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Will Windows Phone 7 save us from our phones?

By | September 26, 2010, 7:10am PDT

Summary: A couple of YouTube advertisements for Windows Phone 7 devices have appeared that show how focused we have become on our phone displays. WP7 comes along to present info in a quick and glanceable way so we can get on with our lives.

Time is getting closer to the release of Windows Phone 7, but we still have not heard of any solid release dates or even specific devices on US carriers. The folks over at WMPoweruser.com posted a couple of YouTube videos, embedded below, that I wanted to share with you. The advertisements are for an AT&T HTC device, but are much more focused on the message than the phone itself. As you can see in each there are people distracted by their various phones in many typical situations with the message that Windows Phone lets you “glance and go” or have a “phone that saves us from our phones”.

The message sounds like a good strategy to me as I know I personally see people WAY too focused on their smartphone display. On the one hand, this is good for me as a writer here on ZDNet about smartphones, but it also concerns me as a human being since people can be seen walking around the city focused on their phone display instead of paying attention to possible dangerous situations or just enjoying the beauty of the day. I am working with my wife and daughters to set boundaries and limits on phone use as we get too focused on the devices rather than personal conversations.

I don’t think the point of these ads is to show that Windows Phone 7 offers you less, but that you can do things a bit quicker as you have a way to triage what is really important in a speedy manner rather than having to dive down into applications for more details. I am sure people will probably be just as engaged with their Windows Phone 7 devices as with other phones, but after using a device for some time I have to say I do tend to spend less time directly interacting with it. Do you think that the message from Microsoft for Windows Phone devices is an effective one?

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Matthew Miller started using a Pilot 1000 in 1997 and has been writing news, reviews, and opinion pieces ever since.

Disclosure

Matthew Miller

Matthew is a professional naval architect by day and a mobile gadget freak at all other times. He purchases his own devices and then sells them on eBay or Craigslist to buy more. Many other devices are sent for review on a 30-day loaner basis and then returned to the carrier or manufacturer. If any are provided as “long term loaner units” this will be clearly disclosed in his reviews.

Biography

Matthew Miller

Matthew Miller started using a mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host with GigaOM's Kevin Tofel on the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned over 125 different devices running Palm, Linux, Symbian, Newton, BlackBerry, iOS, Android, webOS, Windows Mobile, and Windows Phone operating systems. His current collection includes an HTC Radar 4G, Dell Venue Pro, Apple iPad 2, HTC Flyer, Samsung Galaxy Nexus, Nokia N9, Apple iPhone 4S, MacBook Pro, and many more, along with tons of accessories and classic devices like the Apple Newton MessagePad 2100 and Sony CLIE UX50. Matthew can be found on various discussion forums under the user name of "palmsolo".
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RE: Will Windows Phone 7 save us from our phones?
jackson1984-24316069205748857739440257893812 11th Oct
I can't join nfljersey the RSS feed. Make sure you help?
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hmmm...
sportmac Updated - 26th Sep 2010
so what happens when you "triage" one of these things? you dive into the application? is this just a fancy viewer?

don't see how quicker access is going to change how people use their phones. i doubt people who are walking into poles are inclined to just have a glance and be on their way.
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@sportmac - The KILLER thing about WinPhone is that MUCH more of your most dynamic data is right there on the home page in front of you and updates live. So rather than having to continually switch between your email, twitter client, RSS reader, etc., you see updates as they arrive in the panels on your WinPhone home page.

