YouTube's new APIs and how Google will monetize them

YouTube's new APIs and how Google will monetize them

Summary: YouTube rolled out a series of new APIs that turn the site into a wide-ranging video service, but the more interesting aspect may be monitoring how Google's monetization strategy plays into the announcement.First, the APIs.

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YouTube rolled out a series of new APIs that turn the site into a wide-ranging video service, but the more interesting aspect may be monitoring how Google's monetization strategy plays into the announcement.

First, the APIs. YouTube said on its blog that its site has become a cloud video service. To that end, YouTube has announced the following API services that allow developers and partners to do the following:

  • Upload videos and video responses to YouTube
  • Add/Edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc)
  • Fetch localized standard feeds (most viewed, top rated, etc.) for 18 international locales
  • Perform custom queries optimized for 18 international locales
  • Customize player UI and control video playback (pause, play, stop, etc.) through software

YouTube noted that Electronic Arts is using the APIs and others are likely to follow. This YouTube as a service riff is really a no brainer, but things get interesting when you layer in Google's monetization strategy. On Monday, Tim Armstrong, president of advertising and commerce in North America, talked up YouTube's display ad potential.

Armstrong said Google was taking its time monetizing YouTube, but clearly sees 2008 and 2009 as big years for display ads on the video site and elsewhere. Meanwhile, YouTube gets a lot of traffic via social networking sites. These APIs will help put YouTube everywhere and Google's ads--delivered via video and most likely widgets--will ride shotgun at some point.

Topics: Google, Social Enterprise

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7 comments
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  • questions...

    Any idea when the support for high definition will happen? And why did they yank the support for looping of videos?

    gary
    gdstark13
    • For "high def" is google videos.

      I dunno the reason behind the drop of loop feature.

      Anyways, a video cloud (like youtube) is not more that a simple file hosting. Everyone with a simple flash can put a video flash on their page, the problems is videos will eat a lot of bandwidth, google in this aspect have "Unlimited" bandwidth.
      magallanes
  • Its about time they let users edit their own comments section

    i feel like i cant even read you tube comments section

    constant:

    religious blasphemy
    hard core swearing and disrespecting others
    the sickest meanest garbage i have ever read
    cruel useless comments etc etc..

    hopefully this will help
    pcguy777
    • They do...

      Each person who uploads a video to YouTube has the ability to edit and/or block comments posted to their site.

      I have video on YouTube and I control whose comments are posted and what they contain. I don't like arbitrary censorship, but I do believe in keeping things "family friendly", since children can and do access my site.

      What others allow on their sites is completely within their discretion.
      In the State of (Dis)Enchantment
  • Who really cares? All youtube needs to worry about is....

    upgrading their video quality. it sux ASS literally. Every other site has better than youtube. The only reason everyone is STILL with youtube is b/c:
    1.) they already have videos on there
    2.) the videos they search for are on their (As most videos are... see #1 for the reason)
    3.) its owned by google ?

    the quality is pisspoor, and I can't read any text that is on any video on youtube, only see the outlines of people and things basically. It's sad to see this in 08. Youtube should be shut down and overhauled, or just shut down
    baalpeteor
    • re

      yeah.. the idustry and its tools are still geared towards the "its going to cost you "thousands of dollars" to make a high quality video.

      i suppose the day is coming within the next few years where, anyone can make a great video with a 500 dollar camera. also... there have been advanced in flash video compression... much higher quality video at the same cost.
      pcguy777
  • Yet another way to screw users...

    I don't know about anyone else but between Microsoft trying to charge for every mouse click and Google trying monetize everything; I think it may be time to do something else, like drop my DSL and ISP.

    If I wanted this type of "experience" all I have to do is go to the mall or watch TV.
    mikifinaz1@...