Will Windows Phone 7 save us from our phones?

Will Windows Phone 7 save us from our phones?

Summary: A couple of YouTube advertisements for Windows Phone 7 devices have appeared that show how focused we have become on our phone displays. WP7 comes along to present info in a quick and glanceable way so we can get on with our lives.

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Time is getting closer to the release of Windows Phone 7, but we still have not heard of any solid release dates or even specific devices on US carriers. The folks over at WMPoweruser.com posted a couple of YouTube videos, embedded below, that I wanted to share with you. The advertisements are for an AT&T HTC device, but are much more focused on the message than the phone itself. As you can see in each there are people distracted by their various phones in many typical situations with the message that Windows Phone lets you "glance and go" or have a "phone that saves us from our phones".

The message sounds like a good strategy to me as I know I personally see people WAY too focused on their smartphone display. On the one hand, this is good for me as a writer here on ZDNet about smartphones, but it also concerns me as a human being since people can be seen walking around the city focused on their phone display instead of paying attention to possible dangerous situations or just enjoying the beauty of the day. I am working with my wife and daughters to set boundaries and limits on phone use as we get too focused on the devices rather than personal conversations.

I don't think the point of these ads is to show that Windows Phone 7 offers you less, but that you can do things a bit quicker as you have a way to triage what is really important in a speedy manner rather than having to dive down into applications for more details. I am sure people will probably be just as engaged with their Windows Phone 7 devices as with other phones, but after using a device for some time I have to say I do tend to spend less time directly interacting with it. Do you think that the message from Microsoft for Windows Phone devices is an effective one?

Topics: Software, Microsoft, Mobility, Operating Systems, Telcos, Windows

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86 comments
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  • hmmm...

    so what happens when you "triage" one of these things? you dive into the application? is this just a fancy viewer?<br><br>don't see how quicker access is going to change how people use their phones. i doubt people who are walking into poles are inclined to just have a glance and be on their way.
    sportmac
    • RE: Will Windows Phone 7 save us from our phones?

      @sportmac - The KILLER thing about WinPhone is that MUCH more of your most dynamic data is right there on the home page in front of you and updates live. So rather than having to continually switch between your email, twitter client, RSS reader, etc., you see updates as they arrive in the panels on your WinPhone home page.

      That way you can stay abreast of the meta changes and then drill into only what you REALLY want/need to know about.
      De-Void
      • RE: Will Windows Phone 7 save us from our phones?

        @De-Void Yeah, the same way Windows Mobile phones have always been!
        tech_ed@...
      • RE: Will Windows Phone 7 save us from our phones?

        @De-Void Umm. I see all that stuff on my EVO. When I get new email, Gmail, FB post, Twitter post etc...it all updates with a type of ticker on the top of the phone no matter what page you're on. home screen or otherwise. So what is Windows bringing different again? Also you said to Socratesfoot "- yeah, but what IS the message? That's why you have to go switch into the Facebook app or browse to the Facebook site" Like I said,. My EVO shows me the message in a ticker type format.
        Guyver21
  • RE: Will Windows Phone 7 save us from our phones?

    the message is supposed to be that the phone will let you know if there is something you need to know, instead of making you do the work of checking. eg: if there is a FB update, it would show on the people hub.
    i dont think the ad makes this message clear enough. they need to articulate the point that: people can accept that the technology will notify them appropriately, like a personal assistant.
    peterpulmonary
    • RE: Will Windows Phone 7 save us from our phones?

      @peterpulmonary Oh, you mean like every other phone on the market....oh just a sec, my Droid is saying I have a message on Facebook.
      Socratesfoot
      • RE: Will Windows Phone 7 save us from our phones?

        @Socratesfoot - yeah, but what IS the message? That's why you have to go switch into the Facebook app or browse to the Facebook site. On WinPhone you see a panel animate and show you a brief summary of the tweet/Facebook update/etc. This means that if you don't care about the update then you don't have to go and open your Facebook app.
        De-Void
      • RE: Will Windows Phone 7 save us from our phones?

