Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

By | June 7, 2010, 1:30pm PDT

Summary: Apple is about threading that liberal arts and technology vibe and the company just put a little more distance between the big pack trying to hunt down the iPhone.

Updated: Apple has elevated the iPhone brand again and forestalled rivals’ ability to claim parity.

Leading up to the launch of the iPhone 4 (Techmeme, live coverage, gallery, all Apple posts), run by the iOS since it powers the iPhone, iPod touch and iPad, there were whispers everywhere about the Android’s turbo-charged innovation cycle, the end of iPhone envy and how other smartphones from the likes of HTC were closing the gap.

Now it wasn’t like the iPhone was becoming a commodity device, but you could see some parity on the horizon. Even Sam Diaz got over his iPhone envy. Enter Apple CEO Steve Jobs who was having none of that talk. Jobs talked about the mix between technology and liberal arts. The emphasis is on technology as an art form.

Throughout Jobs’ talk there were information nuggets that spoke to reclaiming the high-end phone market. Now Jobs did point out that Apple had heft and scale. Jobs wooed developers on many fronts. Jobs mentioned the company had twice the mobile browser share of Android; that developers had access to 150 million accounts hooked up to App Store, iTunes and iBookstore waiting to buy developer apps; and how he loved to return 70 percent of revenue to them. Jobs relished telling developers Apple has forked over $1 billion in payments to them.

But the overall performance was more nuanced. Jobs had many subtle references that indicated that the iPhone was a Mercedes or BMW and the other rivals had more common sedans.

To wit:

  • Referring to the iPhone 4, Jobs noted how it was thin, but also positioned the device as art. Jobs said the iPhone 4 is “the most precise thing” with “glass on the front and back, and steel around the sides.” And then the kicker: Jobs said the iPhone 4 was like a “beautiful old Leica camera.” Don’t lose the Leica reference since it’s unlikely you’ll hear something like that from all of the rivals gunning to be an iPhone killer.
  • Jobs also talked about the iPhone 4’s Retina Display, which Apple hopes will set a display standard. “Once you use a retina display you can’t go back,” said Jobs.
  • Then Apple talked about FaceTime, its video calling system for between the iPhone 4. FaceTime will run on Wi-Fi for now, but Jobs noted that FaceTime “is one of the moments that reminds us of why we do what we do.”

Sure, there are plenty of tech specs to ponder, but Apple is selling a different vibe and a higher calling. Now you can debate forever whether you buy into the Apple zeitgeist, but Jobs accomplished what he had to. Apple is about threading that liberal arts and technology needle and the company just put a little more distance between the big pack trying to hunt down the iPhone.

Will it work?

Piper Jaffray analyst Gene Munster seems to think so. In a research note, Munster said:

While the announced features of the iPhone 4 were as expected, the reality is this phone is significantly more advanced than the next best alternative. We expect another strong product launch for Apple, resulting in Street iPhone estimates for the June quarter (around 8.7 million) moving slightly higher…The bottom line is the iPhone is taking unit and dollar share from other device categories…We believe that the innovation announced is sufficient to maintain Apple’s lead in mobile for the next year.

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Topics

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach
jackson1984-24316069205748857739440257893812 11th Oct
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Buy it because its art?
guihombre Updated - 7th Jun 2010
So basically No 4G, no zoom (even my wifes Samsung phone has an optical zoom ffs), a poor Evo4G, pretty crappy alternatives to Googles Adsense, Bing offered instead of Google.

Basically he's toast and he knows it. As to iPhone outselling Android. So he's basically saying he knows Android is his threat.

2.1 Came out just recently, the new phones only just now, so market share is to be had, not a thing of the past.

Retina display? Some sort of branding, Apple do not make displays and have no exclusive on them. Facetime is just Skype without the 4G, again, he has no magic from the hat.

"that developers had access to 150 million accounts hooked up to App Store"
Yeh that pisses me off too, that I had to open an iTunes account just to download new firmware for my iPod. I have to type in my password to get the upgrades for software I bought.
I don't view the way Apple forces that on you as a bonus. I also don't see why any developer would ignore Android given he's clearly said it is his competitor.

