Windows Phone 7 after two months; impressive sales and Marketplace apps

Windows Phone 7 after two months; impressive sales and Marketplace apps

Summary: Microsoft revealed some sales figures today, but you should also look at the significant growth in the Marketplace to see that Windows Phone 7 shows some real promise in the smartphone market.


While I was on my flight to Alaska, Mary Jo beat me to the punch with the news that more than 1.5 million Windows Phone 7 devices have been sold by the manufacturers since the launch in late October (Europe) and early November (U.S.). While these numbers do not show the total bought by consumers, it still is pretty impressive and much more than what some have predicted. Device sales isn't the whole story with Windows Phone 7 though as we also see a huge growth in applications with over 4,000 apps now available in the Windows Phone Marketplace.

Device sales

I think it is pretty impressive that over 1.5 million phones have been sold by manufacturers given that there are two carriers with only four phones that were available at launch in the US and five more phones on multiple carriers outside the US. I would be interested in seeing the breakdown between the US and non-US figures as well. In the US, we have three phones on AT&T and AT&T is the carrier that is focused on iPhone sales. It must take some major advertising and education for people to go into a store and buy a Windows Phone 7 device instead of an iPhone 4. I have seen a ton of LG WP7 commercials on TV so maybe good advertising is working.

T-Mobile only has a single device, the HTC HD7 (see my hands-on look), available in stores and with nearly the same form factor as the failed HTC HD2 Windows Mobile 6.5 device it seems like people are pretty hesitant to try this device out. Dell has had some major issues with the Venue Pro and it is just this week arriving in people's hands after some ordering snafus. You can check out the and reviews to see this may actually be one of the best Windows Phone 7 devices and people haven't even had a chance to use it much yet.

We know there will be Sprint and Verizon Windows Phone 7 devices launching in early 2011 and hopefully we see more cool devices announced at CES in a couple of weeks.

Windows Phone Marketplace

As you can see on the Bing visual search page there is something like 3,000 apps for the US market with a reported 4,000+ available worldwide. The iPhone had 0 apps for a year before Apple decided to roll out support for 3rd party applications. The App Store opened on 11 July 2008 with 500 apps. After two months there were 3,000 apps, which is just about where we are with Windows Phone 7 at the moment. Apple hit the 15,000 app mark at six months.

The Android Market launched with the release of Android devices in late 2008 and after a couple of months there were 800 free apps. It wasn't until 17 February 2009 that priced apps were available. Data I found showed that there were 2,300 total apps in the Android Market after six months. Here we are at nearly two months with Windows Phone 7 and we are already at the 4,000 apps level with many of these much higher quality than what we saw in the early Android Market. Games on Windows Phone 7 are all still much better than what we have for Android and games are the hottest selling application category.

So, in regards to the number of apps, Windows Phone 7 is showing they are very competitive to Apple and Google so far. There are also a reported 18,000 developers working on apps for Windows Phone Marketplace.

Thoughts on Windows Phone 7

I have been showing off my HTC HD7 to a lot of folks and I haven't met a single one that was not impressed with the responsiveness and fluid user interface. I have a few people at work who are waiting for CDMA versions to launch and I haven't heard of too many people giving up on Windows Phone 7 once they try it. My T-Mobile SIM flip flops between the HD7 and Nokia N8, with most of its time spent in the HD7. It is not perfect and there is definitely room for improvement, but the top notch email experience, full Exchange support, enjoyable gaming, and fun user interface keep me using it as my daily device.

I think we can all acknowledge that Windows Phone 7 is no KIN.

Topics: Mobility, Apps, Microsoft, Operating Systems, Software, Windows

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  • Sounds like a good start

    Especially in light of the lack of Verizon availability. With the reported release of two significant updates in the next 60 days, Verizon support, and probably at least 5,000 apps in place in the same time-frame, WP7 appears to be off to a good start.
    • It's a disastrous sales figure

      First, this number is for devices shipped to warehouses, not bought by consumers. It can easily be inflated by Microsoft.

      Second, with such a high profile launch, you'd expect many million units.

      Third, Microsoft bought 90,000 units for employees. Dell bought 30,000. These were purchased via retail outlets.

      Fourth, in the United States, Windows Phone 7 handsets are sold with 2-for-1 give aways. Giving away free handsets will certainly raise the sales numbers, but doesn't indicate true demand (or lack of).

      By any measure, Windows Phone 7 has been a disaster.
      • its 35714 daily sales not even activations

        This is less than 10% of Googles daily activations.

        Windows numbers are surprisingly low. Software wise, 4000 apps in 6 weeks considering how easy it is to program in C# is so low that its not worth the time.

