Yahoo to layoff 140 as it prepares to release earnings

Yahoo to layoff 140 as it prepares to release earnings

Summary: Yahoo today confirmed that it plans to layoff about 140 employees today, roughly one percent of its global workforce, as the company continues to struggle with a turnaround plan to revive it. The cuts are focused around the marketing team, according to an unnamed source who spoke to the New York Times.

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Yahoo today confirmed that it plans to layoff about 140 employees today, roughly one percent of its global workforce, as the company continues to struggle with a turnaround plan to revive it. The cuts are focused around the marketing team, according to an unnamed source who spoke to the New York Times.

The reductions comes on the same day that Yahoo is slated to report its fourth quarter earnings that are expected to be disappointing. Wall Street analysts are expecting the company to report earnings of 22 cents per share on revenue of $1.19 billion.

Today's workforce reduction isn't the first tied to a greater strategy by CEO Carol Bartz to focus on Yahoo's strengths, such as display advertising and editorial content. The strategy is meant to capitalize on the steady flow of readers who come to Yahoo daily for email, finance news and other core parts of the site. Likewise, the company is shuttering other parts of the business that are more of a drain.

Topics: Banking, CXO, IT Employment, Social Enterprise

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  • RE: Yahoo to layoff 140 as it prepares to release earnings

    They should have just sold to microsoft when they had a offer from steve ballmer instead of selling part by part and laying off people and calling it a strategy. Eventually yahoo will be history.
    coolnerd16
  • it is because their deals with M$

    While these people are losing jobs because of M$, OSS companies are hiring them back.
    Linux Geek
    • OSS companies are hiring them?

      To do what? Help clean out and sell the furniture at these vacant OSS offices?
      AllKnowingAllSeeing
  • goog

    This will become Google in a few years, their Jerry Yang came back!
    Hasam1991
  • Yahoo Layoffs

    I like using Yahoo as a news portal. One news feature I liked was "The Starting Point" which was a collection of news stories that happened over night. The reporter who did this report was laid off. The layoffs were for more than marketing.

    I am hoping that Yahoo will rebound or be acquired in a way that preserves Yahoo if it is bought and merged with another company.
    sboverie
  • Yahoo's strengths are weak

    I used to enjoy Yahoo! as a portal, but I've been more and more consistently disappointed with them over the past year or so, until I finally just gave up on them altogether.

    If their strengths are supposed to be "display advertising and editorial content.", I'd have to say they are dropping the ball, big time. As for content, their story selection has gotten worse and worse as they clearly aim to attract clicks with attention getting headlines, whether the story beneath the headline merit's a moment's notice or not, and in most cases, they don't. They also recycle the same topics so frequently I frankly can't believe what I'm seeing.

    And here's a secret for all you web advertising folks ... disappointed, now grumpy readers are a lot less likely to click through your catchy headlines to the embedded advertising than are happy readers. You can't shotgun catchy headlines all over your page, back them up with drivel, and expect advertisers to get meaningful click through.

    ZDNet is more and more beginning to resemble Yahoo! in this respect. More and more "catchy headlines" backed up with trivial "news" that amounts to nothing more than an attempt to goad the Apple/MS/Google trolls into another click happy flame war. Gang ... it isn't gonna work. Disappointed readers don't just keep coming back, and there aren't enough trolls in the world to keep your ad revenues growing.

    How about this ... meaningful news, well reported, well edited and ... who knows ... maybe even proof read.
    Trep Ford
  • RE: Yahoo to layoff 140 as it prepares to release earnings

    their story selection has gotten worse and worse as they clearly aim to attract clicks with attention getting headlines, whether the story beneath the headline merit's a moment's notice or not, and in most cases, they don't. <a href="http://sazkove-kancelaree.cz/expekt">expekt</a>
    marco5811