As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

Summary: Even if Nvidia's recent roll out of graphics cards based on its new Fermi architecture has slightly dulled AMD's momentum in the graphics market, the Radeon brand is still rolling along, with Nvidia supposedly mulling a price cut on one of its new boards. At the same time, AMD is readying its new Radeon HD 6000 series, which will be more of an evolutionary step forward from the 5000 series, but should continue to put pressure on Nvidia.

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TOPICS: Hardware, Processors
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Even if Nvidia's recent roll out of graphics cards based on its new Fermi architecture has slightly dulled AMD's momentum in the graphics market, the Radeon brand is still rolling along, with Nvidia supposedly mulling a price cut on one of its new boards. At the same time, AMD is readying its new Radeon HD 6000 series, which will be more of an evolutionary step forward from the 5000 series, but should continue to put pressure on Nvidia.

The GeForce GTX 460 is supposedly the fastest-selling of the Fermi bunch, but that hasn't stopped rumors from circulating that Nvidia is considering a $30 price cut on the card, which currently retails around $200. That puts it roughly in the same range as the Radeon 5830, though a price reduction of that amount would make it more competitive with the Radeon 5770. Considering that hands-on reviews (like this one) have shown that the GTX 460 outperforms the Radeon 5830, that makes a cheaper 460 look like a great deal.

That is, until AMD fires back with the new Radeon HD 6000 series, which is rumored to ship in October. Apparently, the 6700 cards will appear first, and they would presumably hit that midrange spot that would appeal to most gamers. The pair, code-named Barts XT and Barts Pro, will replace the 5770 and 5750, and supposedly come with a 256-bit memory interface instead of their predecessors' 128-bit interface. If the 6700 cards outperform the GTX 460 -- and early benchmarks are showing the Radeon HD 6870 smoking the GTX 480 -- then Nvidia's advantage could be short-lived.

That short-lived advantage could come from the new cards as well as the HD 5000 series being marked down -- the Radeon HD 5850 might fall in price to the GTX 460's level, for instance. Nvidia may not have imagined getting squeezed from both sides in this manner when it introduced its Fermi lineup, but that could be the case very soon.

Topics: Hardware, Processors

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  • RE: As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

    Seems like AMD is now smoking NVidia with graphics cards, while still being outperformed by Intel on regular CPU chips!

    Something doesn't track there, but I cannot figure out what.
    Lerianis10
    • RE: As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

      @Lerianis10 Well they are only outperformed in the highest of high end. Because is every other category AMD offers more speed for the dollar.
      Jimster480
      • RE: As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

        @Jimster480

        Until intel releases their new i series chips Q1 2011. Having a i7 2600K pacing the i7 980X at a fraction of the cost I still give the props to intel in CPU land. Let's hope AMD's bulldozer isn't a bunch of bullyouknowwhat.

        I've always been a intel/nvidia fan but I'm slowly starting to like AMD's video card lineup as they seem to be speedy and cheap and most of the graphic qualities nvidia supplies appear to be available on the AMD video platform as well. Unless nvidia can pull their heads out of their rear as I've been waiting for Fermi on mobile for over half a year now I think I may sway to a intel/AMD laptop. If all goes well their I may then also do the same with my next desktop build. Less heat, less power consumption, greater frames, greater quality and cheaper price I would be an idiot not to go with the better option. Nvidia better be able to pull a rabbit out of their hat.
        audidiablo
  • RE: As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

    looks like they are still in collusion with one another and playing the price fixing game bah dont give these guys your money
    KineticArtist
  • RE: As AMD prepares Radeon HD 6000 graphics cards, is Nvidia ready to cut price on GTX 460?

    Facts in this article is not true. The HD 5830 is faster and more reliable than the GTX460. And on top of it all the HD 5830 is cheaper. I suggest you do more research before making comments in the article like "have shown that the GTX 460 outperforms the Radeon 5830" - which is simply put nonsence.
    dur_trix