge/playing area... ok for america... but when did the internatlisation team get involved?
GoogleTV; needs to be integrated into a settop box, not just a poor integration to one. MythTV is much better (once it is setup).
WP7; they're 2 years behind, it may get there, but where will android be by then?
Android tablets generally dont work yet. so GT isnt in the same league as the iPad... and I am not a big fan of the iPad.
3dtv; well as the focus distance for 3d is a couple of feet in front of the tv, and lounges are relatively small compared to cinemas this could get very tiring very quickly... alternatively, when you have mates around to watch something how many ?150 sets of glasses are you going to have lying around... needs more work I think.
One problem with your suggestion
WP7 wasn't overhyped at all. Stores didn't push it and ZDNet did everything it could to kill it. WP7, whether you like the OS or not, wasn't overhyped at all. In fact, Apple's marketing arm at ZDNet was extremely successful at removing all hype about the product. Job well done!
Store I purchased HD7 definitely not pushing WP7
RE: The five most overhyped tech products of 2010
That's the problem, it's on AT&T, and from what I'm told
Maybe MS should losen the strings and do the same?
RE: The five most overhyped tech products of 2010