Alan Priestley

I'm a multi-year Intel veteran, and currently hold the role of Strategic Marketing Director within EMEA. My time with Intel began with a role supporting all the PC design accounts in the UK - back in the days when the i286 was the latest and greatest processor on the Intel roadmap. Since then, I've moved through various technical and product marketing roles, including being responsible for launching the Xeon processor product line in EMEA and managing the Itanium program office. At present, I'm responsible for Intel's high-end server business and Cloud Marketing strategy in EMEA. This puts me at the hub of major developments in both server technology, and the cloud ecosystem it's powering. I'm now very involved with the Intel Cloud Builders programme.

Latest Posts

Disaster recovery in the cloud

Given that cloud technologies are more or less part of the established IT landscape today, it doesn’t take a huge leap to consider disaster recovery in the cloud.On paper, disaster recovery in the cloud is a viable and sensible model.

December 21, 2011 by Alan Priestley


One year on

The Open Data Center Alliance (ODCA) was formed in 2010. It had several objectives: identify customer requirements for cloud adoption; define usage models; influence industry innovation: and collaborate with industry standards organisations.

December 19, 2011 by Alan Priestley


Communal Clouds

Community clouds are shared infrastructures used by several organisations that have the same concerns such as mission, security, policy and compliance requirements. They’re a relatively new concept and can be very useful for organisations that have a shared set of objectives, whether it’s companies in an industry or departments within a government organisation.

December 14, 2011 by Alan Priestley

2 Comments 1 Vote

The Client Aware Cloud

Rewind a few years and ‘mobility’ was the word that represented the exciting new direction for enterprise computing. The vision was that mobile devices would help enterprises spread their wings, cut their costs and thrust forward into a realm of new opportunity.

November 28, 2011 by Alan Priestley


Turning up the heat to cool down

In my last blog post I touched on the need to create energy-efficient data centres to ensure cloud computing lives up to its true potential. This time around I’d like to focus on a specific method for improving efficiency through high temperature ambient (HTA) data centres.

November 15, 2011 by Alan Priestley

1 Comment

Answering the critics – energy efficient clouds

Given that data centres consume relatively large amounts of power they sometimes attract hostility from some quarters, particularly environmentalists. Specifically, I’m thinking of the Greenpeace report, How Dirty is Your Data that seeks to highlight the need for greater transparency from global IT operators.

October 24, 2011 by Alan Priestley

1 Comment

All change?

Every year there are a number of high-profile IT events which capture the imagination. I tend to think that along with CES and Cebit, the Intel Developer Forum (IDF) is one of them.

October 4, 2011 by Alan Priestley


Be Smart with Your Cloud Portfolio

I’m beginning to think that the cloud computing discussion is, for most people, more about ‘when and what’ conversations than ‘will it happen’. But let’s not underestimate that ‘when to do it’ and ‘what will it be’ are two of the most challenging questions in the widespread establishment of cloud computing.

September 12, 2011 by Alan Priestley


Understanding the laws of the land

Many people have become fixated with issues of security in the cloud. For some it seems to be the first and last thing they think of when exploring the concept.

August 25, 2011 by Alan Priestley