Google Trusted Stores scheme aims to reassure nervous shoppers
Google has pushed to make online shopping less risky by introducing a badge scheme called Google Trusted Stores, which is free to use for both consumers and retailers.Available in the US only for now, Google Trusted Stores is intended to increase shoppers' confidence, as stores have to offer a "great overall experience" to get the badge, Google Shopping group product manager Tom Fallows wrote in a blog post on Thursday.