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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

What happens when your online identity no longer fits?

By | October 22, 2010, 3:15am PDT

Summary: Pick wisely folks…Unless you’re John Smith, your name just might be your best online identity.

For a long time now, I’ve been mrdatahs. It’s my ZDNet handle, my Twitter handle, my Facebook profile, my primary email address…you name it. It all started not long after I began teaching at our local high school, when a student suggested that I get a Gmail account. It was invitation-only at the time and when he made me a member of the exclusive little Gmail club, it didn’t occur to me that chris.dawson@gmail.com would be a good idea. It had to be something interesting, right? I hadn’t even started blogging yet and, in Internet years, 2004 is ancient history.

So I picked mrdatahs for my username. Most of the students either called me Mr. D or Dawson and I was at Athol High School, so mrdatahs seemed a nice fit. And after I started blogging for ZDNet and Jennifer Leggio introduced me to Twitter, it still seemed apt, so I became @mrdatahs.

Suddenly, I was writing for ZDNet, had thousands of followers on Twitter, and was building a professional following and digital footprint that had much more to do with me as Chris Dawson, writer/blogger/Ed Tech guy/Google Fan than it did with me as Mr. Dawson, Athol High School Teacher and Tech Guy. And then I started co-writing the Google blog, taking me farther from my AHS roots.

And then I wasn’t even a teacher at the high school anymore. I was technology director for the district and worked out of the superintendent’s office. It might not seem like a big deal, but a remarkable amount of my online presence was wrapped up in me being Mr. D at AHS. It didn’t feel authentic and it certainly felt out of date and out of touch with where I stood professionally. People still said “Hi, Dawson” or “Hey Mr. D” when I’d go to the high school, though, for whatever crisis happened to be plaguing their network, so it was sort of OK.

I even thought about ways to re-parse my online identity. Mr. Data something…What could that HS mean? My mom suggested “helping students” but it was just too cheesy. So I ignored it. It was just an email address and Twitter handle, right? As long as people had me in their contacts or were following me on Twitter, did it matter?

Also see “Fun Friday: Hello! My Name Is @xStephenChapman!

Next: Yeah, it matters… »

Topics

Chris Dawson writes ZDNet's Education IT blog. He is a freelance writer and consultant with years of experience in educational technology and web-based systems. In 2011, he became the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network SaaS provider.

