Visa tackling mobile accounts in developing markets with Orange
Visa continues to announce major partnerships and mobile commerce initiatives amid Mobile World Congress 2012 in Barcelona this week.
The latest partner is Orange. Visa has announced that Orange Money customers in Africa and the Middle East will soon have access to Visa prepaid account features inside their Orange Money accounts.
These customers will be able to use the prepaid accounts for retail and e-commerce purchases as well as for ATM withdrawals and other Visa-relatead payments.
More notably, this represents a significant step for Visa in its expansion to bring mobile payment solutions to consumers in developing markets.
The service will be available in seven countries across Africa and the Middle East, and it will accessible by more than 30 million subscribers.
Earlier this week, Visa announced separate partnerships with Vodafone and Intel at the start of MWC 2012. With Vodafone, the two will co-develop a Vodafone-branded proposition that will be offered to consumers across Vodafone’s customer base across more than 30 countries. Based on its prepaid account services, Visa will support the payment network and functionality.
With Intel, the two enterprises have entered into a multi-device, multi-year agreement to develop mobile commerce solutions for Intel Atom-based smartphones and tablets.
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