Verizon halts iPhone 4 pre-orders after most successful sales day in history

Verizon halts iPhone 4 pre-orders after most successful sales day in history

Summary: We all knew the iPhone was going to be popular on Verizon and as is typical for the iPhone sales numbers rocked yesterday. Verizon stopped taking pre-orders from existing customers late last night.

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Yesterday Apple and Verizon opened up the pre-order online store for existing Verizon customers to reserve an iPhone 4. Verizon Wireless issued a press release stating that they stopped taking pre-orders last night at 8:10 pm EST in their most successful first day of sales in their history.

According to president and CEO of Verizon Wireless, Dan Mead:

This was an exciting day. In just our first two hours, we had already sold more phones than any first day launch in our history. And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer designed to reward them for their loyalty.

It seems pretty clear we will soon hear of lines forming at Apple and Verizon stores for next week's public launch of the iPhone 4 on Verizon.

Topics: Mobility, Enterprise Software, Hardware, iPhone, Smartphones, Verizon

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73 comments
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  • Wait, why did they halt sales?

    What record did they set exactly? They set their own sales record, which is good, it is, but when comparing the iphone to any single android device, it always comes out on top. We all knew the iphone would sell more on launch day than the original droid or the Incredible or Droid X. Of course there are a considerable number of people ready to jump on a Verizon iphone, we knew this. I suspect 85% of the day's sales were in the first two hours and the total number sold is 1/4 of what ATT sold on the first day of their iphone 4 launch. I think that the demand is now satisfied for the most part and don't think for a second they ran out of stock, rather sales dwindled. It's called a 'take-away' in sales parlance and it was part of Plan B. Plan A was to outsell ATT by keeping the pre-orders going, but it wasn't happening. When it lands in stores next week (wait i thought it was sold out?), we'll see more vague reports of record sales without actual numbers.

    Apple has decided to stay closed and take on the rest of the mobile industry so beating out a single device doesn't mean a lot.
    bstringy
    • Pre-sales inventory was limited by law

      @bstringy It is a very well know fact that pre-sales are limited by a number of allocated inventory.

      By law stores must have some available inventory (1st-come-1st-served) when an item is released, so Verizon can't sell the full inventory via pre-purchase.
      wackoae
      • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

        @wackoae Ok, I wasn't aware of this very well known fact. What does "some available inventory" mean? I can't seem to find anything about this law.
        bstringy
      • I agree, bstringy

        @wackoae
        there is no such law in reference to presale. Automobile manufactures and others have been doing this legaly for years.
        A company can take as many presale orders as they wish, even without the product being sold built yet. As long as it it manufactured and assembled in time for the promised ship date, a company can take as many orders as they wish.
        Tim Cook
      • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

        @bstringy - it relates to physical stores and advertised sales. It's considered a type of bait and switch (advertise but have no inventory) and is covered under false advertising laws. The reason you often see verbiage to the effect of "minimum 4 per store" in ads that include a loss leader or high demand item is to protect a store from lawsuits.<br><br><a href="http://en.wikipedia.org/wiki/Bait-and-switch" target="_blank" rel="nofollow"><a href="http://en.wikipedia.org/wiki/Bait-and-switch" target="_blank" rel="nofollow">http://en.wikipedia.org/wiki/Bait-and-switch</a></a><br><br>
        rbgaynor
    • I bet you are mostly wrong

      @bstringy

      I am betting sales actually peaked in the 6:00 am to 9:00am time period. That in 2 hours a 6 month old phone trounced any Android phone ever released is pretty impressive.
      Bruizer
      • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

        @Bruizer it was expected to, it's a great device. My point is that the story is deceptive. All it means is that it beat the Droid X (best launch so far?) when there are android releases every few weeks/months throughout the year. Verizon and the tech blogs are making a story out of a relative non-event and trying to sensationalize it. It's par for the course, I'm just pointing it out to anyone reading more into it.
        bstringy
      • My point is you are wrong.