@"but Apple is selling a different vibe and a higher calling"
R-i-g-h-t, I wanted to go to the shop and buy a VIBE the other day, but they had none.....excuse me, but that comment is like saying the X10 is better with Android 1.6 because secretaries don't know Android 1.6 from newer versions, Apple sell a Smartphone, that market is defined by Smarts * How long it can deliver the Smarts in one charge * How many occassions it it small enough to carry for those smarts.

I think only battery life puts the iPhone over the Evo and they should target that. If iPhone runs for 2 days and Evo for 1 then it can deliver smarts*2!
@guihombre , you had to troll? really dude? why are you pissed off?
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He's jealous, that's all
OS Reload 7th Jun 2010
@mrgoodall

He's jealous because the new iphone sports a new improved oleophobic coating. That new coating should prevent your personal microbial fauna from spreading around and it helps your better protect your family, friends and co-workers.

Now you can take your iPhone everywhere (yes, even to the toilet) and you can use it safely even when more urgent matters call for your attention.
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@guihombre
Given that it is teethered to AT&T and AT&T just reduced the time one can be online or one have to pay through the nose to stay on line, many may end up with more battery life than air time.
@windozefreak I think you need to REALLY read the new AT&T plans this time. I gotta assume they have pretty decent DATA to back up the plan tiers they chose. They claim 98% are 2GB per month. An extra 1GB only costs $10 which is not outrageous at all. You also need to keep in mind that this does NOT include wifi usage, only 3G usage. So if you want to watch movies all day, go sit at Starbucks or you favorite wifi hotspot .... like HOME maybe! LOL!
@windozefreak It's only tethered to AT&T in the USA. In the UK we have a choice of three operators. Get yourselves a decent government!
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@windozefreak

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@windozefreak Given that it is teethered to AT&T and AT&T just reduced the time one can be online or one have to pay through the nose to stay on line, many may end up with more battery life than air time. pembe maske energy balance oyna oyunu moliva orjin krem tutune son
@guihombre

The EVO, with its need to be tethered to a 12V car battery to function, just is not even in the same class as the new iPhone.

So now you have:

The Space Heater EVO with video conferencing to almost no one.

The Droid not so Incredible.

And the Nexus One with no support.

Yep, sounds like winners and killers to me.
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You said it !
MacNewton 7th Jun 2010
@Bruizer your right on the money! Keep at it.

@guihombre you're so off target, that it more then funny! hehe,
@Bruizer and the rest of you, why do you even talk to the fool. He's clearly just jealous and maybe a little retarded. I mean, he thinks an evo is comparable with an iPhone. He's the kind of idiot that thinks if a spec list has one more item on it than another - it's a better product.

No, just make sure he gets on the right [short] bus and don't be mean.
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@Bruizer nexus one does have support it has 2.1 or 2.2 so its os update is a week old at best. Well the EVO can vid conf with all the people who buy the iphone 4g and other EVO's over 100,000 sold in two days you do the math. EVO batt life? it gets better over time i.e. a week or two. in tests its only getting 30% less batt life than the 3g but Android 2.2 update has shown it increases batt life by 30-40%. Would you buy a laptop that only does one thing at a time just because it gets better batt life? i think not. with android you can control this aspect and increase batt life even more. when/if you see the light you will feel like an idiot. maybe your head is so far up your ass you never will. regardless comp spurs innovation, something you IFraud fanboys fail to see. cue the angry mob. dropped calls, poor service! is there an app for that? didnt think so.
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Do you have a day job?
MacNewton 7th Jun 2010
@guihombre

Is this blog you're only interest in life.

