Given that data centres consume relatively large amounts of power they sometimes attract hostility from some quarters, particularly environmentalists. Specifically, I’m thinking of the Greenpeace report, How Dirty is Your Data that seeks to highlight the need for greater transparency from global IT operators.
I'm blogging about how I see the cloud phenomenon progressing, and looking to engage in discussion with others in the industry.
Alan Priestley Cloud Builders
<p>I'm a multi-year Intel veteran, and currently hold the role of Strategic Marketing Director within EMEA. </p> <p></p> <p></p> <p>My time with Intel began with a role supporting all the PC design accounts in the UK - back in the days when the i286 was the latest and greatest processor on the Intel roadmap. Since then, I've moved through various technical and product marketing roles, including being responsible for launching the Xeon processor product line in EMEA and managing the Itanium program office. </p> <p></p> <p></p> <p>At present, I'm responsible for Intel's high-end server business and Cloud Marketing strategy in EMEA. This puts me at the hub of major developments in both server technology, and the cloud ecosystem it's powering. I'm now very involved with the Intel Cloud Builders programme. </p>
Every year there are a number of high-profile IT events which capture the imagination. I tend to think that along with CES and Cebit, the Intel Developer Forum (IDF) is one of them.
I’m beginning to think that the cloud computing discussion is, for most people, more about ‘when and what’ conversations than ‘will it happen’. But let’s not underestimate that ‘when to do it’ and ‘what will it be’ are two of the most challenging questions in the widespread establishment of cloud computing.
Many people have become fixated with issues of security in the cloud. For some it seems to be the first and last thing they think of when exploring the concept.
Decision making in business is often a slow, sometimes laborious process. Working in IT, the decision being made is just the start.
It’s only within the last half decade that the design, construction and operation of data centres has became a widely-understood discipline. Many would argue that operational efficiency, metrics and accreditation, while gaining an increasing profile, still have ground to cover.
Every day, it seems, I open the paper and there’s a big splash about a security breach. If you’ve ever bought anything online, played a games console, or used an online bank, your data is under attack.
Last year, when Intel announced its intent to buy software security vendor McAfee for $7.68 billion in hard cash quite a few eyebrows were raised – very high.
It's hard to avoid reading about cloud, whether you are travelling through an airport, surfing web news services or watching the TV. Everyone in the IT industry has something to say on the topic.