Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Why Apple may be alone and vulnerable in mobile

By | July 22, 2011, 8:31am PDT

Summary: A company’s mobile phone ecosystem is heavily dependent on social interaction. Facing Google’s and Microsoft’s integration on their respective mobile platforms, Apple might find it hard to maintain dominance.

Apple’s staggering Q3 reports might allow them to buy Dell twice and still have a boatload of cash in reserve, but they’ve got a real ecosystem and strategy problem.

The Q3 profits were driven by iPhone and iPad sales; needless to say, the post-PC advocates got statistics to back their assertions. Mobile computing is Apple’s strength. Powerful Macbook Pros, lightweight Macbook Airs, iPhones and iPads are industry-defining products –but let’s focus on iOS devices in particular.

The growth of mobile phones has paralleled the rise in social computing. Updating Facebook and Twitter streams with text messages or pictures has made using smartphones a part of this real-time sharing experience. Some of the most talked about mobile applications are social. Services around photo sharing, status updates and location have seen explosive growth. This has largely to do with the phones we have.

Microsoft’s Windows Phone 7 platform has native integration with Twitter (in Mango), LinkedIn (in Mango) and Facebook. The phone allows a user to upload images to Facebook in a click and Twitter in two. The Mango update has Facebook Places integration, allowing users to check in where they are. Then there is Bing Maps, Microsoft’s mapping service. In Mango, Bing will introduce a Yelp-like feature allowing you to find events and places to visit near your location. These are native features tied to Bing. When you add Nokia’s Navteq to the equation, Microsoft is now a strong player in location and navigation on the phone.

Google’s Android has quite a few of its own exclusive features (Google Wallet, Google Maps and Google+). Microsoft has a steady relationship with Facebook and Twitter, two popular social networks. Google decided to come up with its own social network. Google+ brings Picasa (photo sharing) and Latitude (location) – two widely used social features – to the phone. These are Google’s own services. Even though Google+ is an app on Android, native integration across the platform is not rocket science.

Apple, on the other hand, doesn’t have its own social network or location service. One could argue iCloud offers photo sharing, but I think it is not similar to Facebook or Picasa. Twitter should not be considered as Apple’s social layer since it is not exclusive and Microsoft has similar integration in WP7 Mango. When it comes to mapping, Apple is relying on their new rival – Google. Apple does not have any advantage when it comes to social computing. This brings me to Apple’s strong quarter driven by their mobile devices. The Google+ app on an iPhone and Android’s strong integration with Google services will at some point make a consumer think about Android or maybe even Windows Phone 7. Both Microsoft and Google have robust services around cloud computing, too; this negates any possible advantage Apple has with iWork.

Robert Scoble keeps bashing Windows Phone 7 for the lack of apps. He’s not talking about proprietary Apple apps, but those built by third-party developers. These developers can change loyalty whenever they want to. (Foursquare’s notification tray update was an Android first.) Apple’s advantage of third-party apps is a weak thread for Apple to rely on since they do not have any social ecosystem of their own. What makes this worse is Apple’s strained relationship with Google. Depending on an enemy makes you vulnerable. If Apple’s mobile sales start dwindling and Jobs retires, that stock price won’t be as awesome.

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RE: Why Apple may be alone and vulnerable in mobile
JohnnyJ9 15th Oct
Apple is aware of the fact that each of its products has an alternative from another company. They have a big fanbase, but they don't have a lock a consumer tech products. Apple knows it needs to stay on top of its game and always innovate. That's the opinion of reputable locksmith in Washington DC.
Certainly makes you say, hmmmm.

I guess that would explain why Apple is holding on to that mountain of cash. If all else fails, buy everything in sight.
@rwalrond
That is right. Every one of Apple's products has a convenient alternative. People can walk away from Apple's products quite easily and Apple knows it, so it has to keep innovation ahead of the pack to sustain the growth while it can. Microsoft has the advantage of not being in this position as they have their cash cows for a guaranteed revenue. Contrary to popular myth, Microsoft locks people in, not Apple.
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@root12
YES but the people won't walk away, Apple just gets it right, I tried Android and I wanted rip my hair out. Also, iTunes is awesome!! there's simply no alternative. MacBook Air with Lion, hello I want 2!
@root12
I hear the lock in argument all the time and its old and washed up. Just because some people like a certain product over another does not mean their is lock in going on. Office is one of them and people just like Office better than anything else on the market, even the free stuff that you don't pay a dime for. On the topic of Apple, I see them as not being a diversified company with all their revenue coming from 2 products. Same for Google, they are a search advertising company with no revenue stream elsewhere. Yeah Android is big, but they are not making money from it, just the search. Microsoft on the other hand has many avenues of revenue and in my view has a better long term position in the tech industry, especially with the fast pace of change that goes on in it. They are king of the Enterprise and that will be the case for years to come. They are becoming king in video consoles and that whole market, Windows is still a big seller despite the smaller growth rate, and now with skype they have a chance to capitalize on the growing video chate industry. They also have other products that show promise that could become bigger players in the future. Diversified may not bring in the bigger profit, but it does help to ensure a longer lasting success.
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@Hasam1991
YES but the people won't walk away, Apple just gets it right, I tried Android and I wanted rip my hair out. Also, iTunes is awesome!! there's simply no alternative.

