With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

Summary: Apple is about threading that liberal arts and technology vibe and the company just put a little more distance between the big pack trying to hunt down the iPhone.

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Updated: Apple has elevated the iPhone brand again and forestalled rivals' ability to claim parity. Leading up to the launch of the iPhone 4 (Techmeme, live coverage, gallery, all Apple posts), run by the iOS since it powers the iPhone, iPod touch and iPad, there were whispers everywhere about the Android's turbo-charged innovation cycle, the end of iPhone envy and how other smartphones from the likes of HTC were closing the gap.

Now it wasn't like the iPhone was becoming a commodity device, but you could see some parity on the horizon. Even Sam Diaz got over his iPhone envy. Enter Apple CEO Steve Jobs who was having none of that talk. Jobs talked about the mix between technology and liberal arts. The emphasis is on technology as an art form.

Throughout Jobs' talk there were information nuggets that spoke to reclaiming the high-end phone market. Now Jobs did point out that Apple had heft and scale. Jobs wooed developers on many fronts. Jobs mentioned the company had twice the mobile browser share of Android; that developers had access to 150 million accounts hooked up to App Store, iTunes and iBookstore waiting to buy developer apps; and how he loved to return 70 percent of revenue to them. Jobs relished telling developers Apple has forked over $1 billion in payments to them.

But the overall performance was more nuanced. Jobs had many subtle references that indicated that the iPhone was a Mercedes or BMW and the other rivals had more common sedans.

To wit:

  • Referring to the iPhone 4, Jobs noted how it was thin, but also positioned the device as art. Jobs said the iPhone 4 is "the most precise thing" with "glass on the front and back, and steel around the sides." And then the kicker: Jobs said the iPhone 4 was like a "beautiful old Leica camera." Don't lose the Leica reference since it's unlikely you'll hear something like that from all of the rivals gunning to be an iPhone killer.
  • Jobs also talked about the iPhone 4's Retina Display, which Apple hopes will set a display standard. "Once you use a retina display you can't go back," said Jobs.
  • Then Apple talked about FaceTime, its video calling system for between the iPhone 4. FaceTime will run on Wi-Fi for now, but Jobs noted that FaceTime "is one of the moments that reminds us of why we do what we do."

Sure, there are plenty of tech specs to ponder, but Apple is selling a different vibe and a higher calling. Now you can debate forever whether you buy into the Apple zeitgeist, but Jobs accomplished what he had to. Apple is about threading that liberal arts and technology needle and the company just put a little more distance between the big pack trying to hunt down the iPhone.

Will it work?

Piper Jaffray analyst Gene Munster seems to think so. In a research note, Munster said:

While the announced features of the iPhone 4 were as expected, the reality is this phone is significantly more advanced than the next best alternative. We expect another strong product launch for Apple, resulting in Street iPhone estimates for the June quarter (around 8.7 million) moving slightly higher...The bottom line is the iPhone is taking unit and dollar share from other device categories...We believe that the innovation announced is sufficient to maintain Apple's lead in mobile for the next year.

Topics: IT Employment, Apple, Hardware, iPhone, Mobility, Smartphones

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268 comments
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  • Buy it because its art?

    So basically No 4G, no zoom (even my wifes Samsung phone has an optical zoom ffs), a poor Evo4G, pretty crappy alternatives to Googles Adsense, Bing offered instead of Google.<br><br>Basically he's toast and he knows it. As to iPhone outselling Android. So he's basically saying he knows Android is his threat.<br><br>2.1 Came out just recently, the new phones only just now, so market share is to be had, not a thing of the past.<br><br>Retina display? Some sort of branding, Apple do not make displays and have no exclusive on them. Facetime is just Skype without the 4G, again, he has no magic from the hat.<br><br>"that developers had access to 150 million accounts hooked up to App Store"<br>Yeh that pisses me off too, that I had to open an iTunes account just to download new firmware for my iPod. I have to type in my password to get the upgrades for software I bought. <br>I don't view the way Apple forces that on you as a bonus. I also don't see why any developer would ignore Android given he's clearly said it is his competitor.

    @"but Apple is selling a different vibe and a higher calling"
    R-i-g-h-t, I wanted to go to the shop and buy a VIBE the other day, but they had none.....excuse me, but that comment is like saying the X10 is better with Android 1.6 because secretaries don't know Android 1.6 from newer versions, Apple sell a Smartphone, that market is defined by Smarts * How long it can deliver the Smarts in one charge * How many occassions it it small enough to carry for those smarts.

