Today, T-Mobile USA is kicking off its web2go initiative that add Yahoo! oneSearch to some devices, a customizable home page, a new mobile shopping and download experience (I'll cover this in a follow-up post), and higher data rate plans. The press release actually states that the data rate plans were simplified, but that makes very little sense since T-Mobile already had a very simplified data rate plan structure in place that couldn't get any simpler. I went to the T-Mobile website and saw that most plans increased in price for data services. Just over a year ago T-Mobile decreased their data plan rates and were the leader in low cost and simplified data.