Wow
If it wasn't for the idevices my family has, I'd rip that hunk of poorly programmed (for Win) hunk of garbage off of my systems!!

While it may not be the same, I do use and enjoy the Amazon suite (yeah, it really is a suite of services). Does much more of what I need, and does it across all device although iOS can't use some of them.

To each their own
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@Hasam1991

Wait...did you just say iTunes is awesome?

oh dear...
@root12
I'm locked in! I tried getting a Mac, but MS came over with guns and chains and locked my doors! I then said, well maybe Linux, but then another set of MS goons welded the doors shut and nailed the computers down to the floors!

When I finally ordered a Mac online, more MS goons physically blocked the UPS driver from getting up my driveway!

I'm so locked in, I should have never gone with an MS product!
@root12 Ohh, I don't agree at all. If you look at what iOS users DO they buy LOTS of "stuff" (I know I do). That tends to tie you into a system (you can think of it like "investment").

Is this deliberate? I don't know, but it doesn't "feel" sinister, the AppStore has lots of cool stuff, I buy some of it, and (in the main) it's good. If I were to move to another phone/tablet I'd leave all that behind - I don't WANT to, I like the stuff (OmniGraffle for iPad, Bento on the iPhone, to name just two). What would I rather, there was nothing worth buying (and I'd lose nothing if I moved)?

You're right my data doesn't feel "hostage", but still there is plenty of stuff kicking around my home screen that I'd really miss with "some other phone/tablet".

So I don't think Apple are all that vulnerable at all (at least not in the short/medium term). But users of "other phones" don't invest so deeply, talk to Android developers and you soon see why they aren't doing cartwheels over Android's "success": it just isn't translating into app sales.
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@OhTheHumanity
First, if there is lock-in to Apple products it is willing-lock in. People don't feel trapped, they feel happy. Second, it's not old and tired, it's extremely effective. I see the "gateway drug" effect working daily; an iPhone leads to a Mac leads to an iPad. I've seen it *dozens* of times. Just because you don't want it to be true doesn't mean it's not happening.
@ktappe
Thanks for your understanding, I was saying exactly what you were saying. I guess you didn't like my analyses of the situation with Microsoft being a more diverse company with a less "change" business like the enterprise. The enterprise doesn't change as fast as the consumer market and so I think Microsoft has a better foundation. I also know people that switched off of an iphone and won't go back, so it goes both ways and has an affect in the opposite direction you speak of.
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@root12 but I will not support that company. Microsoft is aiming for dominance those areas too through their power and money, just as they have done with Windows. I don't care what technical capabilities their sof t ware or products do, it's not a co mpany I would support and fund.
@root12 Fully agree with this, spot on view, I share this. DJs
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RE: Why Apple may be alone and vulnerable in mobile
global.philosopher Updated - 22nd Jul
@rwalrond If you want bing, well there's an App for that. If you want Google+ , well there's an App for that. If you want twitter, Facebook, gmail, Google Maps, Tom Tom, kindle, iBooks, Kobos, etc, etc,etc....well they all have Apps. I think Apple her closer to the Linux ethos than either Windows 7 or Android. That sounds odd since it is not open source so what do I mean. Well, there other two will slowly try and add more and more services and drive out the competition. apple only provide the OS and allow companies to equally compete on their platform. This is what Linux does too, concentrate on getting the core OS layer right. So who is more closed? I think MS and Google is.
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@global.philosopher One more thing. Meego is the true open system and I hope this takes off. Android is not open...calling something open and having full control of the platform does not make it open.
@global.philosopher

except...Microsoft and Android offer all of those apps too. (Ok not all of them, but their marketplaces are growing, android far ahead in this regard). Also...iBooks, that's not an "app" that's built into the core of the OS. Microsoft in particular, but Android too, are working to make thier phones be able to do more initially right of the box, but leveraging their respective products, google uses picasa, microsoft uses skydrive, but apple is doing this too as well, and really they all have similar stratagies, apple recently with iCloud. So in all honesty, they all are just as "open".
We are a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable information to work on. You've done an impressive job and our whole community will be grateful to you. exchange students
@rwalrond Yep, buy everything out, corner the market! Booking agency
The iNaives are in for a rude awakening.
@mikroland
Actually looking forward to iCloud and iPhone 5... Apple will be just fine.
@Hasam1991
Not the only one, but the terms for iCloud scare the crap out of me shocked
@mikroland
Apple's main weakness is the lack of an Linux based OS!
Only GPL can still save it.
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@Linux Geek

Lol, you love to troll all the Apple posting dont you? Linux is great for the advanced user, but you're talking to a group of people who use an OS that "just works"... no effort involved!

You'd probably have more success on the Windows posting... just my opion hah
@Linux Geek Err... okay. No, I am confused, why? Personally I'm quite excited to see FSF's Hurd.
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OMG
Unrealmaster287 22nd Jul
@Linux Geek
"Apple's main weakness is the lack of an Linux based OS!"