        @bstringy

        It didn't just beat the Droid X, it shattered it. In 2 hours. And it kept that rate up for 15.5 more hours. And it repeats that in multiple counties throughout the year. There is a reason iOS is still outselling Android worldwide by over 20%
        Bruizer
    • With the current pathetic Android fragmentation ...

      @bstringy

      ... it's proper to consider each Android phone a "single device" as well.
      RationalGuy
      • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

        @RationalGuy
        There is quite some reasonableness in your argument. iOS is one device at a time; whereas, Android is multiple devices at a time. iOS and Android have about the same market share. For iOS, that share relates to one manufacturer ie Apple, but for Android the market share is across at lest seven manufacturers. One of those, HTC, has about 50% of the Android market, but, in real terms that means it has only about 17% of the actual market. That makes it only about the size of RIM. Other Android manufacturers, such as LG, barely have a few percent of the Android market and therefore only have a couple of percentage points of the overall market.
        Wakemewhentrollsgone
    • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

      @bstringy Apple will make sure they have more than 1 million total phones for the Verizon release - they like to release this number on Monday or Tuesday after opening weekend, they like numbers greater than 1 million, and they (and Verizon) have a good idea what the pent up demand is for a Verizon iPhone (hint: a lot). So some of that 1 million+ (easily several hundred thousand) was offered for pre-sale to existing sutomers, another portion will be offered for sale to all comers on the 9th, and the remaining portion will be sold in store at Verizon and the Apple stores (and possibly Best Buy).
      rbgaynor
    • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

      @bstringy <br><br>"Apple has decided to stay closed and take on the rest of the mobile industry so beating out a single device doesn't mean a lot."<br><br>So its no big deal in your mind then that All android phones combined have a larger market share then the iphone? After all, they just beat out a single device.
      yoshipod
    • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

      @bstringy "in THEIR most successful first day of sales in THEIR history."

      I do not see how this was at all deceptive.
      CFD220
      • I agree. It could indicate that other phones they sold

        @CFD220
        did not sell too well in the begining, and even an iPhone that sold less then expected could still be their number one seller when compared against lacluster sales of other devices.
        :|
        Tim Cook
    • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

      @bstringy What we can take away from this is that the iPhone sold more on in Pre-sales than windows phone 7 series phones sold on its launch day. I now understand why Microsoft threw out that meaningless number of licenses shipped to OEMs. Maybe Verizon will realize this and won?t even bother selling those crappy windows phones. :)
      Rick_K
      • So what, Rick. Why is that so bothersome to you?

        @Rick_K, you're spending alot of time pointing that out, why does it bother you so much?

        What do you care what numbers they through out, you have your iPhone, why isn't that enough for you?
        John Zern
      • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

        @John Zern
        If you have read my posts, I said I might be in the market for a ?smartphone? later this year. There is a very strong indication I will be buying either an Android, or an iPhone. Windows phone 7 series phones are not that attractive to me, as I find the UI ugly, and not that innovative. I own an iPod touch, so I am familiar with the iPhone UI and have used a few Android devices. So those are the frontrunners for my money, while I would rather buy a blackberry than a Windows phone 7 series phone.
        Rick_K
      • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

        @Rick_K

        Based on my experience in the AT&T store picking up my Samsung Focus I don't think WP7 is doing as badly as you want it to do. ;)

        Two of the six AT&T employees in the store were using WP7 Phones and when I asked them how WP7 sales were doing the rep helping me said very well, and the rep next to us helping another customer chimes in with an enthusiastic "Good!".
        SlithyTove
  • But ... but ... but ....

    ... the Droids rule the Verizon Air. This can't be true!!

    Or at least that is what the fanboys are saying now.
    wackoae
    • RE: Verizon halts iPhone 4 pre-orders after most successful sales day in history

      @wackoae

      Was thinking the same thing. I thought Android rise in market share would have rendered the lone iPhone insignificant? Because as we know, market share is everything, said fandroids. ;-)
      dave95.