That way you can stay abreast of the meta changes and then drill into only what you REALLY want/need to know about.
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@De-Void Yeah, the same way Windows Mobile phones have always been!
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RE: Will Windows Phone 7 save us from our phones?
Guyver21 Updated - 27th Sep 2010
@De-Void Umm. I see all that stuff on my EVO. When I get new email, Gmail, FB post, Twitter post etc...it all updates with a type of ticker on the top of the phone no matter what page you're on. home screen or otherwise. So what is Windows bringing different again? Also you said to Socratesfoot "- yeah, but what IS the message? That's why you have to go switch into the Facebook app or browse to the Facebook site" Like I said,. My EVO shows me the message in a ticker type format.
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the message is supposed to be that the phone will let you know if there is something you need to know, instead of making you do the work of checking. eg: if there is a FB update, it would show on the people hub.
i dont think the ad makes this message clear enough. they need to articulate the point that: people can accept that the technology will notify them appropriately, like a personal assistant.
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@peterpulmonary Oh, you mean like every other phone on the market....oh just a sec, my Droid is saying I have a message on Facebook.
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@Socratesfoot - yeah, but what IS the message? That's why you have to go switch into the Facebook app or browse to the Facebook site. On WinPhone you see a panel animate and show you a brief summary of the tweet/Facebook update/etc. This means that if you don't care about the update then you don't have to go and open your Facebook app.
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Sounds like a carry over from the canceled Microsoft Kin mobile phone.
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@Socratesfoot LOL!
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@peterpulmonary The only phone that you have to go checking on is the iphone. Most phones allow you live updates right on the screen you're on
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This speaks to me as an iPhone owner
NonZealot Updated - 26th Sep 2010
iPhone 4 is a good phone with a few minor issues and one big major issue: the home screen and lock screen are terrible . Neither provides anything close to the amount of information that my old Windows Mobile phone provided. It is inexcusable that it takes me a click, a swipe, and one or more taps just to see my next appointment or the email that just came in.

Apple left a huge opening for MS to drive through and it looks like MS has the truck in gear! While on the whole, iOS 4 is better than WP7.0 (only on the iPhone 4, all other iPhones are truly terrible devices), it will be far easier for MS to add copy and paste and 3rd party multi-tasking than it will be for Apple to actually make their OS useful.

If MS doesn't screw this one up, I will be happy to say bye-bye to iPhone, bye-bye to Apple, and hello to MS!
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really
sportmac 26th Sep 2010
@NonZealot putting some really big boxes that push info to you is going to be really difficult?

you're a zealot, sadly you cannot admit it. give us a break already.

btw, bolding type isn't going to all of a sudden convince us that you are what you say you are. you aren't and we know it.
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Actually he makes good points
Richard Flude 26th Sep 2010
The iPhone isn't perfect. MS does have an opportunity to produce better, as Apple has with each version.

However from the article:

"we still have not heard of any solid release dates or even specific devices"

Seems a bit premiture talking about a switch;-)
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@NonZealot I hate to say it...but I agree. My iPhone forces me to click and wait dor an app to open before I can get any information except very basic notifications. It gets old. Plus, my iPhone has become as slow as mud lately...takes about 10-15 seconds to get my calendar to open.
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I agree
jaypeg 27th Sep 2010
@NonZealot

Yes, Apple could definitely make better use of the lock screen and perhaps offer an info screen option. They should wait and see how this works out for MS and then add their own version to iPhone. I really don't think it needs to look like a Fisher Price toy though. I'm sure Apple will present such info in a much smarter looking design.
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Yes, that is the Apple pattern!
NonZealot 27th Sep 2010
@jaypeg
They should wait and see how this works out for MS and then add their own version to iPhone

Apple should be thankful that MS exists because without MS, Apple wouldn't have any ideas. Everything Apple has ever done has been a copy of an MS product.
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@NonZealot--Yeah, sure.
jaypeg 27th Sep 2010
@NonZealot

Yeah, that's obviously the way it is. :j
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@the Zealot..... "NonZealot"
eldernorm 27th Sep 2010
@NonZealot , "If MS doesn't screw this one up..." OH are you saying that MS has screwed up things up in the past???

Well, I guess that since "Apple should be thankful that MS exists because without MS, Apple wouldn't have any ideas. Everything Apple has ever done has been a copy of an MS product." , means that MS totally screws up all the time and it takes Apple to make it work, its first time.

Actually Android has a number of phones that try to run all apps all the time so they are fast, but reviewers seem to indicate that this causes the unit to run very hot and drain the battery quite quickly.

HMMMMM, maybe that is why Apple works the way it does... to make the battery last longer... Just a thought,

en.
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1. No copy/paste
2. No multi-task
3. No tethering.

