Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

Summary: It is clear that Android is becoming the OS platform of choice for smartphone buyers and with Samsung overtaking Nokia for all mobile phones they look to be the top choice for consumers.


According to the latest analyst report from Gartner smartphone sales to end users increased by 42 percent in the 3rd quarter of 2011, compared to 2010, and with the significant recent announcements and upcoming holiday season I imagine that will increase even more in the 4th quarter. Smartphone sales accounted for 26 percent of all mobile phone sales, which is fairly consistent from the previous quarter too.

Nokia still leads the world in mobile phone sales with 23.9 percent, but has seen a 4.5 percent decrease from 2010 as HTC, Huawei, Apple, and ZTE have increased in this area. Samsung is now the number 1 smartphone manufacturer with triple sales to end users compared to last year.

Despite a drop in market share, Nokia continued to be the worldwide leader in mobile device sales as it accounted for 23.9 percent of global sales. The second quarter of 2011 was the low point for Nokia, and the third quarter brought signs of improvement. Dual-SIM phones in particular, and feature phones generally, maintained Nokia's momentum in emerging markets. Heavy marketing from both Nokia and Microsoft to push the new Lumia devices should bring more improvement in the fourth quarter of 2011. However, a true turnaround won't take place until the second half of 2012.

In terms of operating systems, Android went from just 25.3 percent in Q3 2010 to an astonishing 52.5 percent in 2011. Symbian dropped from 36.3 to 16.9, iOS went down from 16.6 to 15.0, RIM went down from 15.4 to 11.0, Bada went up from 1.1 to 2.2, and Microsoft went down from 2.7 to 1.5.

Topics: Nokia, CXO, Enterprise Software, IT Priorities, Mobility, Samsung, Smartphones

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  • I would love to see android dumb phones separated out in the os marketshare

    numbers. We'd have a much more accurate picture then
    Johnny Vegas
    • RE: Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

      @Johnny Vegas These are smartphones separated out.
  • RE: Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

    android maybe great in tablets but not on smartphones. Has android is just a battery eating device and yes laggy. the best smartphone in market i say is Windows phone 7.5 it most stable and fast and yes battery life can last 2-3 days with heavy use. Also at least the apps come alive not like android and iphone apps are totally dead and boring. Also i been seeing many people now buying windows phone 7.5 since it came out. so cool just love wp 7.5 UI best looking on a smartphone
    • RE: Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

      @ipadsucks The article says Windows mobile went from 2.7% to 1.5%. I guess the world disagrees with your opinion.
      • O-Ee-Yah! Eoh-Ah!

        I'm beginning to suspect that the reason WP is flopping around like a fish on the dock is that nobody at Microsoft is doing any work. At the rate they're posting and sock-puppeting each other in the tech forums, they can't possibly be getting anything done.
        Robert Hahn
      • RE: Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

        @Robert Hahn This is the most reasonable post I've seen here.
    • RE: Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

      @ipadsucks Windows mobile sucks the chrome off bumper hitches. It always has and it always will. MS has no business trying to buy into the mobile market considering their horrible failed offerings in the past.

      I have also seen many many people that bought into the MS smartphone hype take the devices back and get either an iPhone or Android based phone.
      • What do you do? Go inside the phone stores and listen in on the transaction

        between the customers and the store retail people? That's the only way you could come up with the "many" part of your post. BTW, even if you knew of 2 or 3 or 4 people who exchanged their phones, that is hardly an accurate way of gauging market trends.

        BTW, there is a huge amount of lying in your post, because, if you actually saw or heard of a "many" people bringing back their MS smartphones, then it would mean that, Microsoft had actually been selling a lot of smartphones. So, your post sounds contradictory, all in one sentence.
      • I worked with a guy who bought a Windows Phone

        @smashandgrab It was sad. We had been showing him our smartphones and he wanted to one-up us. So he bought a Windows phone to show us what dweebs we were. Of course after we showed him what apps are, he was duly chastened. He has an Android phone now, and his wife is quite happy with her hand-me-down.
    • RE: Samsung overtakes Nokia and Android rules smartphones (Gartner quarterly report)

      @ipadsucks You forgot some important points:

      Little known facts about Windows Phone 7.5:. It cures cancer, arthritis, gout, HIV and Diabetes.. Having one in your pocket effortlessly moves you 10 pounds per month toward your goal weight.. It reverses the signs of aging.. It projects a magnetic field that improves your car's fuel efficiency by 30%. It makes you more attractive, influential, and affluent.. Its social integrated features will ensure your teens stay in constant contact.. You don't even have to turn it on to get these benefits.
      • You're thoroughly confused, since those features are what we heard came

        with Android and iOS mobile devices.

        If you're right about those features on WP7, then it's true that Microsoft is getting ready to take over the world, like Apple and Android were supposed to do.

    • Wha?

      @ipadsucks What good does battery life do you if, while the battery is good, it won't do what you want?
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