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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Watch the Olympics! Right after this series of hurdles

By | August 8, 2008, 6:32am PDT

The opening Olympic ceremony in Beijing is underway just don’t expect to watch them live. That’ll happen later on Friday so the Web doesn’t cannibalize TV for NBC. It’s one of many hurdles you must clear to watch a little Olympic video.

But I can live with the lack of live Olympic Web video for the kickoff (Techmeme). If you paid a few billion for broadcasting rights you may do the same (for now a gallery will have to do). Onto the hurdles: First there was the Silverlight plug-in for Firefox, but that was to be expected. I could have lived without the browser restart, but whatever.

Also see: Will the Olympics melt the Internet?

Time Warner’s Olympic boost, courtesy NBC

Once Silverlight was installed I had to dance through that quirky TV model. You know the one where you have to kiss the tails of the local affiliates.

Hurdle 1: Enter your zip and cable provider so you can let them know you pay for service. In return you get exclusive Web video. Sure you do. NBC is really just letting its partners know that you wouldn’t dare watch the Olympics on your laptop instead of the TV.

nbcolympics.png

Hurdle 2: Then you have to narrow down your exact cable provider. This is for TV listings (or market research).

nbcolympics1.png

Hurdle 3: Let’s double check your local station.

nbcolympics2.png

The lesson: Don’t clear out those cookies or you’ll have to clear these hurdles again.

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: Watch the Olympics! Right after this series of hurdles
tomlin21-24319035676893835085146735905770 11th Oct
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0 Votes
+ -
Why didn't they just use flash?
Video Player Developer Updated - 8th Aug 2008
It seems everytime I read a article about some service which was made in silverlight I have to go through the whole installation procedure as if I never had it installed. With the flash plugin you are only required to upgrade if the site requires a specific version for some new feature not found in the prior build. If they do not force it then you can still run the app minus the new feature. The upgrade process is in page so you don't loose your place and if it does ask you to restart your browser it brings back the last browser state, tabs and all.

The experience of the silverlight olympics coverage is elementary at best when compared to a similar online video experience of a service built in flash. Yes they have xml playlist, streaming, ect but this makes it seem like silverlight is trying to copy the flash experience instead of differentiating itself as something new and innovative.

For a project like the Olympics you would think it would be wise to use the service which is the closest to achieving ubiquity, especially since it is ad supported and the revenue is generated by click or impressions. One nice thing about flash is the user most likely already has it on their system. People do not like installing plugins period. Why would a company move back to this model when computer users all around the spectrum are more knowledgeable when it comes to viruses, malicious firmware, spyware, ect. Especially when it comes from microsoft you know it will be a target.

I do like new technologies don't get me wrong. What I do not like is new technologies that has no advantage over the old one. Silverlight has a long way to go before it can do anything better and also seems to be also far off till it can even do it the same.
I am in L.A. and cannot HD-DVR the Olympics Opening
Ceremony on DTV. Analog DVR works fine.

Is broadcaster blocking HD recording?

Or is DTV having more software problems?
0 Votes
+ -
I had similar difficulties, but it got worse. After convincing NBC to grant me access to their amazing content, (which, by the way, isn't available to me if I choose "antenna (broadcast)")... The plugin loaded, but still didn't display video.

I decided to go ahead and try Silverlight. When I went to install it so I could watch the olympics, I got a nice error... "Your processor is not supported".

I gave up, and sent a polite message to the US National Olympic Committee email address about NBC not being properly Olympic.
0 Votes
+ -
RE:Red Chinese Pony show!
RS9 11th Aug 2008
If your a true freedom lover, any action that gives this rights depriving "dragon" legitimacy is an Obamanation!

Olympics? What Olympics!
0 Votes
+ -
RE: Watch the Olympics! Right after this series of hurdles
tomlin21-24319035676893835085146735905770 11th Oct
I identical to this web site supplied mulberry bag sale and it truly is acquired introduced me some kind of dedication to triumph for some rationale, so maintain the great conduct.

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