FAIL.
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Yes, cyberslammer
Mister Spock 26th Sep 2010
you have failed.
It is illogical for you to post here, as your continued failures only enforce the fact that your time might be best served someplace else.
plain
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So where's he wrong, pointy ears?
ahh so 1st Oct 2010
Unless you have something else useless you have to add...
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Your FUD FU is weak cybersissy
Johnny Vegas 26th Sep 2010
1. No copy/paste
99.999% of smartphone users dont care, but it's coming for free in a couple months for the 0.001% that do. And when it does it'll be much better than ios/android lame copy/paste.
2. No multi-task 99.999% of smartphone users dont care, but it has the same multi-tasking as iphone4 now, And full multitasking is coming for free later for the 0.001% that do.
3. No tethering 99.999% of smartphone users dont care, but it's coming for free in a couple months for the 0.001% that do.

Your FUD == EPIC FAIL
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@Johnny Dumb@ss Yes, consumers CARE you idiot...but you are just a Micro$hill.

Your FUD == EPIC FAIL.
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Where do those numbers come from?
OS Reload Updated - 26th Sep 2010
@Johnny Vegas

Rounded to a precision of 3 decimal places and all, you sure seem to have done your homework to arrive at such accurate numbers.

I'm impressed!!!
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Copy/Paste may not come for years
gjafg 26th Sep 2010
@Johnny Vegas - You claim Copy/Paste will come in a couple of months.

No. Microsoft has given no time frame for when this will be fixed. Microsoft has given no roadmap for fixing any of the shortcomings, like Copy/Paste, multitasking user-installed apps or tethering. Could be months. Could be years for all we know.

Without Copy/Paste, you can't transfer selected text from one app to another. That makes it impossible to use the phone for any office functions.

Without tethering, it would be very hard for business users to get an internet connection to their laptops while on the move.
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You must have smartphone envy
wackoae 26th Sep 2010
@Johnny Vegas Anybody who actually uses ANY smartphone knows very well that C&P is a very important feature that is needed.

The fact that you are too stupid to know that shows that you are here with smartphone envy .... because you have never even use one in your life.
Anybody who actually uses ANY smartphone knows very well that C&P is a very important feature that is needed.

You need to tell that to the tens of millions of people who bought iPhones that didn't allow for native 3rd party applications or multi-tasking and had even less support for copy and paste than WP7 will have on release day. And remember folks, iPhone was released and succeeded against the existing smartphones, all of which did have copy and paste, 3rd party multi-tasking, and 3rd party native applications.

So no wackoe, you are wrong, a smartphone does not need copy and paste to succeed. Just ask Apple.
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I find your rebuttal interesting
Pete "athynz" Athens 26th Sep 2010
@Johnny Vegas considering the exact same things cyberslammer said were the exact same things said about the iphone until the introduction of iOS 3 - and even then the Apple Haters come down on the whole blown out of proportion issues such as the "antennagate" thing... but now it's all okay that a device is missing these things because now it's Microsoft leaving these things out

As NZ puts it (aptly in this context) Cue the Double Standards.
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athynz: Not quite
NonZealot 26th Sep 2010
but now it's all okay that a device is missing these things because now it's Microsoft leaving these things out

Nope, no double standards because I chastised both iPhone 1-3 and WP7 for missing the same features. However, and here is the single standard, I never once said that iPhone would fail because of it. I said iPhone sucked because of it, just like WP7 sucks because of it, but I never once said it would fail.

So the double standard is where the Apple zealots say that WP7 will fail because it is missing these features without realizing that their beloved iPhone, as sucky as it was, didn't fail even though it is missing those features.

In other words, iPhone proved that lacking basic functionality that exists in other phones is no guarantee of failure. WP7, as sucky as it might be, isn't guaranteed to fail just because it is missing C&P and 3rd party multi-tasking. After all, iPhone didn't.
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You are one of the only ones who
Pete "athynz" Athens 27th Sep 2010
@Non Zealot - would not accept that from either company... The die hard M$ Shills are the ones I was directing my post to... so in your case the double standards do not apply but for them they are in full force.
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@Market Analyst - be careful what you wish for.

See Ed Bott's recent post on why he returned his Droid: Battery life sucked because Verizon's 'droid build runs 20+ apps in the background even when you don't want/use them. Those apps eat cycles and memory even while dormant which impacts battery life.

