Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Twitter's in-house photo service overtakes Twitpic, yfrog, Instagram

By | November 10, 2011, 3:50am PST

Summary: Twitter’s in-house photo upload service has overtaken all third-party clients, like Twitpic, yfrog and Instagram, leaving these clients fighting an uphill battle with the social network.

Just as when Twitter started rolling out its t.co web address shortener, many third-party developers were concerned that it could be the death of the URL shortening business.

Most widely used service bit.ly suffered, but nevertheless remains as one of the top third-party developers the site offers.

But Twitter’s new photo sharing service, powered by Photobucket, has had an adverse affect on the wider third-party developer community, by ranking as the number one means of uploading photos to the social network.


(Image source: Skylines)

Just three months after Twitter integrated Photobucket functionality as part of its wider efforts to ‘patch’ the hole created by developers, by bridging the gap of what Twitter users wanted versus the lacking features that were available, Twitter’s own service has now overtaken all third-party services, including Twitpic, yfrog and Instagram.

Research by Skylines suggest that while mobile devices, from BlackBerry, Android and iPhone combined, make up collectively the most popular way of uploading photos to Twitter, the single most sourced images now come directly from Twitter’s own service.

Biggest challenger Twitpic now has just 30.6 percent fo the market, having only six months ago accounting for around 45 percent of all uploaded images. Twitpic said earlier this year, shortly after the announcement, that the company was “blind-sighted” by the news, and confused as to why some ecosystem players were asked about the upcoming in-house product, and not the majority image uploader.

But Skylines’ research shows that users are not ready yet to switch over to the new in-house service completely, as users still remain loyal to the image uploading tools they use. Many after all will not want to abandon their Twitter ‘gallery’ of images that these tools offer.

Arguably, because Twitter’s official web client automatically switched people over to it, it could be seen as an anti-competitive move.

Twitter has been criticised by third-party developers for instigating changes that directly affect its developer partners, damaging relations between application and service builders and the social media giant.

Third-party developers for iPhone and BlackBerry in particular were annoyed earlier this year by Facebook’s decision to integrate the instant-messaging site capability into its mobile products, effectively killing off a lucrative segment of the market — by developing applications that fill the void for where the companies have failed to integrate the features themselves.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from CNN, the Huffington Post, AllThingsDigital, The Atlantic Wire and CBS News.

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t.co Going Overboard
ldo17 10th Nov
Twitter clients seem to suffer an additional level of t.co imposition: anything that looks like it might be a URL (even with no http prefix) gets replaced with a t.co URL. I find this very annoying.
I really enjoy Twitter. Much more so than Facebook. I like the quickness, relative anonymity, and the real-time contributions. One thing I see happening, however, is an overall complication of the system. It seems to be stalling more lately, and with their recent interface changes, and these new takeovers of third-party media contributors, I sure hope it doesn't become the complicated megalith that is Facebook. Keep it SIMPLE Twitter!!!
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t.co Going Overboard
ldo17 10th Nov
Twitter clients seem to suffer an additional level of t.co imposition: anything that looks like it might be a URL (even with no http prefix) gets replaced with a t.co URL. I find this very annoying.

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