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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

With 3Par, Dell covers its data center storage bases

By | August 16, 2010, 6:42am PDT

Summary: Dell’s $1.15 billion purchase of 3Par gives the company the assets to tackle the lucrative high-end data center storage market.

Dell’s $1.15 billion purchase of 3Par gives the company the assets to tackle the lucrative high-end data center storage market.

On Monday, Dell said it would pay $18 a share for 3Par in its latest acquisition. CEO Michael Dell has made it clear that the company will go shopping to diversify from being a PC and server provider. Dell has branched into services with Perot Systems and its most successful acquisition to date was its purchase of EqualLogic, another storage provider. Dell’s goal: Target all the hot markets via acquisition to change the company’s growth profile and diversify. Here’s a look at Dell’s recent purchases:

Dell’s plan for 3Par is relatively simple. Take 3Par’s storage virtualization systems that are designed to allow customers to deliver IT as a service internally and add Dell’s distribution heft. 3Par specializes in thin provisioning, storage virtualization and efficient storage arrays.

Perhaps more importantly, Dell can address the top end of the data center storage stack. Before 3Par, a partnership with EMC was Dell’s primary means to address the high-end storage market.

On an analyst conference call, Dell executives outlined where 3Par fits.

As you can see, Dell’s storage products for the mid-range and high-end of the storage market were addressed either through acquisition or a partnership with EMC.

Dell’s plan is to take its various parts the storage line-up and provide innovative arrays and virtualization capabilities. It’s not an original vision as NetApp and EMC are also doing storage virtualization, but 3Par makes Dell a player in the market.

Among the other key slides from Dell’s conference call:

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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