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This Palm ad should finally appeal to viewers

By | March 16, 2010, 1:34am PDT

Summary: Palm has struggled to roll out ads that those in the enthusiast community find appealing, but this latest one looks to finally be a winner. Hopefully, Palm continues to roll out ads since they have a very good product in webOS and need to tell a better story.

After spending a couple of weeks with the Palm Pre Plus on Verizon I went ahead and ordered one for myself. Palm started out with some rather strange ads last year that had a girl that really bothered many people looking a bit freaky. They then tried running some ads focusing on moms during the Valentine’s Day period, but these weren’t the best either. PreCentral.net posted news about the ad you see embedded below that I think finally is appealing and may sell some Palm webOS devices. As you can see they focus on the OS and not the device, which is a good thing since the hardware still needs some work while the OS is quite good.

Many people in the Palm enthusiast community have had some great ideas for ads and one of the best I heard was from the guys on Engadget in the latest Engadget podcast 187 where they mentioned showing a Pre in a person’s hands playing a game to make you think it was an iPhone, then zoom out to show the Pre Plus while the hand then swipes to go to card view pausing the game and doing another task, then jumping right back into where the game left off. It amazes me that enthusiasts can think of better ads than Palm’s team. Hopefully we continue to see better ads like the one above.

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Matthew Miller started using a Pilot 1000 in 1997 and has been writing news, reviews, and opinion pieces ever since.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases his own devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 125 different devices running Palm, Linux, Symbian, Newton, BlackBerry, iOS, Android, webOS, Windows Mobile, and Windows Phone operating systems. His current collection includes an HTC Radar 4G, Dell Venue Pro, Apple iPad 2, HTC Flyer, Samsung Galaxy Nexus, Nokia N9, Apple iPhone 4S, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew can be found on various discussion forums under the user name of "palmsolo".
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The Palm Ad
PTCruiser10 9th Apr 2010
Wow! Since the woman in the ad does not obviously appear to be a
pimp, hooker, drug pusher or gang banger how do you think the makers
of the ad will pull in the target buyers you refer to?
0 Votes
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1st Palm Ad Most intriguing in 5yrs
jeevante@... 16th Mar 2010
The 1st Palm ad was one of the most positively intuitive, delightful and deep-reaching ads ever placed on TV.

Good job, boys and girls.

Don't ever let those doorknob-naysayers get you down.
0 Votes
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Nice ad. I have Verizon and it makes me want to go in the check the Pre out and maybe want to change my phone.
0 Votes
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Interesting .....
stillgolfing 16th Mar 2010
Should cause every pimp, hooker, drug pusher, and gang banger on the planet to rush out and buy one!
0 Votes
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The Palm Ad
PTCruiser10 9th Apr 2010
Wow! Since the woman in the ad does not obviously appear to be a
pimp, hooker, drug pusher or gang banger how do you think the makers
of the ad will pull in the target buyers you refer to?
0 Votes
+ -
Well, they can't do any worse than the first ads from a creepy albino girl who promised you a phone where traffic lights would turn green - really? Like the droid ad where even the actors ask, 'what is it?' People accuse Apple of hype but the ads are straightforward. Here is the product, here's what it does.

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