Verizon tweaks privacy policy for ad targeting based on physical address

Verizon tweaks privacy policy for ad targeting based on physical address

Summary: Verizon started a program where advertisers can target Verizon Online customers by physical address.

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TOPICS: Verizon
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Verizon is changing its privacy policy so local advertisers can better target customers based on physical address.

In an email to customers, Verizon noted that it started a program where advertisers can target Verizon Online customers by physical address. The address will be masked to advertisers, but the idea is that pitches will be more relevant.

The program is opt-out so if the targeting is troubling you'll have to change your privacy settings.

Here's the letter, which includes a link to an opt-out option.

And here's the opt-out screen.

Topic: Verizon

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6 comments
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  • I already opeted out

    Of this new policy. Took all of 2 minutes to do it on the Verizon web site. I poay Verizon enough every month already for service, they do not need to make any more money off me!
    tgschmidt
  • They don't make it easy

    Try opting out if you don't have your account information readily available. You can't!
    If they wanted to make it easy they could simply allow people to respond to the email with an opt-out request.
    Jack.evans@...
    • RE: Verizon tweaks privacy policy for ad targeting based on physical address

      @Jack.evans@...

      +1
      ScorpioBlue
  • RE: Verizon tweaks privacy policy for ad targeting based on physical address

    And be aware of Verizon's "Screw the Outgoing Customer" policy, where you get to pay for the entire month of service if you cancel during your billing cycle. If you want to port to another carrier, make sure you do it with 11-days left in your cycle, so they can't sit on the request for the max of 10-days to hit you with an extra month's fee.
    HackerJ
  • RE: Verizon tweaks privacy policy for ad targeting based on physical address

    I found the email refreshing and applaud Verizon. They proactively informed their customers and included instructions on how to Opt Out. When LinkedIn changed their privacy practices, they didn't tell anyone, and a user discovered it, researched it and put out a discussion item to let people know.

    Hey, Verizon, THANKS!
    Ken Cameron
  • RE: Verizon tweaks privacy policy for ad targeting based on physical address

    Read it closely. There is NO OPTING OUT. They specifically say that regardless of whether you "opt out" they will still send you ads! If you "opt out," all that means is that the ads won't be tailored to your so-called "needs." They make money on you either way, and they DO NOT compensate you for having to read those ads. They are peering over your shoulder watching every google search and web page you go to and then selling that information to businesses, but NOT lowering your fees. Do not applaud Verizon for honesty. It is corporate banditry from start to finish. Their first sentence of "We respect your privacy" is Orwell's 1984 in a big way. I'm switching companies but can only hope that the others will not take Verizon's course of utter disrespect for its customers.
    mkinley77