Oh, and regarding cut & paste - yes, it is coming in an update shortly after the phones go on the market. The code is written, tested and ready to ship - it'll be a good test and demo of Microsoft's abillity to update phones - something carriers have never allowed them to do until now.

Tethering? Last time I saw numbers from AT&T (about 2 months ago), something like 0.4% or 0.5% of all smartphone handset owners tether more than once a month.

Fact is that most coffee shops, restaurants, hotels, etc., offer free WiFi where most business people hang out when not driving. FAR cheaper than tethering, far faster than tethering, far more reliable than tethering!
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missing functions???
eldernorm 27th Sep 2010
@Johnny Vegas ,

I seem to remember when the iPhone was missing those 3 things and many bloggers stated how it failed cause they were missing. HMMMM?????

So, only Apple hardware fails if it does not have EVERYTHING in the world, but other units like MS and Android can lack these items and its a .... "who cares"... thing.

Hmmmmm, sounds like fanboy stuff to me.

Just a thought,
en
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I agree WM7 doesn't need copy and paste or 3rd party app multitasking to succeed. Now that I have them on my iPhone, I don't find myself needing them that much. The integration between apps takes care of most of what I would have used copy/paste for, and most apps already pick up where they leave off as it is. I realize that's not multitasking at all, but it's what the majority of apps need to satisfy their users.

No, WM7 will fail because it won't be compelling enough to make iPhone and Android users jump ship, and there aren't enough MS fanboys left to give it the push it needs. The informative "home screen" is good, but not enough.
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RE: Will Windows Phone 7 save us from our phones?
illegaloperation 26th Sep 2010
@cyberslammer
Do you thing most consumer care?

I just spot a troll.
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Nah, that's the mirror's fault
OS Reload Updated - 26th Sep 2010
@day2die

Stop staring into it and you'll no longer spot that troll, I promise.
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RE: Will Windows Phone 7 save us from our phones?
Pete "athynz" Athens 26th Sep 2010
@day2die HUH?

From what I'm getting out of your post is you think most consumers would not care and that you think you just spotted a troll... at least that is what I think you mean - I'm not quite sure.
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@cyberslammer,
It's true that those three features will not be available at the WP7 release. But still it does many things iOS doesn't do after four major releases,
1. Lack of information when the screen is locked.
Why do I need to unlock my phone to see if I received an email or what my next appointment is?
2. Email management
Can I sort my email for unread or flagged messages? Can I flag my important emails?
3. Office/Sharepoint support
If I want Office and Sharepoint support I need to apps. Can I share information between those two apps? With WP7 the integration between Office and Sharepoint is excellent for a mobile device .
My point is that there is no perfect mobile platform. And although MS left many important features out, they added important features that other platforms don't have. The future of mobile platforms is going to be very interesting and I'm not seeing any of the the 4 big ones having a big advantage in market share over the others.
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RE: Will Windows Phone 7 save us from our phones?
Pete "athynz" Athens 26th Sep 2010
@dvm No, there is no perfect mobile OR desktop platform... but the lack of features that were mentioned were the exact same features that iPhone and Apple haters kept on harping over iOS missing but suddenly it's okay for WP7 to miss those same features upon launch of their new device...
@athynz,
"ut the lack of features that were mentioned were the exact same features that iPhone and Apple haters kept on harping over iOS missing but suddenly it's okay for WP7 to miss those same features upon launch of their new device..."
Missing features are not a good thing. Still WP7 has many features iOS don't have after 4 major releases. MS has done a very good job, at least from the videos I have seen.
But the same applies to iOS, has many features WP7 don't have. Again, there is no perfect mobile platform.
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RE: Will Windows Phone 7 save us from our phones?
techiegz@... Updated - 27th Sep 2010
@cyberslammer Seriously? MS has promised copy & paste with updates and it is stupid to continue to ask for multitasking. I guess everyday Joes who know nothing about technology are the ones who keep doing so. As an IT professional, I don't want full multitasking on my mobile device, ask Android users and they will tell you why. They will tell you why they also have "Task Killer" to help them kill apps after their mobile devices become unstable/unresponsive because there are too many backgrounds apps running, and their phone suddenly reboots and battery life gets eaten up fast. This happens even on computers, so why would I want that on my mobile device? Mobile devices have much limited resources to dedicate to background apps that I don't need. And by the way, Android is going down the path Windows mobile did and may seem to be gaining grounds at the moment but is slowly killing itself especially with fragmentaton, where the apps will function on some android devices but not others due to too many hardware variations without control that makes developers suffer and test for each of these varying devices. Apple has only one kind of device while MS will only have two kinds of device hardware to test for even though they are from multiple OEMs but Apple stands no chance anyway, thei iOS is already dying.
Tethering has been killed by greedy wireless carriers themselves who want to charge up to $40/month to share my 3G that I already pay up to $30/month for with my laptop, this is not the voice plan that I already pay up to $69.99/month for unlimited talk. WP7 is that sleeping giant that is awakening from its slumber to ake over the mobile space. Stop this noise.
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RE: Will Windows Phone 7 save us from our phones?
kirovs@... Updated - 27th Sep 2010
@techiegz@...
I am Android user and never in >6 months observed reboot. I have seen 1-2 sec delay couple of times and have never EVER used Task killer. For these >6 mo I have rebooted my phone 4 times (5- once I let the battery die).
I use my phone for everything you can imagine (GPS, web, mail, record video, etc). And unlike Win 6.5 device (which unfortunately I had), my phone calls are answered immediately, not after 5-10 sec delay.
I would say it is FUD you are trying to spread.
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iPhone Lock Screen
cyberslammer 26th Sep 2010
I do agree something has to be done about this...why no option for displaying information such as emails, texts, weather, news, etc. was ever developed is beyond me.

