Yahoo kicks off new 'It's You' campaign with video ad

Yahoo kicks off new 'It's You' campaign with video ad

Summary: Yahoo recently announced its new "It's You" global marketing campaign, and today the company inaugurates a happy, feelgood video advertisement that will run in the U.S. and later in the U.K., India and several other countries.

SHARE:
0

Yahoo recently announced its new "It's You" global marketing campaign, and today the company inaugurates it with a happy, feelgood video advertisement that will run in the U.S. and later in the U.K., India and several other countries:

It's called "Anthem," and it's obviously rooting itself in the global community meets zeitgeist thing.

What do you think: effective, or falls flat? Tell us in TalkBack.

Topic: Social Enterprise

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

0 comments
Log in or register to start the discussion