        MS should decide to pull the phone out now, before they loose more money in it. So far MS has been striking out in almost every en devour it has set out. They need a change in leadership soon before they sink altogether.
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

        No matter how sucessful WP7 will ever be, you will always give an excuse of why it fails in you mind.
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

        @gyepera Biased much?

        WP7 is a brand new platform--one that has been performing about as well as can be expected entering a crowded marketplace dominated by iOS and Android devices.

        Reviews are largely positive, most WP7 users seem to be pleased with their experience, and the app marketplace is growing by leaps and bounds (it hit 4,000 around December 14th, and is on track to hit 5,000 by the end of the month).

        This was NOT a high-profile launch, except within the technology community; most of my non-tech friends/associates still don't know what WP7 is, but they all know what iPhones are. Ballmer is no Jobs.

        Nevertheless, WP7 appears to have legs. It's holding its own, and any objective look at it will reveal that it's likely to grow in popularity.
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps


        Thats because you belong to the I-Naive club, and do not realize what else exists beyond apple products. The time will come when all of that changes though...
      • Wow!


        Where did you pull that from?
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

        @gyepera <br>I love it when anti windows fanboys show so much fear that they need to convince others to follow them. Steve would be proud.

        Its no surprise that the app market for phone 7 would be quick to produce quality apps. The .net community is a large group of very skilled developers. This is windows phone 7's biggest advantage over everybody else, the human factor. After tinkering with garbage like objective C (a great programming language if it was 1985...what I have to declare my variable again..but I just did *sign*, whadda ya mean you can't garbage collect), I don't see how programmers will want to develop on something other than more modern stuff like .net and java.
  • Dell is shipping with only 256MB of RAM

    The Venue Pro only has 256MB of RAM. unlike what Dell is advertising (512MB). I ordered two and verified this to be true. Will be returning them tomorrow... If you own a Venue downlaod the phone info app and check for yourself.
    • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

      Where did you find that Dell Venue Pro has 256MB RAM?
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

        I'm a developer and you can check it thru code. But you can also download the 'Device Info' application from the marketplace and check the DeviceTotalMemory.
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

        The Venue Prop reports 225MB of RAM, the focus reports 475MB of RAM.
  • Matt, I believe those are units moved into the OEM channel, not consumer.

    Dietrich T. Schmitz, ~ Your Linux Advocate
    • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

      @Dietrich T. Schmitz, Your Linux Advocate

      If you read, he stated that: "While these numbers do not show the total bought by consumers"
    • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

      @Dietrich T. Schmitz, Your Linux Advocate
      Do you have anything better to say?
      • Like it or not it is a KEY point....

        Does not matter how many are sold to outlets and such what matters is how many are sold to customers and are in customers hands. It's just that simple.

        Pagan jim
        James Quinn
    • Spot on, reports from retailers is not positive for MS

      The figure only reflects MS's sales expectations post release and in the holiday season.<br><br>They have the retail figures, we should be outraged (but sadly no longer surprised) news outlets aren't punishing them for this attempted spin.

      Even with the spin, a little perspective:
      "Google claims it?s activating 300,000 Android phones a day, and Apple claims 270,000 iPhones are activated each day."

      The MS tragedy is becoming comical;-)
      Richard Flude
      • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

        @Richard Flude

        Microsoft doesn't make phones. They might have the figures, but for sure only the manufacturers have them.

        Why would I dump my phone before my 2 year contract is up? It does fine and maybe my next phone will be a xxx, but not until my contract expires.
      • One major problem for MS

        @Richard Flude

        A friend of mine went into the local ATT store. She was set on buying the Focus. She'd read the reviews and really liked the e-mail integration from her old WinMo 6.5 phone. She also likes the fact that SharePoint works very well with it.

        Once she got to the ATT store she was met with a salesperson who was obviously an iPhone fan. He was doing everything he could to talk her into an iPhone instead for some reason. She held firm and went with the Focus but she had to be barraged by Apple marketing hype.

        Android took off when Verizon decided to champion their cause. They built one hell of a market around the Droid brand and it's a huge reason why android is doing so well, even on other carriers. I've heard people refer to the Captivate, a device sold on ATT, call it a Droid Captivate, even though Droid isn't the OS and is trademarked by Verizon.

        The iPhone and Android devices each had a carrier championing them, attempting to push them down the throat of each and every customer. That hasn't changed. WP7 doesn't have that. Even when it launches on Sprint and Verizon unless one of those carriers put some serious push into selling the phone it will be hard for it take off.
    • RE: Windows Phone 7 after two months; impressive sales and Marketplace apps

      @Dietrich T. Schmitz, Your Linux Advocate Indeed--but presumably resellers aren't stocking up on large volumes of phones that they don't think they'll be able to sell.