The race to 5 million: Will iPad or Kinect be the holiday season darling?

The race to 5 million: Will iPad or Kinect be the holiday season darling?

Summary: In the goal to reach sales of 5 million before the end of the holiday season, Microsoft is touting its Kinect for XBox while Wall Street eyes 5.5 million iPads sold by the end of the seaon

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TOPICS: iPad, Mobility
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There's a good old-fashioned battle brewing between Apple vs. Microsoft.

In one corner, there's Apple's iPad, a new category product but one that has an amazing headstart in both sales and popularity. Making its debut in April, the iPad hasn't been around for a full year yet but has defined the tablet PC category, setting the bar by which everything else will be compared. The competition is starting to show up but the brand awareness of the iPad - and Apple - resonates with consumers.

In the other corner is Microsoft's Kinect, a controller-free controller for the Xbox 360 that reads body gestures to control the games. It's a winner of an accessory for a winner of a game console, one of the few winners for a company like Microsoft, which has slipped in and stumbled in mobile and tablet computing.

The goal for both companies is sales of 5 million units by the end of the current quarter. Microsoft has said loudly and proudly that it's forecasting sales of 5 million units during the holiday season. On Monday, the company announced that strong Black Friday sales pushed sales of Kinect past the 2.5 million mark - and that's just after 25 days of availability. It's being called the "must-have gift" this holiday season.

Apple's goal, by contrast, isn't necessarily Apple's goal, as much as it is Wall Street's. On Monday, Piper Jaffray analyst Gene Munster handicapped Black Friday weekend iPad sales. On average, each store was selling 8.8 iPads per hour, his team calculated.

That's faster than Macs, which were selling at a rate of 8.2 per hour. Munster puts these numbers in line with his projection of 5.5 million iPad sales this quarter. How the estimates were calculated isn't exactly clear - but sights are still set on surpassing 5 million during the holiday season.

Of course, both companies could reach and surpass the goals during the holiday season, something that would speak much louder than some competitive bragging rights between Redmond and Cupertino.

It would say something about the state of the consumer economics and holiday spending, something positive for a change.

Topics: iPad, Mobility

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30 comments
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  • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

    would rather have a kinect than an ipad! - though I won't be buying either!<br><br>As much as I have looked, I just can't see the need for a tablet in my life.....

    also, far too many articles on the ipad on zdnet - it's getting boring!!! - it is still a niche product. When sales reach 50 - 100 million, I will tolerate a new ipad article every day. Until then, please give it a rest :)
    RonanSail
    • ROTFLMAO!!! kinect... BwaHaHaHa!!!

      Kinect is as lame as you can get... People will get tired of it real fast... Not to mention you have to be an idiotic tool to aim a webcam directly at your couch 24x7x365... LOL
      i8thecat
  • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

    "one of the few winners for a company like Microsoft"

    Windows 7, Xbox 360, Kinect, Sharepoint, Windows Server, SQL Server, Visual Studio, .Net, MS Office, Windows Live Messenger, Hotmail etc etc.

    Microsoft has many winning products, in fact more than most companies. What planet do you bloggers live on?
    jhughesy
    • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

      @jhughesy A winner like Windows Phone 7?
      cyberslammer2
      • How many Android sales after 30 days, cyberslummer2

        If you can dig up sales numbers for both, maybe we'll listen to something you say, until then, your really just comming off as a paid shill for someone.

        Wait, that would make you a lapdog! How ironic!
        LOL! :)
        John Zern
      • Winners just like Gears, Wave, Buzz, Linux desktop

        @cyberslammer2? I can go on, but what I'm pointing out is that you really should just stay quite, you look less foolish when you do that. :)
        John Zern
      • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

        @John Zerd If Apple was selling the iPhone across multiple carriers it probably would have huge numbers like the android as well..so when that does happen let's compare real figures. Windows 7 phone is across multiple carriers and is a MASSIVE FAIL.
        cyberslammer2
      • Thats so right!

        WM7 is on multiple carriers from AT$T to AT&T and 1 or 2 in between so yes they are an epic fail because all the major carriers in the US have WP7 and no one buying them!

        DEAD ON AGAIN!
        Ron Bergundy
      • Hey John Zern... Which Roid???

        @John Zern
        "How many Android sales after 30 days."

        So which Roid did you want sales numbers for? Or do you count all the different Roid sales as 1 product?

        Wait, that would make you a moron! How ironic!
        LOL!
        i8thecat
  • Comparing Kinect to iPad

    Totally idiotic.
    cyberslammer2
  • One has a prerequisite, the other does not

    There's no point in buying Kinect unless you have an Xbox. So on one hand, the iPad has greater potential. But on the other, if Kinect comes close to matching the iPad's product volume, that says a lot about that product.
    Michael Kelly
    • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

      @Michael Kelly Again, idiotic. Hey let's compare the number of LED TVs to the sale of ham radios next!
      cyberslammer2
      • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

        @cyberslammer2

        If the number of ham radios sold came anywhere close to the number of TVs, THAT would be newsworthy.
        Michael Kelly
      • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

        @Michael Kelly You're comparing something that requires you to have an XBox 360 to attach it to, to a standalone device used for productivity/entertainment....

        The Kinect is not in the same category, but ZDNet seems to think it is....everyone into the board room, we're going to jump up and down in front of the Kinect!
        cyberslammer2
      • what are you guys talking about?

        @cyberslammer2 we are talking about the must have gift of the year not if these two products are in the same class... I suspect that Kinect will be just as high volume as the iPad because the target audience is already laid out and there are holiday deals to buy a 360 with kinect.
        slickjim
  • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

    Kinect will be the first to 5 million. It has a strong company backing, anyone with an Xbox 360 wants one, and its interactive. The iPad just gives you a fart app and tip calculator on an 10" screen.
    Loverock Davidson
    • I own an XBox 360 and I don't want one....

      @Loverock Davidson
      Just pointing that out. Generalizations often fail.

      Pagan jim
      James Quinn
      • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

        @James Quinn yeah but you woukd say that just to be adverse and pro apple as usual...
        slickjim
    • RE: The race to 5 million: Will iPad or Kinect be the holiday season darling?

      @Loverock Davidson As usual, your unproven, unqualified self posts a comment that has ZERO merit.

      So let's compare the number of iPhones sold to the number of Windows Phone 7's sold in the first month...shall we go down that road of failure?
      cyberslammer2
      • Super true again!

        It not like you and me post unproven, unqualified self posts a comment that has ZERO merit!!!
        Ron Bergundy