HTC to focus on quality, not quantity, in 2012

HTC to focus on quality, not quantity, in 2012

Summary: HTC makes a lot of phones, but many only have slight improvements over existing models and thankfully we are now hearing they will reduce the number of devices and focus on quality improvements.


I remember back in the PDA days when Sony would release a new CLIE Palm device every three months and it was overwhelming and confusing to the consumer. In today's crowded Android market, HTC's pace of releasing phones with minor updates to previous models hits me the same way. I have told HTC employees, wrote here on the blog and on Twitter, and many other mobile phone enthusiasts agree that HTC should slow down and focus a bit more. According to an HTC executive director, HTC is going to do just that and focus on quality rather than quantity.

There look to be about 30 current HTC smartphones available in the U.S., 51 is the total for all their phones since they started promoting their brand. In the "old days" they used to make devices with carrier and other branding (Compaq) attached. Still, 30 currently available phones is quite a bit and can be a bit confusing and aggravating for the customer. This is especially true when an expensive high end device, like the Titan, gets an update, the Titan II, just a few months after you purchased it and made a 2-year committment to your carrier.

Apple has been extremely successful with a minimal number of iPhone models, but then again Android is also very successful with a ton of available choices. I think it is good to have choices, but when models are tweaked with slight processor upgrades, minor camera improvements, and other slight iterations, I think it is better for a company to hold off another few months and focus on major changes with greatly improved quality.

Do you think focusing on quality rather than quantity will help improve HTC's future sales? They did have a rough 4th quarter.

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Topics: HTC, Telcos

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  • Finally!!!! Somebody gets it.

    Android OEMS keep trying to out-do each other on number of models released, while completely ignoring the fact that none of them were really good ... only good enough with bugs.

    If HTC can actually improve the quality, battery life and the update hell that is Android, they may be able to actually make some money out of the "free" OS.
  • RE: HTC to focus on quality, not quantity, in 2012

    I wish Samsung would also follow suit and slow down! I think a lot of us are suffering from "Phone Fatigue" at this point, unable to keep up with the onslaught of new devices. It also really bugs me when the upgrade, as you mentioned, is very minor.
    HTC used to be THE device manufacturer for Android, but have allowed themselves to be overtaken by Samsung. I personally prefer HTC's build quality and style over Samsung's plasticky, everything-looks-the-same, styling.
    HTC need to concentrate on building slimmer, sleeker devices with their trademark style and not worry about churning out a new model every month. We will appreciate the difference!
  • Cell phone plan

    In my family we have four phone, 3 of then no data, unlimited text and plan is ok, one other phone has data, but very bad type of phone - this phone with data we only look up resturant, movie, and business address, phone number. sometime email grandbaby's pictures to out of state family member.
    I'm looking for a cell phone with data, flash, high camera, S/D mirco, large phone address book, touch screen for texting(don't like heat touch texting)and radio for when I walk.
    Will T-mobile have this phone coming out soon