OMG, Linux Geek
you enter every section, weather it be Mac or windows related and you either predict that they will fail or say that linux is the best! get a life

I havn't checked but i bet you even go to linux discussions and say that they are not linux enough
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@Linux Geek Actually that is one of their greatest strengths.
@mikroland No, they're not at all. This report is based in pure speculation and grasping. It's just another story that uses Apple to get clicks. It stinks of desperation. I mean, it actually claims Windows 7 will surpass the iPhone because it has Facebook integration. Really? REALLY?
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@mikroland Why? There are plenty of apps out there for social networking and mapping so why this drive for everything to be integrated into the core OS?
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Microsoft has the power
root12 22nd Jul
but I will not support that company. Microsoft is aiming for dominance those areas too through their power and money, just as they have done with Windows. I don't care what technical capabilities their software or products do, it's not a company I would support and fund.
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Microsoft taking it in baby steps.....
rhonin Updated - 22nd Jul
@root12
You mean by leveraging their existing market and infrastructure? And?

The one thing I will say for them is they are thinking it through and looking to get it right.
Will they?
Time will tell.....
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@rhonin

none of you images work, they just make my head hurt
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@5FingerDiscount

and your head should stop hurting. happy
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@root12

Wait...and Apple and Google are any better? They're all mega-corporations who only want your money... They're all looking to dominate this area through power and money lol, either by buying the competition or patent trolling them into submission... its all the same ****, different wrapper..
@root12 - Do you honestly believe Google is not trying to completely dominate Search, Apple not trying to dominate mobile, Coke not trying to dominate beverages, McDonal's not trying to dominate fast food, Best Buy not trying to dominate electronics and applicances, Toyota not trying to dominate automotive, Wal-Mart not trying to dominate consumer retail?
@root12
and not worry about any of that!
@root12 Microsoft is aiming for dominance those areas too through their power and money

ROFL, you just described every large company in the U.S, including Apple. Good luck getting along without giving any money to any of them.
@root12 And I suppose you think Apple and Google are any better? Give me a break!
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Never
Hasam1991 22nd Jul
Never underestimate Steve Jobs, he's no Michael Dell or Leo Apt.. He could easily copy Google+ with PING and he could even buy Blekko and have his own search engine... the maps are already in the works...
@Hasam1991
I really wonder if he could and if so would anyone use it?
Ping had a lot of initial speculation on the "significant" impact to Twitter and Facebook. wink

Bet you Apple is asking itself why it didn't work.
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It felt forced
oncall 22nd Jul
@rhonin

Ping was not something that consumers wanted, it was something Apple tried to foist upon them. IMHO social computing is just that, social. People come to it through their friends and such, their "social" contacts. It is not brought to them through vendor/device tie-in.
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@rhonin
That one was a huge fail.
@rhonin I'm sure by now Apple has a pretty good idea why it didn't work.
@Hasam1991

Agree, although it is a concern for Apple they always have demonstrated fresh thinking in common areas (Phone, Tablet ?) and made quantum jumps. But the nature of their ecosystem will always pull down their market share after such jumps
So is Google with Android not vulnerable, with all the patent lawsuits..from their outright stealing on intellectual property?
@johnsuarez10
So what?!
You know that's the only reason Oracle bought what they did....

Now back to our previously running conversations...

grin
+100. Superb article. I think Apple knows about this problem and they might be working on something to catchup in the interoperability and integration areas definitely.
I'm not so sure Apple *need* a social network to rely on, such is that their brand is a social network. Go to any Starbucks (other coffee shops are available) and you'll see lots of Apple users and little to no other brands being used.

What happened to their Ping thing they had going on iToones?

It's the marketing machine Apple has, they're doing well and almost convinced me to go Apple. Almost. It's bad enough I have an old PPC running Tiger for the kids.
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@Jayton

Doesn't exactly work that way, yes, when you walk into starbucks, the world and their mother owns a Mac of some-sort, but what about outside of starbucks? Sure Apple users have that, culty vibe, but they still need some sort of social networking.

Social networking is the future of everything unfortunitely, the ability to interconnect with everyone seemlessly and wirelessly. Unless you want to post on craigslists for nightly "Mac Owner meet-ups", Apple needs to jump onboard the social networking phenomenon (sp?) boat that is setting sail without them.

We'll see what Apple has in store in the near future. I hope they settle things with Facebook, and add integration, as well as Google with Google+.
@5FingerDiscount

Wah? iOS is probably the number one social networking platform.
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In what way?
toddybottom 22nd Jul
How is iOS the #1 social networking platform?
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Go to any campus.
Bruizer 22nd Jul
@5FingerDiscount

Apple laptops are prolific. Over half the software engineers I work with (safety based embedded design) are iOS and Apple laptop based in their person life.
Apple is aware of the fact that each of its products has an alternative from another company. They have a big fanbase, but they don't have a lock a consumer tech products. Apple knows it needs to stay on top of its game and always innovate. That's the opinion of reputable locksmith in Washington DC.

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