    I think only battery life puts the iPhone over the Evo and they should target that. If iPhone runs for 2 days and Evo for 1 then it can deliver smarts*2!
    guihombre
    • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

      @guihombre , you had to troll? really dude? why are you pissed off?
      mrgoodall
      • He's jealous, that's all

        @mrgoodall

        He's jealous because the new iphone sports a new improved oleophobic coating. That new coating should prevent your personal microbial fauna from spreading around and it helps your better protect your family, friends and co-workers.

        Now you can take your iPhone everywhere (yes, even to the toilet) and you can use it <b>safely</b> even when more urgent matters call for your attention.
        OS Reload
    • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

      @guihombre
      Given that it is teethered to AT&T and AT&T just reduced the time one can be online or one have to pay through the nose to stay on line, many may end up with more battery life than air time.
      eargasm
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @windozefreak I think you need to REALLY read the new AT&T plans this time. I gotta assume they have pretty decent DATA to back up the plan tiers they chose. They claim 98% are < 2GB per month. An extra 1GB only costs $10 which is not outrageous at all. You also need to keep in mind that this does NOT include wifi usage, only 3G usage. So if you want to watch movies all day, go sit at Starbucks or you favorite wifi hotspot .... like HOME maybe! LOL!
        ArtPeck
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @windozefreak It's only tethered to AT&T in the USA. In the UK we have a choice of three operators. Get yourselves a decent government!
        JWButlerUK
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @windozefreak <br><br>Well done! Thank you very much for professional templates and community edition <a href="http://www.arabaoyunlarimiz.gen.tr/cografya-oyunlari/">cografya oyunlari</a>
        RahinBen
    • Based on Sprint's 4G speeds, I will keep my AT&T 3G.

      @guihombre

      The EVO, with its need to be tethered to a 12V car battery to function, just is not even in the same class as the new iPhone.

      So now you have:

      The Space Heater EVO with video conferencing to almost no one.

      The Droid not so Incredible.

      And the Nexus One with no support.

      Yep, sounds like winners and killers to me.
      Bruizer
      • You said it !

        @Bruizer your right on the money! Keep at it.

        @guihombre you're so off target, that it more then funny! hehe,
        MacNewton
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @Bruizer and the rest of you, why do you even talk to the fool. He's clearly just jealous and maybe a little retarded. I mean, he thinks an evo is comparable with an iPhone. He's the kind of idiot that thinks if a spec list has one more item on it than another - it's a better product.

        No, just make sure he gets on the right [short] bus and don't be mean.
        Graham Ellison
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @Bruizer nexus one does have support it has 2.1 or 2.2 so its os update is a week old at best. Well the EVO can vid conf with all the people who buy the iphone 4g and other EVO's over 100,000 sold in two days you do the math. EVO batt life? it gets better over time i.e. a week or two. in tests its only getting 30% less batt life than the 3g but Android 2.2 update has shown it increases batt life by 30-40%. Would you buy a laptop that only does one thing at a time just because it gets better batt life? i think not. with android you can control this aspect and increase batt life even more. when/if you see the light you will feel like an idiot. maybe your head is so far up your ass you never will. regardless comp spurs innovation, something you IFraud fanboys fail to see. cue the angry mob. dropped calls, poor service! is there an app for that? didnt think so.
        newparadigm
    • Do you have a day job?

      @guihombre

      Is this blog you're only interest in life.

      Apple did it again. This time it's going to be a "the phone to own" for the next Generation. Video chat will win over all the under 25 year olds and the new look and feel will have the executive group pulling out there cheque (check) books

      @guihombre please remember your only human, you too can go out and buy one. lol
      MacNewton
      • That is too funny!

        @MacNewton Seriously??? Video chat will win over all the under 25 year olds? Video chat has been around for a decade on pc's. I only know of 2 people that use it; one who's family is in the military, and one who's family lives in Europe. I'm buying an Evo and have absolutely no interest in the video conferencing. I never even looked at an Iphone and have no intention to. It has nothing to do with the phone, just that it's on AT&T, which to me is the same as not even existing.
        20kwfence
    • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

