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Yahoo gets more local, cuts deal with Gannett

By | July 16, 2010, 6:12am PDT

Yahoo and newspaper giant Gannett have formed an ad partnership designed to double down on local advertising sales and content.

In the deal, announced Friday, all of Gannett’s local publishing units as well as its TV stations will sell Yahoo inventory. Meanwhile, Gannett will pick local content programming for Yahoo including the home page.

The effort will begin this quarter with an ongoing rollout proceeding through 2011.

Yahoo has extensive media partnerships with local media players. Yahoo will report earnings July 20.

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Partnership, Yahoo! Inc., Gannett Co. Inc., Business Structures, Finance, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

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Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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