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Twitter allows native tweet sending to Facebook: Handfuls of developers killed off

By | September 6, 2011, 11:08am PDT

Summary: Twitter now includes Facebook functionality, to send tweets to the world’s largest social network. But developers will not be happy with the move.

Twitter has added Facebook functionality — at long last — to make it easier to send your tweets to the world’s largest social network.

For years now, it has required either third-party intervention, by allowing a tweet-to-Facebook application through means of hashtagging, or by cross-posting from Twitter to Facebook.

Finally, this functionality is now native to the microblogging service, allowing users to cross-post automatically.

All you have to do is head to your Twitter settings page, head to the Profile tab and look for the magic Facebook button.

It will connect as an application, and you will have to ‘allow’ Twitter to post to your wall.

However, if you are to tweet someone with an @ reply, you can disable this from being posted to your Facebook wall as well, to reduce the chances of over-spamming your friends.

But as Twitter grows and can afford to roll out new functionality, it puts into question how third-party developers will survive if these on-the-market applications are negated by native functionality.

It’s not the first time Twitter has done this. Once considered a bit of a ‘joke’ for not having a stable or steady business plan, it began to fill in the gaps seemingly based on what third-party developers had added to the service.

Twitter’s t.co URL shortener springs to mind, with some asking whether third-party URL shortening will fizzle out.

Google took to creating its own URL shortening service last year, in what turned out to be a lucrative market for Twitter developers. While Google’s official URL shortener remains under constant development, it is still a heavy contender for the original, better established shorteners.

But bit.ly, with custom domain support and in-built analytics and statistics, still rides the waves of the web as one of the most used URL shorteners available survived.

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Facebook, Twitter Inc., Social Media, Zack Whittaker

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from CNN, the Huffington Post, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Twitter allows native tweet sending to Facebook: Handfuls of developers killed off
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Twitter has done this for a long time.
branrules101 6th Sep
Ever since I got twitter, I connected it to facebook and selected the 'post tweets to facebook' option like a year ago. This isn't news.
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RE: Twitter allows native tweet sending to Facebook: Handfuls of developers killed off
RacheyD 7th Sep
It actually is kind of buggy -- has anyone else noticed that? I think it's funny when Facebook tries to do what the third party apps do -- and then does it WORSE. See the new FB Video Calling vs. the Rounds video chat app (http://www.rnds.me/bc )
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RE: Twitter allows native tweet sending to Facebook: Handfuls of developers killed off
CathyWebSavvyPR Updated - 7th Sep
This is a bad idea. Sending all of your tweets to Facebook is likely to annoy your friends. The two networks are different & require different approaches. Twitter to LinkedIn apps have junked up LinkedIN. Better to use the #FB tag and selectively send Tweets to Facebook. I just read a post today that quoted stats that automatic feeding of content to Facebook leads to 70% fewer likes and comments. Google this post title: "Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%" from Inside Facebook blog.
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RE: Twitter allows native tweet sending to Facebook: Handfuls of developers killed off
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