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Zynga snares Yahoo distribution, diversification pact

By | May 26, 2010, 8:40am PDT

Summary: For Yahoo, Zynga can make its global network stickier. For Zynga, the Yahoo deal is a bit of a diversification play since the company is dependent on Facebook for a lot of its usage.

Zynga, the social gaming outfit behind Farmville and Mafia wars, has inked a distribution pact with Yahoo.

For Yahoo, Zynga can make its global network stickier (statement, Yahoo blog). For Zynga, the Yahoo deal is a bit of a diversification play since the company is dependent on Facebook for a lot of its usage.

It’s unclear what this Yahoo-Zynga thing means for folks like me who are gaming anti-social—I just don’t give a damn about what you did on Farmville or Mafia Wars. These social gaming updates are like swatting at flies all days if you don’t hide them.

Will these social games will be less annoying on Yahoo? Yahoo will put Zynga games on the home page, Yahoo Games, Yahoo Mail and Yahoo Messenger.

In any case, it’s a win-win for Yahoo and Zynga. Kleiner Perkins VC John Doerr talked about the importance of social gaming earlier this week.

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Topics

Yahoo! Inc., Zynga, Games, Personal Technology, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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