Disclosure

Christopher Dawson

Christopher Dawson is the Vice President of Marketing for WizIQ, Inc., by day and a freelance writer and educational technology consultant by night. Well, most of his colleagues at WizIQ are based in India, so really he's working with them whenever he can stay awake. He has worked for his local school district as a teacher and technology director, for the Johns Hopkins University School of Public Health, and for Biogen, Inc. (now Biogen-IDEC, Inc.). He has also consulted with STATNet and Cytyc Corporation and retains close ties with X2 Development Corporation (now owned by Follett Software, the supplier of the student information system he administered for several years). Follett is paying him a monthly honorarium to act as a presenter for their "SIS Voices for Student Achievement" community (he produces occasional blog posts and hosts a monthly webinar on the use of student information systems to inform data-driven instruction and school-wide change. He regularly purchases and/or recommends Dell hardware. This is because Dell makes good hardware and has truly committed itself to education in innovative ways, particularly with their "Connected Classroom" initiative. It isn't because he has dealings with the company through his role at WizIQ (which he does) or because they have provided him with long-term loans of a variety of equipment for in-depth testing (which they have). Intel (reference designer for the Classmate PCs he has implemented in his local schools) has provided him with long-term loans of Classmate PCs for testing, as have Dell and Lenovo with their educational offerings. He may report on any of these companies as his experiences with them have direct bearing on educational technology; positive reports are not necessarily an endorsement and he receives no direct financial compensation from these companies or any others. Intel paid all expenses for his attendance at the 2009 Intel Classmate PC Ecosystem Summit which he attended as the sole representative of the technology press. He was invited to attend in 2010 but his wife would have killed him if he spent 3 days in Vegas geeking out and left her home alone with a new baby. Acer provided him with a 50% discount on an Aspire One netbook in early 2009 after he tested it for 30 days through their educational seed program. He liked the netbook at the time but it has since broken and sits unused in his office. Canonical sent him Ubuntu lanyards, t-shirts, and mousepads for his kids. He stole one of the lanyards and proudly hangs his keys from it and occasionally features his 8-year old wearing an oversized Ubuntu t-shirt on his Facebook profile. Gunnar Optiks sent him a pair of computer glasses to evaluate for a holiday gift guide. He is wearing them now as he types this because they never asked for them back and they rock out loud. Seriously - they work brilliantly and make it much easier to spend 20 hours a day staring at an LCD. If they ever asked for them back, he would fork over the $99 and buy a pair. Microsoft gave him 2 free copies of Office 2010 professional, a desktop clock, and a useless book on Office 2010 when he attended the launch of Office/Sharepoint 2010. He occasionally uses the SharePoint lanyard they gave him instead of the Ubuntu lanyard for his keys, but feels dirty afterwards. Adobe provided him with a pre-release version of the CS5 Master Collection for evaluation and ultimately provided a full, licensed copy for ongoing testing of educational applications of this admittedly expensive software. Like the Gunnars, if the license expires or they come out with CS6, he'd actually go out and buy it himself. Which is saying something, because he's actually pretty cheap. Any other companies wishing to send him cool things to evaluate, wear, or otherwise adorn his kids are more than welcome to; he promises to disclose it here if he keeps any of the stuff. Finally, because WizIQ is a virtual classroom and learning network provider, Chris, as VP of Marketing, frequently interacts with, seeks out deals with, and directly or indirectly competes with a whole lot of LMS, SIS, and other Education 2.0 companies. In general, he'll limit his reporting about these companies to news that does not impact his relationship with them or with WizIQ. If he reports on them, it's because what they are doing is newsworthy or worth the attention of his readers and not because he's trying to broker some deal, damage competition, or otherwise advance his position in his day job. LMS and SIS companies, along with other online learning communities, are a pretty important part of Ed Tech. If he stops reporting on them completely, there won't be a whole lot left. He'll be sure to call out any overt conflicts of interest if they are unavoidable. Finally, Follett Software Company pays him a little tiny honorarium every month to present on their SIS Voices webinars and to write the occasional blog or discussion thread for them. Since Follett recently bought X2 (maker of an awesome web-based SIS that Chris just happened to have used, served in advisory groups for, and frequently reported on), this is probably also worth disclosing.

Biography

Christopher Dawson

Christopher Dawson grew up in Seattle, back in the days of pre-antitrust Microsoft, coffeeshops owned by something other than Starbucks, and really loud, inarticulate music. He escaped to the right coast in the early 90's and received a degree in Information Systems from Johns Hopkins University. While there, he began a career in health and educational information systems, with a focus on clinical trials and related statistical programming and database modeling. This focus led him to several positions at Johns Hopkins, a couple-year stint in private industry, teaching high school math and technology, and 2 years as the technology director for his local school district. Most recently, he started his own consulting business and is now the Vice President of Marketing for WizIQ, Inc., a virtual classroom and learning network provider. He lives with his wife, five kids (yes, 5), 2 dogs, and a hateful cat in a small town in north-central Massachusetts. Although he is no longer teaching, his roles with WizIQ and ZDNet allow him to continue helping students and teachers add value to education with technology rather than merely adding to the bottom line.
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RE: What happens when your online identity no longer fits?
bb_apptix 25th Oct 2010
I think the best solution is...

before you pick an on-line identity, project 2-10 years into the future and predict what your needs/wants will be then.

Of course, you could be wrong.

So could I.
The only thing that worries me about your little pearl of wisdom ("The message, though, is to choose wisely.") is that this is generally only going to help 12-13 year olds.

Unless your readers are in their (very) early teens, they're all in the same boat - an old identity (mine goes back about 17 or 18 years now) that we just can't risk letting go of.

I'd love to shake the online name I picked from a Forgotten Realms book nearly 20 years ago (apols for the geek-out), but how?