Apple did it again. This time it's going to be a "the phone to own" for the next Generation. Video chat will win over all the under 25 year olds and the new look and feel will have the executive group pulling out there cheque (check) books

@guihombre please remember your only human, you too can go out and buy one. lol
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That is too funny!
20kwfence 8th Jun 2010
@MacNewton Seriously??? Video chat will win over all the under 25 year olds? Video chat has been around for a decade on pc's. I only know of 2 people that use it; one who's family is in the military, and one who's family lives in Europe. I'm buying an Evo and have absolutely no interest in the video conferencing. I never even looked at an Iphone and have no intention to. It has nothing to do with the phone, just that it's on AT&T, which to me is the same as not even existing.
@MacNewton Bruizer nexus one does have support it has 2.1 or 2.2 so its os update is a week old at best. Well the EVO can vid conf with all the people who buy the iphone 4g and other EVO's over 100,000 sold in two days you do the math. EVO batt life? it gets better over time i.e. a week or two. in tests its only getting 30% less batt life than the 3g but Android 2.2 update has shown it increases batt life by 30-40%. Would you buy a laptop that only does one thing at a time just because it gets better batt life? i think not. with android you can control this aspect and increase batt life even more. when/if you see the light you will feel like an idiot. maybe your head is so far up your ass you never will. regardless comp spurs innovation, somet orjin krem altin cilek tutune sonhing you IFraud fanboys fail to see. cue the angry mob. dropped calls, poor service! is there an app for that? didnt think so.
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@guihombre Seriously?
So basically No 4G, no zoom (even my wifes Samsung phone has an optical zoom ffs), a poor Evo4G, pretty crappy alternatives to Googles Adsense, Bing offered instead of Google.

The iOS comes WITH digital zoom - did you not do any research? Google is STILL the default search engine on the iPhone - now one is given the choice to choose Google, Bing, or Yahoo... Complete, utter fail on your part here.

Basically he's toast and he knows it. As to iPhone outselling Android. So he's basically saying he knows Android is his threat.

Android is NOT outselling iPhone - the NPR study is crap, the Gartner Study shows the iPhone (and JUST the iPhone) slightly ahead, the Nielsen Study adds the other iOS devices (as rightfully it should since it IS OS vs OS) and the iDevices outsell the heck out of Android - and this is the US market - worldwide iPhone is kicking Android's butt (JUST the iPhone). So yeah, he's really worried about Android...

2.1 Came out just recently, the new phones only just now, so market share is to be had, not a thing of the past.

Retina display? Some sort of branding, Apple do not make displays and have no exclusive on them. Facetime is just Skype without the 4G, again, he has no magic from the hat.

You DID see the front mounted camera on the iPhone, right? Does the EVO4G have that? Yeah, I didn't think so.

"that developers had access to 150 million accounts hooked up to App Store"
Yeh that pisses me off too, that I had to open an iTunes account just to download new firmware for my iPod. I have to type in my password to get the upgrades for software I bought.

OMG! I gotta enter a password! Somebody call the Waaaaaaaaaaaaambulance.../sarcasm. Besides you should be able to use your wifi connection to D/L app updates for your iTouch so the issue is what exactly?

I don't view the way Apple forces that on you as a bonus. I also don't see why any developer would ignore Android given he's clearly said it is his competitor.

Because Apple still has more marketshare than Android hence more money to be made. Simple business.

@"but Apple is selling a different vibe and a higher calling"
R-i-g-h-t, I wanted to go to the shop and buy a VIBE the other day, but they had none.....excuse me, but that comment is like saying the X10 is better with Android 1.6 because secretaries don't know Android 1.6 from newer versions, Apple sell a Smartphone, that market is defined by Smarts * How long it can deliver the Smarts in one charge * How many occassions it it small enough to carry for those smarts.

I think only battery life puts the iPhone over the Evo and they should target that. If iPhone runs for 2 days and Evo for 1 then it can deliver smarts*2!

I'm not even sure where to begin to understand this rambling... I'll just chalk it up to a poor attempt to spew anti-Apple rhetoric and spread the FUD...
@athynz
If you're considering optical vs digital zoom - optical zoom ALWAYS wins.
@athynz "You DID see the front mounted camera on the iPhone, right? Does the EVO4G have that? Yeah, I didn't think so."

Actually I DO think so; the Evo 4G does have a front mounted camera for video conferencing, it's just hidden behind the bezel. Though, sadly, the video conferencing doesn't work on Sprint's network yet; that's promised for a future update.

