Why Nokia laid off 1,000 workers today
Summary: Nokia lays off 1,000 workers in Finland as it moves to slim down and muscle up on its way to mobile competitiveness. Here's how it fits into the plan.
They're beginning anew in Espoo.
Finnish mobile company Nokia took another step toward its realignment today as it laid off 1,000 factory workers in Salo, Finland, according to various news reports.
The reason? Scale and proximity. As high-tech hardware manufacturing has shifted almost entirely to Asia, Nokia found itself standing flat-footed, with smaller factories in Hungary, Mexico, Romania and Finland still part of the manufacturing equation. The mobile device has gone global, but Nokia is still positioned on the ground like it's 2000.
The far-flung factories will remain, of course. But instead of hardware, they'll be reborn as hives of market-specific software. Whether that's a savvy decision or not remains to be seen -- having locals work on the local portions of products certainly feels right -- but what is smart is that Nokia is finally beginning to take steps that make sense to the outside observer.
When chief executive Stephen Elop arrived from Microsoft, it was very clear that Nokia could not continue on the same path. Sure, it worked brilliantly at one point in the company's not-so-distant history, but the industry environment in which it operated changed rapidly and dramatically -- and Nokia kept on walking in the same direction anyway.
These layoffs show Elop executing on his announced plans: simply, it's time to move on. (Or as he put more eloquently in an internal memo in early 2011: "We are standing on a burning platform." Not a good location to generate jobs or profits, unless you're in the business of selling fire extinguishers.)
But it won't be moving on with its customers; rather, it will be trying to convince them that the company can be relevant again. Elop is hitching Nokia's future success to his former company in Redmond, which has an equally long list of reasons to unseat Google and Apple in the mobile space. If Nokia can get its existing operations sorted, it can subsequently concentrate on how to act with them.
Easier said than done, of course. In 2010, ZDNet editor-in-chief Larry Dignan listed six things Elop needed to do to succeed. Among them: ditch poorly-performing ventures; move mobile devices faster; direct R&D spend more effectively; get U.S. traction. With these layoffs, it's that second point we're watching Elop address.
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Talkback
Tough move in protectionist Europe
Microsoft told them to
Because Microsoft told them to, that's why. This is the beginning of the end for Nokia.
Embrace...extend...extinguish...
Shame that the weakest link in this plan will be Windows
no FOSS = no sales
Looking forward to the 900 hitting ATT in the US.
Nokia will succeed.
Funny joke.
You're just a bit of a troll aren't you 404?
nokia lumia 710 emerges as third best seller in t-mobile usa
http://wmpoweruser.com/nokia-lumia-710-emerges-as-third-best-seller-in-t-mobile-usa/
3rd while competing against crappy Android phones is not an achievement
Luke
Yep they will!
I think what I like best is having the same interface on my Phone, XBox, and PC. (I'm already running Windows 8 Preview and love it.)
Fat cats
Same story different day.
Up from Boston Chicken
Stephen Elop
That's what happens when you're bribed by Microsoft
This is seems like one of the few good decisions Elop has made...
Detailed analysis here - http://www.tech-thoughts.net/
Can see why...
Got rid of the phone by selling it and got a used Samsung Focus from eBay. The buyer of the Lumia text me the other day saying, "Was the camera unable to focus when you had it?" Had a look on Google and this is another known issue.
How can they expect to compete when they make shoddy phones, or at least bad batches. Dissapointing for WP7 and Nokia at the same time, I want WP7 to be popular as it is excellent, give us some decent hardware please.
That's impossible
Oh yeah, doubt someone who owned one...
I don't have too much of a problem with the battery being fixed or it missing an SD card, but they could have at least given it a 32gb onboard memory, the claimed 16gb onboard only have me 12gbs after all the reserved space etc.
custserv@