This post originally appeared on SmartPlanet
Thanks to the new Apple iPad and other tablet devices, the future of the magazine is exciting, indeed.
“It’s not re-creating the magazine; it’s re-creating the magazine experience,” the publisher says.
According to the company, the iPad has given it a chance to imagine the magazine as an interactive platform, across six pillars:
- “Quiet,” simple interaction, unlike the distracting Web.
- Fluid motion that uses “flow” to replace the “flip” of a page.
- Carefully curated layout and design
- Defined beginnings and ends. “It’s the end of endlessness,” Bonnier says.
- Issue-based delivery — like a podcast, unlike a blog.
- Advertising as content, rather than “shoot the monkey” display ads
Basically, it’s the next logical step beyond reading a PDF of your favorite glossy.
Bonnier partnered with London-based design firm BERG for the initiative.
Here’s a look in a video from Dec. 2009: