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Yahoo acquires Dapper, investing further in Smart Ads

By | October 5, 2010, 2:04pm PDT

Summary: Yahoo said today that it will acquire Dapper, a technology platform company in the display ad creation and optimization business and a Yahoo partner. Terms of the deal were not disclosed. The company said the acquisition will accelerate the adoption of Yahoo Smart Ads and will help Yahoo “to more efficiently deliver dynamic and personalized ads [...]

Yahoo said today that it will acquire Dapper, a technology platform company in the display ad creation and optimization business and a Yahoo partner. Terms of the deal were not disclosed.

The company said the acquisition will accelerate the adoption of Yahoo Smart Ads and will help Yahoo “to more efficiently deliver dynamic and personalized ads for customers across more of our network.” In a statement, Dev Patel, vice president of Advertiser and Publisher Solutions at Yahoo, said:

Yahoo!’s product strategy is focused on creating engaging and meaningful experiences that keep users entertained and informed. Utilization of consumer insights to deliver relevant consumer and advertiser experiences are built into our technology from inception and Dapper’s capabilities will further enhance the experiences we deliver.

Yahoo said it expects to complete the deal by the end of the year.

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Advertisement, Yahoo! Inc., Advertising & Promotion, Marketing, Sam Diaz

Sam has been a technology and business blogger for more than 18 years.

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Sam Diaz

Sam Diaz has nothing to disclose.

Biography

Sam Diaz

Sam has been a technology and business blogger, reporter and editor at ZDNet, the Washington Post, San Jose Mercury News and Fresno Bee for more than 18 years. He's a member of the National Association of Hispanic Journalists and a graduate of California State University, Fresno.

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RE: Yahoo acquires Dapper, investing further in Smart Ads
tringo007 28th Sep
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0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
angel tenan Updated - 18th Jul
I very very agree with this statement that Yahoo!s product strategy is focused on creating engaging and meaningful experiences that keep users entertained and ipad bag blog of best sutudeg community the modern education news and informed.
0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Proksi Pasang bck 19th Jul
When it is ready to launch (although a specific road map hasn?t been disclosed), Hortonworks will be a primary contributor to the Apache Hadoop platform as well as deploy solutions to enterprise vendors.
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Yahoo touts Apache Hadoop as a more efficient and cost-efficient option for processing and analyzing data at ?supercomputing speed.?
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Apache Hadoop, one of Yahoo?s more popular projects with developers and even other tech giants such as IBM and Facebook, is an open source platform
0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
that can be utilized for storing and managing big data as well as for the tech trend du jour: cloud computing. For example, the platform has already been integrated by Amazon Web Services.
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Other Silicon Valley players/Hadoop fans are already chiming in, including NetApp, which develops storage and software solutions for data storage, has shown favor for HortonWorks on its
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Benchmark Capital has already shown interest in open-source platforms with an investment in Red Hat.
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Once it is official, Eric Baldeschwieler, formerly VP of software engineering for the Hadoop team at Yahoo, will lead Hortonworks as CEO of the start-up.
0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Yahoo!?s product strategy is focused on creating engaging and meaningful experiences
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
that keep users entertained and informed. Utilization of consumer insights to deliver relevant
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
consumer and advertiser experiences are built into our technology from inception
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Dapper?s capabilities will further enhance the experiences we deliver.
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Yahoo said it expects to complete the deal by the end of the year.
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
Yahoo said today that it will acquire Dapper, a technology platform company in the display ad
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
The company said the acquisition will accelerate the adoption of Yahoo Smart Ads and will help Yahoo
0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Arabalar 8th Aug
@Proksi Pasang bck
Yeah, people love to repeat that "competition is good for users" mantra but it's not true when half of the players in a given market are phoning it in (so to speak.) The half-baked crap being dumped into the market by most of these companies will actually hurt users when they get suckered into buying them. At this point, there are only one or two phones I'd want to own. If there were indeed true competition, with a batch of companies truly trying to compete, not just dumping beta products into the bargain bins in the hopes of snagging the profits of 2-year contracts, then the consumer would benefit. As it stands, not so much.
0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Arabalar 9th Aug
@Proksi Pasang bck Yeah, people love to repeat that "competition is good for users" mantra but it's not true when half of the players in a given market are phoning it in (so to speak.) The half-baked crap being dumped into the market by most of these companies will actually hurt users when they get suckered into buying them. At this point, there are only one or two phones I'd want to own. If there were indeed true competition, with a batch of companies truly trying to compete, not just dumping beta products into the bargain bins in the hopes of snagging the profits of 2-year contracts, then the consumer would benefit. As it stands, not so much.
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
linasmith 25th Aug
@Proksi Pasang bck hoo why after the launch specific road map hasn?t been disclosed? Buy Assignment | Buy Dissertation
0 Votes
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RE: Yahoo acquires Dapper, investing further in Smart Ads
Cahin 12th Sep
@Proksi Pasang bck Yeah, people love to repeat that "competition is good for users" mantra but it's not true when half of the players in a given market are phoning it in (so to speak.) The half-baked crap being dumped into the market by most of these companies will actually hurt users when they get suckered into buying them. At this point, there are only one or two phones I'd want to own. If there were indeed true competition, with a batch of companies truly trying to compete, not just dumping beta products into the bargain bins in the hopes of snagging the profits of 2-year contracts, then the consumer would benefit. As it stands, not so much.
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
linasmith 25th Aug
@angel tenan yes i am also agee with that yahoo give statement that expects to complete the deal by the end of the year. buy essay | buy term paper | research paper help
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
tringo007 28th Sep
I am not sure where you are getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this info for my mission. antibiotics for sinus infection
0 Votes
+ -
RE: Yahoo acquires Dapper, investing further in Smart Ads
Ndusel 19th Jul
official blog as it ?boasts the most desirable providence and pedigree of Hadoop talent and influence in the industry.?

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