As for the Retina display, I'm looking forward to seeing it; until I do I won't believe that it's any sort of breakthrough. I suspect my aging eyes will prefer a larger display like on the Evo 4G, even though it means carrying a larger object.

My take; the iPhone 4 is a worthy competitor, but it's not so far ahead of the competition as the main article implies.
@athynz Actually, the EVO4G does have the front mounted camera. You criticized guihombre for not researching the Iphone's features and then you do the same thing with the EVO4G.
@athynz I think only battery life puts the iPhone over the Evo and they should target that. If iPhone runs for 2 days and Evo for 1 then it can deliver smarts*2!

I'm not even sure where to begin to understand this rambling... I'll just chalk it up to a poor attempt to spew anti-Apple rhetoric and spread the FUD...
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News Flash...
Wolfie2K3 7th Jun 2010
@OS Reload
ALL cell phones can go with you into the can... Now, I really don't think I wanna get calls from someone sitting on the "throne"... There's something just so...WRONG with that notion... But even then, you can use your non-iPhone in there in perfect saftey...

Just don't drop it in... Doubt the iPhone would survive the waterlogging any better than any other phone
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Glaring defects still not fixed
dgurney Updated - 7th Jun 2010
Still no E-mail filters, rendering E-mail a marketing sham more than a useful feature.

STILL no way for third-party apps to sync data with the computer?

Still no option for periodic audible alerts of missed calls or voicemails? This is just basic mobile-phone functionality, widely available over 10 years ago. Yeah, we enjoy missing events with friends and family because we didn't know they called until the next day. Retarded.

Oh why bother...
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You're joking I assume?
John Zern Updated - 7th Jun 2010
With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach

So calling something a work of art elevates it over real works of art?

Isn't the rise of Android a conbtridiction to his words?
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It's simple....
Wolfie2K3 8th Jun 2010
@John Zern
It's SNOB appeal. It's something so the posers in the world who haven't got much else going on can be significant. If you've got an iPhone 4, why, you're just you're just too darn cool. Women will want you. Other guys will be in awe of your prowess... Potential employers will think you're the right kind of guy for the job. Your current boss will give you a raise (of course, you'll NEED it, but that's another rant).

You get the picture - it's just hype in overdrive.
@Wolfie2K3 Here's some real numbers. From last October to this October, Android device sales are on pace for 900% sales increase. That's compared to the current 76% pace for Apple's iOS devices.

http://blogs.computerworld.com/16279/samsung_mobile_devices_use_ipad_and_iphone_chips_analyst_claims

Apparently Apple's big woopi A4 chip is not only made by Samsung, but Samsung is putting an exact copy in their own upcoming mobile phones running Android! ...not to mention, that Jail Breakers are now dual booting Android 2.2 and iOS4 on iPlatform devices at this very moment! ....with FLASH no less!!! lol

The Goog's Android is running on every chip in the mobile business, including Apple's then. Including future Dual Core chips. Like Qualcom's 3rd gen Snapdragon and A9 Arm Chips will be in Android devices as well. Along with some mobile devices to run Intel's new Atom Dual Core, will also be running Android OS!

Doesn't anyone at Apple or here at ZDNet realize what 100,000 activations a day means? Simple math says that's around 3 million a month gauged on sales for the first quarter. That's prior to Verizon Droid Incredible and Evo sales this Second Quarter. There are literally 100's of Android devices in the pipeline coming out over the next 6 to 8 months. Making that 900% increase no stretch of the imagination whatsoever!

And Apple thinks that cramming more pixels into a smaller screen makes it somehow better than increasing contrast levels by using newest tech AMOLED displays.... they are sadly mistaken. Contrast is the difference between pure black and White so colors can literally come closer to real life with MORE colors naturally. Increasing pixel density on screens that rely on external sources of light anyway, actually makes them darker, while decreasing effective contrast ratios and they require more energy to run them.

That's the reason in the long run, AMOLED Screens are more efficient. They supply their own organic light for deeper, richer, more life like graphics displays. They are the FUTURE! Whereas all you get from higher density on mobile screens is better readability! ...big woopy!!! lol ...if you already need glasses it won't fix your problem with smaller screens!!!