I saw your headline on Twitter and hoped for an answer, but now I see that, just like a tattoo, the only way to change an online identity is through an expensive, time-consuming process.
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@korvan Considering I believe people should get a chance to put their teenage years & antics behind them and start anew, I think it's even more useful information for high school seniors, who are going to be entering the professional world soon.
Still, I do agree that it's already too late for most of this article's demographic. Hopefully it helps some people who are at the right point in their lives to build a new brand for themselves.
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Hi Chris,

Here's a silver bullet on the email front:

http://about.hover.com/usinggmail
http://denise.howell.net/mail

For $35/yr, gives you a personalized email address that gracefully survives email service and/or job changes, and you don't need your own mail server or even your own domain. I use it, it's great. (Disclosure: Hover sponsors TWiL, TWiT, etc.)

And here I thought you were a guy who just really likes data aaaah. happy

--
Denise
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When I was a teen I used a Handle called
Snooki_smoosh_smoosh 22nd Oct 2010
Spider, based on a nickname in HS, but then when I graduated from College, I knew I would need to use something else if my resume submissions were going to be taken seriously. So that is when I left the old identity behind, and went with something that more resembled my name such as first initial last name or first.last or last.first.

Then as I became involved on employment committees, it basically reinforced that if you have something odd ball for e-mail, then the resume can and does get sent to the don't bother pile. Seen some crazy e-mails on resume's, some to do with certain bedroom acts, or particular body parts, and it just isn't professional.
@Snooki_smoosh_smoosh

Quote: Seen some crazy e-mails on resume's, some to do with certain bedroom acts, or particular body parts, and it just isn't professional.

And a name like Snooki_smoosh_smoosh is supposed to fill us all with confidence?
@mmeade@... I was gonna say, that's just NOT an improvement over Spider.
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You described what mrdatahs translates to. But that translation is just for you. For most people mrdatahs is you, and you are mrdatahs. No different than being Chris. The only diference is that it is unique.

I chose rarsa as my online handle about 20 years ago as semi-acronym of my name. Short and unique. Easy to remember.

Some people that know me from my online identity call me "Rarsa" even in person. That's because that's the association they've made.

If you do web searches with my name, you "may" find some of my contributions. If you search by my handle you WILL find my contributions.

When people choose their handle based on something they are right now, they are risking obsolescence as we change over time. skatebord-guy@gmail.com, won't last for too long.

FirstName.LastName are not always unique: I have another email address with my first and last names and I get some email intended for my homonyms.

So, rest assured that your handle is like your name. For the rest of the world it has stopped meaning Mr. D at AHS. Now it only means "you". A synonym of Chris Dawson that writes for ZD Net and does consulting.

I have a better one for you. Next time you introduce yourself you can say: "Chris Dawson but you can call me Mr. D"
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It's all associative
Dr_Zinj 22nd Oct 2010
I've considered changing my primary on-line handle several times. 80% of my posts are pretty much garbage. 16% are worth reading, once. Another 3 percent are worth reading more than once. And that last 1% are worth saving or remembering.

But is it worth dumping that 20% of value just to get rid of the 80% millstone?
Great topic and comments. The point about resumes is so true. We recently posted for a position and I read a few hundred resumes. "Dramamamma" "blondetrekkie" "parsleysagelady" and "ohuknowitsme" were not considered as seriously as those who simply used john.doe@. At minimum those seeking employment should set up a separate one they use in their job search, if their current handle is too cutesie, revealing or otherwise would be disregarded. So I'm photogirl to my friends and family (and some colleagues), I'll live with it.
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I have been warning my daughter of this for the past 4 years...at least. She is now a Junior in college and glad she dumped her childish identity and email name long ago. While she's decided, for time being to hang on to her hotmail address at least it's understandable (first initial, lastname@hotmail.com). She has since registered her own domain and is ready to start using her professional identity and even dump the Hotmail address. Personally, I've never saw the draw of having a cutesy moniker. Somehow, to me at least, it takes away from the person's dignity to a point. People always remark how easy it is to remember my email or how to get a hold of me. Years ago I popped for the $10 to register my own domain / email. First initial, last name at first initial last name dot com. It doesn't matter whom I work for or what I'm doing at the time, it'll always fit. My suggestion, set up a professional identity, forward what you can from the old identity, post messages on all the old sites pointing users to the new sites, use auto responders when you can to update users to the new identity and go forward. A year, maybe two, later, dump the old completely and focus on the new.
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Well... I started using an email that didn't have to do with my name, that was in Yahoo! and I was also trying to be 'creative' so my online identity had nothing to do with my real name. Over time, though, I kept finding that I needed people to remember that this strange screenname was, in fact, me, so at the end I had to do the switch.