      @guihombre Seriously?<br><b>So basically No 4G, no zoom (even my wifes Samsung phone has an optical zoom ffs), a poor Evo4G, pretty crappy alternatives to Googles Adsense, Bing offered instead of Google.</b><br><br>The iOS comes WITH digital zoom - did you not do any research? Google is STILL the default search engine on the iPhone - now one is given the choice to choose Google, Bing, or Yahoo... Complete, utter fail on your part here.<b><br><br>Basically he's toast and he knows it. As to iPhone outselling Android. So he's basically saying he knows Android is his threat.</b><br><br>Android is NOT outselling iPhone - the NPR study is crap, the Gartner Study shows the iPhone (and JUST the iPhone) slightly ahead, the Nielsen Study adds the other iOS devices (as rightfully it should since it IS OS vs OS) and the iDevices outsell the heck out of Android - and this is the US market - worldwide iPhone is kicking Android's butt (JUST the iPhone). So yeah, he's really worried about Android...<b><br><br>2.1 Came out just recently, the new phones only just now, so market share is to be had, not a thing of the past.<br><br>Retina display? Some sort of branding, Apple do not make displays and have no exclusive on them. Facetime is just Skype without the 4G, again, he has no magic from the hat.</b><br><br>You DID see the front mounted camera on the iPhone, right? Does the EVO4G have that? Yeah, I didn't think so. <b><br><br>"that developers had access to 150 million accounts hooked up to App Store"<br>Yeh that pisses me off too, that I had to open an iTunes account just to download new firmware for my iPod. I have to type in my password to get the upgrades for software I bought.</b><br><br>OMG! I gotta enter a password! Somebody call the Waaaaaaaaaaaaambulance.../sarcasm. Besides you should be able to use your wifi connection to D/L app updates for your iTouch so the issue is what exactly?<b><br><br>I don't view the way Apple forces that on you as a bonus. I also don't see why any developer would ignore Android given he's clearly said it is his competitor.</b><br><br>Because Apple still has more marketshare than Android hence more money to be made. Simple business.<b><br><br>@"but Apple is selling a different vibe and a higher calling"<br>R-i-g-h-t, I wanted to go to the shop and buy a VIBE the other day, but they had none.....excuse me, but that comment is like saying the X10 is better with Android 1.6 because secretaries don't know Android 1.6 from newer versions, Apple sell a Smartphone, that market is defined by Smarts * How long it can deliver the Smarts in one charge * How many occassions it it small enough to carry for those smarts.<br><br>I think only battery life puts the iPhone over the Evo and they should target that. If iPhone runs for 2 days and Evo for 1 then it can deliver smarts*2! </b><br><br>I'm not even sure where to begin to understand this rambling... I'll just chalk it up to a poor attempt to spew anti-Apple rhetoric and spread the FUD...
      athynz
      • Digital Zoom... BAHAHAHA... You're kiddin'.. Right?

        @athynz
        If you're considering optical vs digital zoom - optical zoom ALWAYS wins.
        Wolfie2K3
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @athynz "You DID see the front mounted camera on the iPhone, right? Does the EVO4G have that? Yeah, I didn't think so."

        Actually I DO think so; the Evo 4G does have a front mounted camera for video conferencing, it's just hidden behind the bezel. Though, sadly, the video conferencing doesn't work on Sprint's network yet; that's promised for a future update.

        As for the Retina display, I'm looking forward to seeing it; until I do I won't believe that it's any sort of breakthrough. I suspect my aging eyes will prefer a larger display like on the Evo 4G, even though it means carrying a larger object.

        My take; the iPhone 4 is a worthy competitor, but it's not so far ahead of the competition as the main article implies.
        mark@...
      • RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

        @athynz Actually, the EVO4G does have the front mounted camera. You criticized guihombre for not researching the Iphone's features and then you do the same thing with the EVO4G.
        20kwfence
      • Reply&lt;a href=&quot;http://www.orjinkrem.net&quot;&gt;orjin krem&lt;/a&gt;

        @athynz I think only battery life puts the iPhone over the Evo and they should target that. If iPhone runs for 2 days and Evo for 1 then it can deliver smarts*2!

        I'm not even sure where to begin to understand this rambling... I'll just chalk it up to a poor attempt to spew anti-Apple rhetoric and spread the FUD...
        osoz
    • News Flash...

      @OS Reload
      ALL cell phones can go with you into the can... Now, I really don't think I wanna get calls from someone sitting on the "throne"... There's something just so...WRONG with that notion... But even then, you can use your non-iPhone in there in perfect saftey...

      Just don't drop it in... Doubt the iPhone would survive the waterlogging any better than any other phone
      Wolfie2K3
    • Glaring defects still not fixed

      Still no E-mail filters, rendering E-mail a marketing sham more than a useful feature.<br><br>STILL no way for third-party apps to sync data with the computer?<br><br>Still no option for periodic audible alerts of missed calls or voicemails? This is just basic mobile-phone functionality, widely available over 10 years ago. Yeah, we enjoy missing events with friends and family because we didn't know they called until the next day. Retarded.<br><br>Oh why bother...
      dgurney