So what did Apple really give us? WiFi Only Video Chat between iPhone 4's ONLY. Tethering on AT&T's now limited 3G service w/o Hot Spot capabilities. A billion more downloads of Burger King, Der Wienerschnitzel, 1000's of junk food and free junk apps..... if you can even call 'em that. When they are actually just FLASH replacements for what the rest of the mobile now has has FREE as well!!! wink
not snobbery. It's taste.
@Wolfie2K3

Well said...
@Wolfie2K3 - No Samsung can not use an exact copy. That would put them in lawsuit territory. It ain't happening. Much as you wish!
you would think after 4 generations they would do something that was really mind blowing. Apple goes around picking fights and suing people because they claim their innovations were stolen. I say what i just seen wasn't more than phone i seen 4 years ago ... with some shiny whistles and a plan to get peoples money.
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Yeah, those lazy Apple folks
HollywoodDog 7th Jun 2010
@jp21at just doing ordinary everyday 4th generation iPhones, bringing a company back from the brink of ruin to surpass MSFT in market cap, revitalize and push forward the music business, provide billions of dollars to developers for a whole new class of app.
I really wish Apple would get off their duffs and do something.
@HollywoodDog
C'mon. It is all about the money. This is mostly marketing hype IMO. Yeah, there is neat stuff.
I am in my 20's and still just use my phone to call. I am also a network engineer, so I must be available to work 24hrs a day. I found it much quicker to do the things I need to do with a plain old laptop and wireless broadband.
So I say why are we all up each others asses about some iphone when our children are dumb and fat? I think it is a waste, and all of the things it does have already been done.
just a waste, just like all the 'smart phones' owned by dumb people.
The droid can recognize constellations. Wow! it does what indigenous people know how to do without batteries and fancy polished turds...they were killed for being savages?!?!
sorry for the rant
  • Flagged
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Lazy Apple Folks
SpectreWriter 8th Jun 2010
@HollywoodDog Any company is only as good as its latest triumph. Apple has been resting on its laurels. 3Gs was very modest improvement. What has 4 brought that's revolutionary? Not much, and some of the changes are just getting things right that have been wrong all along.

I've been an Apple fan for decades, but between the unholy AT&T alliance (which has already screwed a million iPad buyers recently) and the lack of innovation...

It's a shame that Sprint isn't making good use of all the abilities in the HTC EVO 4G... but because of the openness of the Android OS, other people have. In the beginning, it was there to ensure consistency of GUI within the apps. Now it's about controlling people's money. This control, no matter how well-intended, will prove Apple's downfall.

When you're flat out of good reasons to buy it, call it art? If I want art, I'll spend the same price on airfare and spend a day at the Louvre.

HTC seems to have earned their position. The battery life needs work, but the Incredible and EVO are both better phones. We didn't need to wait all year to get BS'd by claims that the Apple phone is art. NEXT!
@jp21at Hey, man. I seen it? Really!
I see the hate is strong in these threads, strong I say. Rather than experiencing the facts for themselves, they throw barbs at the results without taking time to understand them. It tantamount to hate for hates sake.
@mrgoodall its not really hate. I think its more so the business practices that upset people. Apple comes off like people are guinna pigs and not a voice of the product. Quotes like ?we have over 150 million accounts on the store with credit cards, ready to buy your apps?. Things like this make me personally feel like that whole if you make it, we will sell it, and don't worry they will buy it.
@jp21at

You did get this was a develops event right? And consumers seem to be buying plenty of Apple products so they must be doing something right. Have you see the satisfaction ratings lately?
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It is a DEVELOPERS event.
Bruizer 7th Jun 2010
With 5,000 developers wanting to sell their wares? Did you understand that one little concept or is your hate to great to recognize that one?

Is it an different than Google counting every single person that simply downloaded their developer tools as an "active developer?"
@jp21at
"if you make it, we will sell it, and don't worry they will buy it."

