Virgin's Branson: The enemy is carbon and here's IT's role

Virgin's Branson: The enemy is carbon and here's IT's role

Summary: When asked where information technology fits into this war on carbon, Branson noted that the industry plays a big role.

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TOPICS: SAP, CXO
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Virgin chief Sir Richard Branson has seen the enemy and it is carbon.

Branson touted the Carbon War Room, a group of entrepreneurs, public sector officials and industry leaders as a way to "remove gigatons of carbon out of industry." Branson, speaking at the SAP Sapphire conference, a coordinated Orlando-Frankfurt powwow with customers, Branson said:

Basically the enemy is carbon. There was no war room to coordinate to fight carbon.

When asked where information technology fits into this war on carbon, Branson noted that the industry plays a big role. Information technology companies and industry leaders need to tackle sustainability---especially since data centers will increasingly use more resources and emit more carbon. Branson noted that IT is creating more carbon output than the shipping and airline industries.

Branson said:

Most important thing IT can do is to simplify it. The equipment is producing more carbon output than the shipping industry. Simplify the equipment in one simple environmentally friendly machine. Love if IT people could work on that.

Among other gleanings from Branson's talk:

  • Crises lead to opportunities. The BP oil spill shows how hard it is to drill for oil a mile under the sea. That's an opportunity for alternative fuels.
  • Next big things always appear. For instance, Virgin's space venture could be a business for air travel. How fast could you fly from New York to Frankfurt if you can "put customers out of the Earth's atmosphere and bring them back down again."
  • Branson spends "60 to 70 percent of my time looking at intractable problems of the world and see if we can tackle those problems in a different way."
  • Never get too big. If Branson sees one of his company gets more than 200 people in one building he splits it in two. "We make sure none of them get too big," he said.

More from Sapphire:

Topics: SAP, CXO

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17 comments
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  • RE: Virgin's Branson: The enemy is carbon and here's IT's role

    And what's Branson's angle?

    Global warming my backside. We have faced in the Northern Hemisphere successive years of cooling for a decade. Hardly can be warming, and most of those who are old enough were screaming cooling in the late 70s.

    Its about money and power as always.
    someitguy79
    • RE: Virgin's Branson: The enemy is carbon and here's IT's role

      [u]http://data.giss.nasa.gov/gistemp/graphs/[/u]

      The facts disagree with you.
      msalzberg
      • These same folks...

        @msalzberg <br>UNDER reported the glitch that missed a measly 500K square kilometers of ice. Their incorrect measurements are STILL touted as proof.<br><a href="http://www.dailytech.com/Article.aspx?newsid=13834" target="_blank" rel="nofollow">http://www.dailytech.com/Article.aspx?newsid=13834</a><br><b>A glitch in satellite sensors caused scientists to underestimate the extent of Arctic sea ice by 500,000 square kilometers</b><br><br>

        Also, how is it functionally possible that without reducing CO2 AT ALL, polar sea ice is right back where it was in 1979?
        http://www.dailytech.com/Article.aspx?newsid=13834
        [B]Thanks to a rapid rebound in recent months, global sea ice levels now equal those seen 29 years ago, when the year 1979 also drew to a close. [/B]

        Granted, my links are only hard facts based on real measurements, not graphs of made up data from 50-75 years before satellites could measure things.
        TripleII
        TripleII-21189418044173169409978279405827
      • You mean the trumped up facts disagree with you

        msalzberg,

        Global warming alarmists, keep playing sleight of hand tricks with temperature data, to help pass off their "climate change studies". The NASA graphs you referenced, are for surface temperature increases in urban areas. <b>Actual</b> surface temperature readings outside of urban areas (as well as satellite temperature readings) show virtually no temperature change.
        P. Douglas
      • &lt;a href=&quot;http://www.tran33m.com/vb/f82.html&quot;&gt;iphone&lt;/a&gt;

        @msalzberg Crises lead to opportunities. The BP oil spill shows how hard it is to drill for oil a mile under the sea.
        frankts
      • &lt;a href=&quot;http://www.tran33m.com/vb/f81.html&quot;&gt;blackberry&lt;/a&gt;

        @msalzberg It is astonishing to me that fabulously wealthy people often are the "stupidest" in terms of common sense. It really does seem that much of success in life is just being in the right place at the right time.
        frankts
  • I wonder if these people realize just how asinine they

    sound preaching that an essential nutrient for all plant life on the planet is the most deadly substance in the universe.
    frgough
  • RE: Virgin's Branson: The enemy is carbon and here's IT's role

    What on earth is a Virgin Branson LOL
    X41
  • Branson = Hypocrite

    So billionaire Branson is preaching to the peons about carbon emissions. Why doesn't he start by destroying every plane in his airline because the planes spew the same polluting substance he does every time he takes a breath? Maybe its because the airline makes a ton of dough for him.<br><br>When will these self righteous environazis get it through their thick head that there is no global warming and CO2 is a natural substance we need to exist on this planet. Oh wait, follow the money ... Gore made hundreds of millions off his fear mongering.
    sslider115
    • Wealthy socialists...

      @sslider115
      Wealthy Socialists obviously see no conflict of interests of being rich while at the same time advocating systems of government designed to make everyone equally poor...as long as they get to keep their money of course.
      Hatestone Johnson
  • RE: Virgin's Branson: The enemy is carbon and here's IT's role

    Without carbon dioxide plant life would die, then so would we. It is not the enemy. Plants grow faster in higher levels of carbon dioxide. They also grow more when it is warmer. Faster growing plants equals more food for man and animal life. Change is both good and bad.
    hayneiii@...
  • RE: Virgin's Branson: The enemy is carbon and here's IT's role

    Why on earth are you asking Branson anything? Get to work you bums!
    bobfastner
  • Wow, what a Maroon

    It is astonishing to me that fabulously wealthy people often are the "stupidest" in terms of common sense. It really does seem that much of success in life is just being in the right place at the right time.
    Dorkyman
    • RE: Virgin's Branson: The enemy is carbon and here's IT's role

      @Dorkyman
      ok
      prof123
  • ok

    I have never seen a bigger bunch of
    prof123
  • RE: Virgin's Branson: The enemy is carbon and here's IT's role

    Isn't an airliner a carbon pump, putting pure carbon out the back to push the airliner forward?
    tburzio
  • RE: Virgin's Branson: The enemy is carbon and here's IT's role

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