Maybe iOS 4.2 will address this.
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RE: Will Windows Phone 7 save us from our phones?
Pete "athynz" Athens 27th Sep 2010
@cyberslammer I'm almost wondering if it was done as a security issue - why show the word that I'm going to be at X at 12p on Sat or that I got 2 calls from Jenny @ 867-5309 a few minutes ago... But I feel that it should at least be an option to show that sort of info on the lockscreen - That is one of the few things I think WM got right.
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interesting concept
banned from zdnet Updated - 26th Sep 2010
i think the concept of the ad is interesting. it surely speaks of one of the bigger strength of wp7 which is "live" notifications. it has some flaws though as you can see in the first ad. your "live" information are not available all at one glance as the ad tries to imply, you have to scroll down (even multiple times) to get what you need. so, in a real world use case this system is clearly better than the iphone or blackberry but not THAT much better because you can't fit all of your information in the first tiles that are visible without scrolling.

so i think must people will shrug the message off, not much of an enhancement. worse, because you can for instance only see which people are live or doing something in your people's tile but you can't see what they are doing, you will probably be even more absorbed with your phone by digging deeper and finding out every time something changes in the tile. it could be that this "curiosity paradigm" the tile system also represents, make you an even worse smartphone owner than the people the ad tries to make fun of.
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RE: Will Windows Phone 7 save us from our phones?
illegaloperation 26th Sep 2010
@banned from zdnet
Well, I would obviously move the tiles that I care about to the top so I can glance at it.
integration that completely blow away iphone/android. They should also show the other things besides the start screen that those have no match for...
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@Johnny Dumb@ss The only integration will be how to integrate it into the bargain bins with the Kin after the holiday season.

You == EPIC FAIL
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And I'll be there to pick one on the cheap
OS Reload Updated - 26th Sep 2010
@cyberslammer

I'm sure they will make real nice paperweights.

P.S. Someone just told me they will probably be excellent to throw onto the stage on bad concert acts. I guess I'll be picking a bunch of WP7 phones on the cheap after the holiday season.
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RE: Will Windows Phone 7 save us from our phones?
illegaloperation 26th Sep 2010
@cyberslammer
Maybe you should change your name to cybertroll.
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Wow dude
Cylon Centurion 26th Sep 2010
@cyberslammer

Why are you so angry toward WP7? You need help.
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RE: Will Windows Phone 7 save us from our phones?
jackson1984-24316069205748857739440257893812 11th Oct
I can't join nfljersey the RSS feed. Make sure you help?

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