YouTube now offering monetized live streams, real-time analytics

YouTube now offering monetized live streams, real-time analytics

Summary: YouTube Live is celebrating its first birthday by handing out some gifts to others, including pay-per-view streaming and "professional-looking" video software.

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YouTube Live, the live-streaming arm of Google's video social network, is getting bigger and better after one year on the web.

The gifts being handed out are really for those on the video development and production end, offering them more resources for better live streams and making more money at the same time.

That last point might mean the biggest difference for the advancement of YouTube Live, even though the platform is still growing as not everyone who has signed up for YouTube Live has been granted production access yet.

Basically, YouTube Live is now offering pay-per-view streaming capabilities. The live video can either be paid for with advertising or asking the viewers to pay themselves, with prices varying by country.

To further figure out what you're getting from YouTube Live, real-time analytics and insights are also rolling out with information about playbacks and concurrent viewers of live streams by geography and format.

Additional treats include a guided flow for setting up and previewing live events as well as free software for producing "professional-looking" events straight from your desktop.

Screenshot via YouTube Live

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Topic: Social Enterprise

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  • Sounds Great!

    This is essentially what should be on Xbox Live. Gone should be the days when artists go from bar to bar performing, trying to catch a break. They should have their own Xbox Live experiences, find their ways into one or more networks with other artists, produce music tracks, music videos, shows of various kinds with other artists, as well as have live performances.

    An artist making it big nowadays, is like someone winning a lottery ticket. Artists should instead be able to form networks, in which they are able to constantly keep in touch with their fans, and monetize their relationships. Networks could be able to be combined with other networks, forming various subscription bundles, so that these artists' fans could get a more complete experience. E.g. a heavy metal band network could combine with a horror movie network, to form a bundle for people who like that genre of entertainment.
    P. Douglas