Who broke the Apple news? Better yet, who predicted it.

Who broke the Apple news? Better yet, who predicted it.

Summary: Dan Gillmor has rightly picked apart a scoop conspiracy on the Apple-Intel story.  He notes how, in the process of undeservedly patting itself on the back, the Wall Street Journal quoted Steve Jobs as saying "Most of you are hearing about this for the first time, unless you read The Wall Street Journal.

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TOPICS: Apple
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Dan Gillmor has rightly picked apart a scoop conspiracy on the Apple-Intel story.  He notes how, in the process of undeservedly patting itself on the back, the Wall Street Journal quoted Steve Jobs as saying "Most of you are hearing about this for the first time, unless you read The Wall Street Journal." during his keynote presentation at Apple's Worldwide Developer Conference.  On the grounds that there's no official criteria for separating certifiable journalists from uncertifiable journalists, Gillmor has zinged Jobs numerous times for his legal assault on the Web sites that have revealed several Apple trade secrets.  He thinks that Jobs' should have cited CNET News.com as the news organization that actually confirmed the news ahead of the developer conference rather than citing the WSJ which only published a report of an Apple-Intel rumor. [Disclosure: News.com is a sister organization to ZDNet] 

There's a bit of irony in this story since the WSJ appears to be taking credit for getting a scoop -- something professional journalists traditionally never do if all they have is a report of a rumor. Perhaps Columbia Journalism Review will give the WSJ a dart for a bit of undeserved self-aggrandizing instead of correcting Jobs.  More importantly, the Apple-Intel rumor is one of the oldest in the industry.  If you're looking for the first prediction to say it was actually going to happen, then look no further than David Coursey. In August of 2002, he predicted it would happen in the next 18 months.  OK, so he was off by 10 months (not bad for this business).

Topic: Apple

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  • The 'rumor' probably originated from Apple's marketing department.

    Make a little buzz before their developer's conference, that's probably why no ones been sued. That or the WSJ would probably put up a bigger fight than a few fan sites.
    A little off topic but Jobs said there would be nothing stopping users from installing Windows on an x86 mac, meaning the only thing stopping you from running x86 OS X on other x86 pcs is something built into the OS specifically to prohibit it. I give it 6 months to be cracked.
    emcee_z
  • Amazing how close Coursey came.

    Wow, that was cool to read David's eerily accurate thoughts, at a
    time when those kinds of ideas were considered pure fantasy.
    And he noted the PowerPC wouldn't be able to accomodate
    Apple's future needs, almost mirroring what Jobs used as his
    reassoning for the change.

    I'm confused about all this talk concerning "confirmed rumors,"
    and "sources close to..." It was rumor up to the minute Jobs said
    Apple is in bed with Intel, IMO. Whether you argue Jobs was
    making a joke about the WSJ getting the scoop, or Jobs was
    actually being serious, if the WSJ took credit for it and quoted
    Jobs (in or out of context) then it's wrong. CNet should have
    gotten credit and the WSJ has a carton of eggs on its face.

    Another whimsical quote by Steve has to do with Wikipedia. He
    said it's updated by experts around the world. Says who, Steve?
    I think it was Wired magazine who ran an excellent piece about
    Wikipedia a few months ago that details who many of these
    "experts" are. Is there any doubt that Steve likes to wing it on
    stage?
    Chiatzu