Verizon vs. AT&T: Droids for the win

Verizon vs. AT&T: Droids for the win

Summary: Verizon unleashed a one-two punch against AT&T and Apple starting with an ad campaign last night and ending this morning with an announcement and news conference revealing that Verizon will ship a number of Android-based phones this year to compete with the iPhone.

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Verizon unleashed a one-two punch against AT&T and Apple starting with an ad campaign last night and ending this morning with an announcement and news conference revealing that Verizon will ship a number of Android-based phones this year to compete with the iPhone.

It started last night as viewers of the popular show "House" were treated to a new TV ad campaign that openly mocks the iPhone and AT&T. "If you want to know why some people have spotty 3G coverage," says the voice-over, "there's a Map for that". This is a play on words of the Apple iPhone slogan "There's an app for that", backed up by a map showing 5x better coverage than AT&T (which was mentioned by name).

Then Google and Verizon announced an agreement whereby the two companies will co-develop a number of Android-powered devices. Apparently they've already been working at it for some time because the first devices are supposed to hit the market in a few weeks. The devices will likely be running Android 1.6.

In a move sure to please developers, Verizon promises that phones will be fully open, meaning they will include the Android Market and run programs that Apple rejected on their platform such as Google Voice. Unlike Apple, Google shares 30% of Market revenue with the carrier, which makes their platform more lucrative for companies like Verizon.

When you take this together with other recent announcements, AT&T is the lone hold-out on the Android express. They continue to bet everything on the iPhone, while everyone else is picking Android. The lines are drawn, and the battle is about to start in earnest. The winners are the consumers who benefit from the competition, and the developers who can tap into this vast new customer base.

Topics: Apple, Hardware, iPhone, Mobility, Smartphones, AT&T, Verizon

Ed Burnette

About Ed Burnette

Ed Burnette is a software industry veteran with more than 25 years of experience as a programmer, author, and speaker. He has written numerous technical articles and books, most recently "Hello, Android: Introducing Google's Mobile Development Platform" from the Pragmatic Programmers.

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5 comments
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  • Operator/Product combos might be beneficial

    Separate AT&T/iPhone, Verizon/Android combos (versus iPhone & Android on both networks) might actually be good for consumers.

    It has the potential to create intense competition between:
    - the two major software ecosystems (iPhone & Android).
    - the two major operators (AT&T & Verizon).

    And result in:
    - great device designs, to encourage users to switch.
    - great product & service pricing, to encourage users to switch.
    - significant advertising dollars being spent, to encourage users to switch.
    linuser
  • RE: Verizon vs. AT&T: Droids for the win

    The iPhone is AT&T's heroin. Someday they will have withdraw and it is going to be ugly. I have problems with verizon as a phone crippling company but if that changes AT&T is doomed. Many people I know have grown tired of apple's iControl as it is but a larger point was driven home (for me anyway) when, a couple months ago, a bunch of us with iPhones were stuck in a dead zone and badly needed to make a call. Our reaction to a person was the same..."anyone have a verizon phone?"

    An open verizon would own (eventually) the AT&T/Apple suffocation combo.
    Helio99000
  • Sorry, that Ad won't do ANYTHING to move me to Verizon! (NT)

    NT
    No More Microsoft Software Ever!
    • It would me if Verizon would get smart an get the iPhone.

      AT&T has been OK but in the boon-docks, Verizon is still better.
      Bruizer
  • verzion vs at&t

    Check out this review on Verizon vs AT&T http://bit.ly/ewhTln
    shaniskinny