The fanatics will buy anything sold by Apple. Remember the screensaver that said "I'm Rich" that sold for $1000. I think 10 people bought that.
  • Flagged
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@dave95 The developers that weren't signed to an exclusive, Apple has now lost to Android, because they dared to openly develop for Android or some other competing Mobile OS. Apple refuses perfectly good Apps, not just bad ones. To the point that now there are far more developers designing Apps for Android than iOS.

Satisfaction of Fad and Cult customers means nothing. Hitler's SS Elite Guards and Hitler Youth were very happy to follow him into a World War and a drive to obliterate the Jews as a race. Now Apple's cult following is ready to help them obliterate FREEDOM of CHOICE and he competition with one product for a one size fits all!

But Apple like Hitler and Nazi Germany have an ever growing World of competition that like when Microsoft kicked their arsses the first time, will be doing it again! ....and sorry giving higher pixel density in place of higher contrast doesn't get a better more natural picture than OLED screens. It gets you text that's only slightly more readable and more limited plastic colors that don't look like the natural World we live in, without more artificially generated light (OLED supply their own organic light)!!!

If you have a video conferencing camera on your phone, why in the World can't you use it as intended to visit with anybody using any other phone, PC or laptop computing device? On Evo you aren't left using their front facing higher def camera only on Wifi, only on iPhone 4's, or only to check your makeup or see if your teeth are clean. You can actually video conference with anyone!!! ....imagine that!!! grin
  • Flagged
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i2fun@ does Godwin's Law
ubiquitous one 8th Jun 2010
I guess it's inevitable that should come up from people who really don't have anything left to say

http://en.wikipedia.org/wiki/Godwin%27s_Law

So when all else EPICALLY FAILS like a coherent argument...

lol... grin
@i2fun - Are you seriously comparing Apple with Nazi Germany? Really? Dude, get real.
@i2fun
[The Apple display..] "gets you .. more limited plastic colors that don't look like the natural World we live in, without more artificially generated light (OLED supply their own organic light)!!!"

Organic light? An LED that uses organic compounds does not produce "more natural", "organic light" (whatever that means).

Equally, Apple's organic LCDs with "artificially generated light" do not produce "plastic colors that don't look like the natural World we live in."

Jeez, people criticize Apple enthusiasts, but the Microsoft "fanboiz" are possibly the most moronic of the lot.

@newparadigm

"Would you buy a laptop that only does one thing at a time ..?"

Clearly this person hasn't heard about the mulitasking capabilities of Apple's iOS 4.
@mrgoodall Why else have hate if not for hate's sake???
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Well said!
HollywoodDog 7th Jun 2010
"Sure, there are plenty of tech specs to ponder, but Apple is selling a different vibe and a higher calling."
Very concisely put. I've always said that those people who resort to specifications-based arguments about why PC's are better than Macs just didn't get what the whole thing was about. There you've encapsulated it in a sentence.
@HollywoodDog
What? I can afford a better toy then you. You are very hollywood...glad I left.
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@davidhite ... they cost more because they're better.
@davidhite LOL...
@HollywoodDog - "...better" is no more than an opinion and difficult to justify the $'s to many. Every Win and/or Linux person could say the samething and not have to add the $'s
@HollywoodDog No, they just don't have the same aesthetic as you.

The thing that bothers me most about Applephiles is their supercilious assertion (implicit mostly, but sometimes explicit) that their aesthetic is objectively superior, when it's just preference, inherently subjective.

That I don't think the Apple design and UI is worthy of the Apple tax doesn't mean I don't get it. It just means I don't value these things as much as you do. Heck, I don't even *like* Apple's UIs, generally speaking, they are negatives to me personally.
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Nah.
Sleeper Service 7th Jun 2010
"While the announced features of the iPhone 4 were as expected, the reality is this phone is significantly more advanced than the next best alternative."

In what way? Better screen, yes, but apart from that... no, not really.
0 Votes
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RE: With artsy vibe, Apple's Jobs pushes iPhone parity out of rivals reach
jackson1984-24316069205748857739440257893812 11th Oct
Thanks for the 2nd superb document. Wherever else could any one particular get that types of nfl football shop vital information and facts in this type of excellent would mean of providing?

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