I am Linux (and so can you!)

I am Linux (and so can you!)

Summary: If you watch TV, you're likely to see tons of Windows ads and Apple's "I'm a Mac" ads, but where are the Linux ads? There have been a few TV ad campaigns featuring Linux (thanks IBM!

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If you watch TV, you're likely to see tons of Windows ads and Apple's "I'm a Mac" ads, but where are the Linux ads? There have been a few TV ad campaigns featuring Linux (thanks IBM!) but overall, Linux is absent from the airwaves. The Linux Foundation wants to do something about that.

Specifically, the Linux Foundation is sponsoring a "We're Linux" video contest to drum up videos from Linux users about what Linux means to them. The grand prize is a trip to Tokyo for the Japan Linux Symposium in October 2009.

Originally the contest was called "I'm Linux" but was changed after feedback suggesting that "we" would be more appropriate for a community driven effort.

Can grassroots compete with big money? Well, the Linux community can certainly do better than Microsoft's Seinfeld ads. But that's setting the bar a bit low. Given the scope and breadth of the Linux community, I don't doubt that some of the entries are going to be staggeringly good. (I really hope so, as I'm one of the contest judges...)

Certainly, they have to be good to compete with the big money in terms of distribution. As the Linux Foundation pointed out on its videos page, they don't have the budget to carpet bomb the airwaves with ads.

To work on advertising Linux, the community will have to be creative and clever. To get people to spread the videos beyond the immediate ranks of Linux users, the videos are going to have to be worth people's time. Either humorous, or really interesting in some way.

This would be a great project for film school students and budding marketeers. Success might not only net a free trip to Tokyo, but also wide-scale exposure.

The winning video will be announced in April at the Collaboration Summit in San Francisco.

Topics: Operating Systems, Linux, Open Source, Software

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217 comments
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  • No worms

    I can say the worm is not hammering it!
    Christian_<><
    • Open source = open security holes

      Open source = open security holes

      We will not see that happen right now because of it's market share and with the release of Windows 7, it's market share's gonna go down to where it belonged. Got it frustrated LinSux troll?
      shellcodes_coder
      • Oh really?

        Exactly how does one manage to exploit a hole that anyone can see for any appreciable amount of time?
        storm14k
      • If...

        Windows 7 is not a success yet. Don't count your chickens...
        SimonUK
      • security holes

        Imagine having a boat on the ocean. Now, your boat has some holes in it (this is every OS).

        In the first scenario, there is one person patching all the holes as fast as he can, but everytime he patches one hole, he misses another. He patches as fast as he can, but he just can't keep up, there is always water seeping through.

        In the second scenario, there are millions of people patching the holes as fast as they can, but everytime they patch a hole (which happens much faster) they miss another one. The difference here is that, because of the number of people finding holes, those holes missed by the first set of eyes are caught by the second or third or fourth and on up.

        The first scenario is Windows. The security holes can't be plugged fast enough to keep up with those who exploit them.

        The second scenario is Linux. In order to exploit a security hole, there would need to be one created. But then there's that little problem, there are millions of eyes checking for security holes and patching them all the time. It's not impossible to exploit Linux security, it's just extremely difficult.
        tmsbrdrs
        • Your analogy is exactlty backward.

          NM
          Crestview
          • No, looks like it's you that's backward.

            It's a perfectly sound analogy to me.
            GOTBO
        • wow!

          yep, you said it. that is exactly why microsoft should release the source code of the kernel to beta testers or something so they could actually plug all of the holes in their system.... but it looks like windows 7 will be more secure than any other M$ product to date. i would try to enter, but i haven't got the time to do it... or the experience.
          crabbypup
      • Funny, the US Government ...

        ... is looking to OpenSource [i]because[/i] of added security: http://news.bbc.co.uk/2/hi/technology/7841486.stm

        Somehow I doubt the Linux market share will go down when the POTUS is embracing it with open (pun intended) arms.
        914four
      • Tired old bromide.

        Linux runs over 50% of the world wide web... .which means, among other things, access to EXTREMELY high bandwidth connections.

        That's an extremely tempting target, even if the Linux marketshare were only 5%.

        And nothing prevents a cross-platform attack. The infamous "morris worm" of 1987 attacked both DEC VAX-11's and Sun Microsystem machines (Motorola 68000's).

        So, why aren't we seeing ANY malware for these oh so very tempting targets, LoseDOS troll.
        akulkis
  • RE: I am Linux (and so can you!)

    Few people can say that. By that I mean, huh?
    Zonker_z
  • Who's going to pay to show these ads?

    So who's going to buy the air time and print space to show these ads? Telling people to go to a Youtube link isn't exactly "push" advertising to the unwashed masses. Perhaps that's why you don't see any of these ads?
    hickum
    • Youtube is bigger than you think...

      People have launched careers off it. I actually get far more info on products from Youtube than from any print add or commercial. Its all a matter of the type of people you end up reaching....but people would be reached.
      storm14k
      • It is one thing to launch a career

        on youtube, and something alltogether different to "sell" a product on youtube
        GuidingLight
        • RE: It is another thing to be as smart as GL

          <font color=grey><em>"...alltogether different to <strong><font color=black>"sell"</font> a product</strong> on youtub."</em></font>
          <br>
          Do <a href="http://www.youtube.com/results?search_type=&search_query=linux+advert&aq=1&oq=linux+ad" target="_blank">you see</a> a for sale sign?<br>
          <strong><h1><font color=red><blink>Linux is <s>free</s> Freedom</blink></font></h1></strong><br>
          ^o^<br>
          <br>
          n0neXn0ne
          • Freedom...?

            Dude...

            Of course Linux is "free". No one is disputing that.

            The point is, people need to be "SOLD" on the idea of checking it out, let alone migrating to it. You know, to be CONVINCED that it's a better mouse trap. CONVINCED that it's a better bread slicer.

            In order to prove your suggestion, of course, the Linux community is going to have to go a LONG way to prove that people aren't free - somehow. And that isn't gonna be easy.
            Wolfie2K3
          • RE: dom-Free ?

            <font color=grey><em>"Of course Linux is "free". No one is disputing that."<br>...

            ...the Linux community is going to have to go a LONG way to prove that <strong>people aren't free</strong> - somehow."</em></font><br>
            I don't think the Linux community is in the <em>people selling</em> business.<br> Isn't that illegal?<br>
            ^o^<br>
            <br>
            n0neXn0ne
          • I'm only responding to what YOU posted...

            "Linux is freedom"

            That would imply that other platforms are somehow enslaving the masses. No?
            Wolfie2K3
          • Not really.

            Freedom to do what you will with the code.

            As in putting the focus on libre rather than gratis.
            seanferd
          • Response to Wolfie

            Actually the cost to exit of Windows is enormous, just the way MS likes it. Many companies wont migrate off of Windows because it would be too costly to them to do so. A project based on Linux and Java is easily ported to AIX if the need arises. How do you grow from .NET? You start over...
            914four