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Android 4.0 Ice Cream Sandwich is enchanting, easy, and makes you feel special

By | October 18, 2011, 10:17pm PDT

Summary: Google revealed Android 4.0 Ice Cream Sandwich with three guiding principles. There is a lot to like in the new Android, but will it make you switch from an iPhone or Windows Phone?

As I wrote late last night right after the announcement, the Galaxy Nexus was revealed in all its glory. It was great to see the Nexus line now have a device with the latest and greatest specifications, including wireless data technologies, but as we all know the specifications are only part of the story. The rest is in the user experience and the operating system and the Galaxy Nexus will be the first device to launch with Android 4.0 Ice Cream Sandwich (ICS).

I watched the event live and Google states that there were three guiding design principles for ICS:

  1. Android is enchanting (must be their response to Apple’s magical term)
  2. Android is easy
  3. Android should make you feel powerful and smart

Google is rolling out a new font on the platform labeled Roboto, but it was extremely difficult to really see it during the live event stream as the video quality was lacking. Check out some links below to hands-on videos from those press in attendance in Hong Kong.

Some of the main improvements and new features in ICS include:

  • Face Unlock: Use facial recognition technology to scan your face and let you unlock your device by holding the front facing camera up to yourself. In typical presentation fashion, the demo did not work for Google.
  • Android Beam: This NFC-enabled utility lets you touch and share contacts, websites, apps, maps, directions, and YouTube videos to others with NFC-enabled Android 4.0 devices.
  • Voice typing: A lot has been posted about Siri and Google showed off their voice to text updated functionality that seemed improved over what they offer now.
  • Google+ integration: I have been looking for Google to step up and include more of their services in their devices and it looks like this is happening. You can use Hangouts on ICS devices to video chat with up to 9 people at once.
  • Camera software: The camera is a 5 megapixel shooter on the Galaxy Nexus and Google’s big focus was the zero shutter lag. As I mentioned previously, the HTC Amaze 4G, Nokia N9, and iPhone 4S all have super fast performance too and it will be interesting to see a comparison.
  • Drag app icons to create folders: Apple rolled this out first in iOS 4 last year and it looks like Google copied it exactly, which is a good thing because folders were horrible on Android before.
  • Mobile data details: Google has a cool utility where you can setup data limit warnings and even dive into details to see what is pushing you up in data consumption.
  • Calendar zoom: You can now pinch and zoom within your calendar to zoom into or out of the view that is shown.
  • Task manager swipe: Just like you can swipe apps in webOS or QNX (BlackBerry PlayBook) you can swipe thumbnails of running apps right or left to close them in the task manager.
  • Image editor: Android will now come with a basic image editor, again something Apple has had for a while and a nice to see feature.
  • Loss of menu button: The Android menu button has always been something of a mystery and when you pressed it you never knew what was going to appear. It looks like this is now gone in ICS and context sensitive options are present.

There were a few more things shown, such as improved Gmail, and I am sure there are a ton more that were not shown. I hope to get an evaluation unit at some point to test out ICS on some new hardware and in the meantime check out these articles from folks over at the press event:

There is also an interesting interview from Joshua Topolsky with Matias Duarte over on This is my next… that you can check out here.

Ice Cream Sandwich is definitely a nice upgrade for Android fans and I am seeing the top three platforms (iOS, Android, and Windows Phone) rise above and start to blur together as they each start copying features from each other. I look forward to trying out an ICS device, don’t you?

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Matthew Miller started using a Pilot 1000 in 1997 and has been writing news, reviews, and opinion pieces ever since.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases his own devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 125 different devices running Palm, Linux, Symbian, Newton, BlackBerry, iOS, Android, webOS, Windows Mobile, and Windows Phone operating systems. His current collection includes an HTC Radar 4G, Dell Venue Pro, Apple iPad 2, HTC Flyer, Samsung Galaxy Nexus, Nokia N9, Apple iPhone 4S, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew can be found on various discussion forums under the user name of "palmsolo".
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RE: Android 4.0 Ice Cream Sandwich is enchanting, easy, and makes you feel special
anono Updated - 20th Oct
@jorjitop
After recent evidence that Google+ places cookies to track you even when you're offline, I can't say I disagree. But it seems every major phone OS seems to be integrating Google+ now. Google+'s partnership with MS is also a worry from a privacy standpoint because now two of the companies that have perhaps the most data on users (where spend most of your time offline + online) maybe sharing data with each other.

Wait ... you're talking about Google+ and not Facebook.
0 Votes
+ -
that doesn't completely suck. Will it be written by real software engineers? Will it be the result of actual design documents, or just more hacked together ****?
... move your phone up so the angle for face recognition would be right (and even then it does not work reliable), it is going to be tiresome.

Having face recognition technology for years, Jobs decided against making it to work as a screen unlock obviously for the reasons cited above (Apple was never provider of gimicky "cool" features that tamper with ergonomics, so, for example, they never released a frontal touch screen monitor).
@DeRSSS How many years did it take crapple to introduce a "gimicky" multi-button mouse?
Google could have easily use Bluetooth for that (with no manual authorisation thanks to both Android phones being logged it and registered into Google Account).
Google + integration means even better integration with the Google spyware network. A dubious advantage.
@jorjitop
After recent evidence that Google+ places cookies to track you even when you're offline, I can't say I disagree. But it seems every major phone OS seems to be integrating Google+ now. Google+'s partnership with MS is also a worry from a privacy standpoint because now two of the companies that have perhaps the most data on users (where spend most of your time offline + online) maybe sharing data with each other.

Wait ... you're talking about Google+ and not Facebook.
So more siloed apps, same old static icon interface?

And another bloody version that will never reach older phones.

Android - a mess.

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