Oliver Marks

Oliver Marks leads the Global Digital Enterprise Team at HP, having previously provided seasoned independent consulting guidance to companies on effective planning of business strategy, tactics, technology decisions, roll out and enduring use models that make best use of modern collaborative and social networking tools to achieve their business goals. These are Oliver's views and not those of his employer HP.

Latest Posts

Lonely, Scared & Bitter

Seth Godin, author of Purple Cow and other insightful books, is also a prolific blogger who is well worth reading. He has posted the fascinating graphic above, attributed to Jessica Hagy - no accompanying text except the title 'Lonely, scared & Bitter' and the chart.

January 24, 2009 by


An Obama Administration and Sony Comparison

There are fascinating parallels with the vision and pragmatic realities of rolling out effective corporate collaboration initiatives and the new US leadership's arrival at the White House this week.The White House has a substantial culture and bureaucracy peculiar to it regardless of its current inhabitants, much as leadership in the corporate C suite changes but the underlying infrastructure and culture has greater longevity and legacy quirkiness.

January 23, 2009 by

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Who Runs Government?

Following on from my post yesterday about the incoming Obama administration's challenges in maintaining momentum in the face of legal restraints and obligations, here's an intriguing big media use of collaborative publishing.To some extent the transparency announced by the new administration will be influenced by external sources: the Washington Post today launches WhoRunsGov.

January 21, 2009 by


Online Diplomacy: the Famous Fedex Twitter/Email Exchange

You may have seen the drama this week around a social media ad agency representative whose negative Twitter message about Memphis, Tennessee was read and responded to by one of his client FedEx's employees.James Andrews, '@keyinfluencer' on Twitter, was flying into Fedex global headquarters in Memphis to present on digital media to the worldwide communications group at FedEx (150+) people on behalf of his employer ad agency Ketchum.

January 17, 2009 by


Trust: the Satyam Partnering Disaster

The images above, taken from Satyam's website, are now worthy of the fail blog.The shock waves rippling through the markets following Satyam's chairman and co-founder Ramalinga Raju's admissions of accounting fraud are world news, being dubbed 'India's Enron'.

January 8, 2009 by