YouTube goes wide screen; Sets up for more professional content

YouTube goes wide screen; Sets up for more professional content

Summary: YouTube is going wide screen in advance of hosting more professional content.On its blog, YouTube noted:We're expanding the width of the page to 960 pixels to better reflect the quality of the videos you create and the screens that you use to watch them.

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YouTube is going wide screen in advance of hosting more professional content.

On its blog, YouTube noted:

We're expanding the width of the page to 960 pixels to better reflect the quality of the videos you create and the screens that you use to watch them. This new, wider player is in a widescreen aspect ratio which we hope will provide you with a cleaner, more powerful viewing experience. And don't worry, your 4:3 aspect ratio videos will play just fine in this new player.

Hmmm. Has anyone said 'man I wish this Obama girl video was on a wider screen'? Didn't think so. Amateur content may look fine on a wide screen, but 960 pixels isn't exactly a requirement.

The bigger picture here is that YouTube is going to start cutting deals with content producers--the Hollywood types. CNET News reported that YouTube will soon start offering feature films. A widescreen player makes a lot of sense for feature films.

In the end YouTube is obviously seeing the threat from the likes of Hulu. By offering a widescreen player, YouTube can better compete and support professional content owners. I'm sure there are some amateur videos that will look swell in a widescreen player, but YouTube's latest move is all about the pros.

Download: YouTube’s video ID system: Is 75 percent accuracy good enough? Video ID system cost benefit and revenue calculators. (15-page special report includes: Executive checklists, YouTube’s vendors and analysis.)

Also see: YouTube: It’s time to start cutting deals

Topic: Social Enterprise

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7 comments
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  • Check out 3DGameMan.com!

    There are video reviews in widescreen!
    Grayson Peddie
  • RE: YouTube goes wide screen; Sets up for more professional content

    If youTube does like everybody else and just stretch normal content to fit a wider screen. All we are getting then is deformed content that looks like everybody is obese. But then again, maybe that is what people want. Seeing everybody flatten to obese proportions, even supermodels and athletes make them less self conscious about their weight problems.

    Bad idea. If content was really wide screen, then maybe. But the fact is most content today still is 4*3 ratio. Stretching is idiotic.
    totorlekiller
    • Sure! Just watch this:

      http://www.youtube.com/watch?v=KtohSZ8U5Hk
      Grayson Peddie
    • No stretching involved

      The videos show in their original aspect ratio.
      cslycord@...
  • get a life before you leave the planet

    the universe don't want you - stay on earth

    just more fools to look at side by side...
    not of this world
    • after we leave the planet

      We will discover that YouTube is the most popular art form in the Galaxy...
      barence773
  • RE: YouTube goes wide screen; Sets up for more professional content

    Not a day too soon! It's always bugged me that so many videos are in squeezed 4:3 instead of 16:9.
    fawlty70