WWDC 2012: By the numbers

WWDC 2012: By the numbers

Summary: Over 1,000 engineers are in attendance at WWDC 2012 right now, and Apple has plenty of big numbers to share with them.


Besides big product announcements, there are two things that Apple loves to show off at annual keynotes: sentimental product promo clips and big, showboat-worthy statistics.

See also: WWDC: Apple intros MacBook Pro for business road warriors Apple CEO Cook: Ultrabooks are pretenders Apple's best asset: Developers and its app economy WWDC: Siri gets smarter with iPad, Facebook, car integration

Here are a couple of the biggest numbers that have already been revealed by CEO Tim Cook at the Worldwide Developers Conference 2012 going on in San Francisco right now:

  • 1,000 Apple engineers in attendance at WWDC 2012
  • 400 million App Store accounts with credit cards and 1-Click buying have been activated to date
  • 650,000 apps available in App Store
  • 225,000 of those are specifically for iPad
  • 30 billion apps downloaded thus far
  • App Store will be opened up in 32 more countries with a total of 150 countries by the end of the year
  • $5 billion: The amount Apple has paid out mobile app developers
  • 66 million: The size of the Mac user base
  • 26 million copies of Lion have shipped since release last July
  • 40 percent of OS X users are running Lion (Apple reps said it took 27 months for Windows 7 to hit that same level)
  • 125 million iCloud users registered
  • 365 million iOS devices sold through March 30
  • More than 80 percent of those are running iOS 5
  • 1.5 trillion push notifications issued since the feature launched
  • More than 7 billion push notifications sent out everyday
  • 140 million users on iMessage
  • 150 billion messages sent already, but growing at a rate of 1 billion messages sent each day
  • 130 million accounts signed up for Game Center with 5 billion scores per week
  • 10 billion Tweets stemmed from iOS 5 since Twitter integration
  • 47 percent of photos shared on Twitter are from iOS 5


Topic: Apple

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  • This was my favorite quote

    [i]40 percent of OS X users are running Lion (Apple reps said it took 27 months for Windows 7 to hit that same level)[/i]

    The better question is: how long did it take Microsoft to sell 66 million Windows 7 licenses? Quite frankly, that is the only number that counts considering that Windows 7 apps will run on previous versions of Windows and pretty much every single Windows app that has been developed in the last 12 years will run on Windows 7.

    PS The answer to my question above is: [b]much[/b] less time than it took Apple to sell 66 million Lion licenses. Microsoft wins.
    • Apple could buy a controlling interest in Microsoft

      with its cash reserve.
      • Did you have anything real to contribute?

        Like a comparison to how long it took Apple to sell 66 million Lion licenses compared to how long it took Microsoft to sell 66 million Windows 7 licenses? Remember, this was a comparison that Tim Cook made. Had Tim Cook been comparing financials and stated that Apple was "winning", I would have nodded and agreed. But he compared Windows 7 to Lion. In that comparison, Microsoft wins.
      • Why was your contribution so special?

        Ignoring "that is the only number that counts considering...", it is not the only number.

        Apple was pointing to the uptake of the new version, arguing its shows the value seen by end users. Yes sales volume is important, but the inability of MS to move users from earlier versions (in particular XP) is a concern, and not insignificant.
        Richard Flude
      • I know WHY Apple did it

        [i]Apple was pointing to the uptake of the new version[/i]

        Apple did it because that is the only number that makes OS X look better. Sales figures, profit margins, # of apps, # of developers, etc. etc. etc. all show that Windows is crushing OS X. So they made up the only statistic they could, a number which is absolutely and totally unimportant.

        [i]arguing its shows the value seen by end users[/i]

        It shows no such thing unless people buying new Macs had the choice of buying an older version of OS X. What? They didn't? They were [b]forced[/b] to take Lion when they bought a new Mac? Huh.

        MS started with a [b]huge[/b] installed base so every new sale to a new customer does very little to increase the percentage of the installed base running Windows 7. Apple started with a [b]tiny[/b] installed base so every new sale to a new customer has a massive impact on the percentage of the installed base running Lion. Apple only has to sell a few million copies of OS X to hit 40%. MS has to sell hundreds of millions of copies of Windows. Apple did the equivalent of saying this:
        [i]We got through 40% of our race in far less time than the other guy did. Oh sure, we are running a 100m sprint and the other guy is running a marathon but please don't concentrate on those numbers. Those numbers aren't important. What is important is that we ran our 40% faster than they did.[/i]

        Bye Ritchie.
      • It isn't the only number that looks better

        MS has, by their own admission, struggled to get users off older versions. XP has been a particular issue.

        It isn't only hardware sales moving people to Lion, but the relatively inexpensive upgrade (not "forced").

        The number that counts to shareholders is growth, and in this Apple's Mac OS X and Apple desktops are performing very well, the PC market is barely growing - OEMs looking to jump out.

        Your athletics story is simply bizarre, demonstrating a rather childish understanding of statistics and markets.
        Richard Flude
    • That Apple Rep is funny

      That "40% of Win 7" was 40% desktop worldwide, including Macs, not just for Windows...
    • Here is some real calculation

      OSX Lion released on July 20, 2011 so 26 million / 10 Months = 2.6 million/Month

      Win 7 released release on October 22 2009. I found Apple's rep made 2 mistake here. Win 7 reach 40% on April, not on Jan, which make it's 27 months since release.

      so "27 months" was referring to Jan 2012 but Win7 only reached "40%" (desktop worldwide) on April. Unfortunately, There is no number release on April but only on Jan and Jun. So the math would be:

      Jan 2012: 525 million / 27 months = 21.5 Millions/Mon
      Jun 2012: 600 million / 31 months = 19 Millions /Mon

      So there are lies, damn lies, and Apple's statistics... Win7 outsold almost 10 times faster than Mac every month on average.

      P.S. Don't know why zdnet keep eating this post...
    • How long did NoDo take to roll out to devices?

      iOS slaughtered WP7 in both stats there.
      • True

        So then it was a bit silly of Tim Cook (remember, it was [b]Apple[/b] that made this comparison) to compare OS X to Windows 7 considering Windows 7 slaughters OS X in every conceivable metric except perhaps how long it took to overcome 40% of its previous version installed base. You know Apple is stretching when they have to create such an odd statistic.

        So you are right Bruizer, they should have stuck to comparing iOS to WP7. That would be a far more meaningful comparison.