Having been there and done that, I guess this is the best you can do, at least with your email and twitter accounts, from my experience:

1) Twitter: Add a small note in your BIO telling your soon-to-be new screenname. Tweet once or twice a day about your new screenname for about a week. The day you change your screenname, change ALL the links in your blogs and such pointing to the old screenname and tweet about the change. Everyone following you already will still follow your new screenname automatically. For those who don't, you can add something in your BIO like "previously known as @mrdatahs...". Done.

2) Email: Here things are a little more tricky. In my case, I used Yahoo! and Yahoo! allowed for the possibility of creating a second screenname associated to the same Yahoo! ID, so basically I just created a second screenname with my real name without losing the first, 'creative' screenname. In your case, using Gmail, probably you use more services like Calendars or Apps or Docs, and if you use an Android smartphone, your phone probably is also related to your old Gmail account. In that case, I'd create a new Google account (since now they are open) and migrate calendars, contacts and other settings from one account to the other. Then, I'd set the old account to forward EVERYTHING to the new account and deleting it from the old one, and also autoreply with a message telling your contacts about your new account. That way you won't lose your new emails and tell everyone that you have changed accounts. You might be interested in these two links:
- http://mail.google.com/support/bin/answer.py?answer=10957&cbid=c21dy5gn99x&src=cb&lev= index
- http://mail.google.com/support/bin/static.py?page=guide.cs&guide=25413&topic=25415

That way, in both cases (Twitter and email), you can migrate to a more permanent screenname without losing your roots, so whoever looks for you in your old screenname can still find you, but will know how to contact you now.

Good luck if you ever decide to migrate! It's really worth the pain in the donkey!!!
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Contributr
Well, this would be why, back in the 90's, I registered my lastname as a domain name. So despite having various email addresses associated with magazines I've written for, everything since I went completely independent a decade ago has been redirected to david@chernicoff.com with any response I sent using that email address and sig.

Guess I was just being forward looking. wink
@Chris Dawson , laughs that was fun an so true. It is hard to find the right nick that fits everything. especially the way accounts are tethered together these days my facebook , my live , An when i am on modern warfare 2 geek nerd just doesn't seem to be brutal lol or guitar hero warriors of rock the nerd is standing beside nirvana. Mr.HSdatamorph ? happy
In the "Conan" stories, when he was a pirate he was known as "Amra the Lion" (someone once told me that "amra" means "lion", but I don't remember what language it was)...and I am a Leo. Online, I always have been, and always will be, Amra Leo...
i am glad i didn't pick an identity that associated me with a particular thing, such as a book or a club or anything else.
sure, both my online identities might sound weird, but both are unique, and searches for both give results relating only to me. so i am not planning to ditch my identities any time soon!
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With identity theft on the rise, and with employers becoming more savvy, checking online for people's myspace, twitter, facebook accounts, one would be wise NOT to use their real names!
I figure my personal life is MY personal life. My professional life is my employer's and clients life. Never should the two mix.
Hello My name is @banallcomputers.

Here to spread the message

Computers are a waste of time and will lead us to Soylent Green in the end
@X41
So, quit using a computer...simple. Your choice. A message is not what you're spreading...
@LegendsOfBatman that is so true ,
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It's hard to say. I find that clever names people come up with and use tend to stick longer then what someone else comes up with. Unless it's a variation of your name, kind of like abreviations for email addresses. Or like a friend named Dale that I know of who uses "Eladem", meaning "Me Dale" spelled backwards. I had to have name that was less then 8 characters also back in the old DOS days.
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the billion dollar identity question
@MediaTrustpete 25th Oct 2010
The Billion Dollar privacy question really is :Good or Evil: Have We Shared Too Much with Facebook , Google & Apple? http://ityb.it/2p8Hr this is a great info graphic that sums it all up. We all really need to start thinking about this issue and our personal data
I think the best solution is...

before you pick an on-line identity, project 2-10 years into the future and predict what your needs/wants will be then.

Of course, you could be wrong.

So could I.

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