        Sounds like a carry over from the canceled Microsoft Kin mobile phone.
        krustykanuck
      • RE: Will Windows Phone 7 save us from our phones?

        @Socratesfoot LOL!
        Guyver21
    • RE: Will Windows Phone 7 save us from our phones?

      @peterpulmonary The only phone that you have to go checking on is the iphone. Most phones allow you live updates right on the screen you're on
      Guyver21
  • This speaks to me as an iPhone owner

    iPhone 4 is a good phone with a few minor issues and one big major issue: the home screen and lock screen are <b>terrible</b>. Neither provides anything <b>close</b> to the amount of information that my old Windows Mobile phone provided. It is inexcusable that it takes me a click, a swipe, and one or more taps just to see my next appointment or the email that just came in.<br><br>Apple left a <b>huge</b> opening for MS to drive through and it looks like MS has the truck in gear! While on the whole, iOS 4 is better than WP7.0 (only on the iPhone 4, all other iPhones are truly <b>terrible</b> devices), it will be <b>far</b> easier for MS to add copy and paste and 3rd party multi-tasking than it will be for Apple to actually make their OS useful.

    If MS doesn't screw this one up, I will be happy to say bye-bye to iPhone, bye-bye to Apple, and hello to MS!
    NonZealot
    • really

      @NonZealot putting some really big boxes that push info to you is going to be really difficult?

      you're a zealot, sadly you cannot admit it. give us a break already.

      btw, bolding type isn't going to all of a sudden convince us that you are what you say you are. you aren't and we know it.
      sportmac
      • Actually he makes good points

        The iPhone isn't perfect. MS does have an opportunity to produce better, as Apple has with each version.

        However from the article:

        "we still have not heard of any solid release dates or even specific devices"

        Seems a bit premiture talking about a switch;-)
        Richard Flude
    • RE: Will Windows Phone 7 save us from our phones?

      @NonZealot I hate to say it...but I agree. My iPhone forces me to click and wait dor an app to open before I can get any information except very basic notifications. It gets old. Plus, my iPhone has become as slow as mud lately...takes about 10-15 seconds to get my calendar to open.
      marksashton
    • I agree

      @NonZealot

      Yes, Apple could definitely make better use of the lock screen and perhaps offer an info screen option. They should wait and see how this works out for MS and then add their own version to iPhone. I really don't think it needs to look like a Fisher Price toy though. I'm sure Apple will present such info in a much smarter looking design.
      jaypeg
      • Yes, that is the Apple pattern!

        @jaypeg
        [i]They should wait and see how this works out for MS and then add their own version to iPhone[/i]

        Apple should be thankful that MS exists because without MS, Apple wouldn't have any ideas. Everything Apple has ever done has been a copy of an MS product.
        NonZealot
      • @NonZealot--Yeah, sure.

        @NonZealot

        Yeah, that's obviously the way it is. :j
        jaypeg
    • @the Zealot..... "NonZealot"

      @NonZealot , "If MS doesn't screw this one up..." OH are you saying that MS has screwed up things up in the past???

      Well, I guess that since "Apple should be thankful that MS exists because without MS, Apple wouldn't have any ideas. Everything Apple has ever done has been a copy of an MS product." , means that MS totally screws up all the time and it takes Apple to make it work, its first time.

      Actually Android has a number of phones that try to run all apps all the time so they are fast, but reviewers seem to indicate that this causes the unit to run very hot and drain the battery quite quickly.

      HMMMMM, maybe that is why Apple works the way it does... to make the battery last longer... Just a thought,

      en.
      eldernorm
  • RE: Will Windows Phone 7 save us from our phones?

    1. No copy/paste
    2. No multi-task
    3. No tethering.

    FAIL.
    cyberslammer
    • Yes, cyberslammer

      you have failed.
      It is illogical for you to post here, as your continued failures only enforce the fact that your time might be best served someplace else.
      :|
      Tim Cook