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John Morris & Sean Portnoy

ATI pulls ahead of Nvidia in discrete graphics sales for second quarter

By | July 29, 2010, 5:10am PDT

Summary: ATI discrete graphics cards outshipped rival Nvidia’s in the second quarter of 2010, according to a new report.

While AMD still has a ways to go to chip away at Intel’s dominance in processors, its ATI brand has managed what seemed nearly impossible a couple of years ago: Its discrete graphics cards outshipped rival Nvidia’s in the second quarter of 2010, according to a new report by Mercury Research.

A year ago, Nvidia stood atop ATI with a 59 percent share of the discrete graphics market, but now the tables have been turned. In Q2, ATI had 51 percent of the market, which isn’t a huge lead, but is a significant swing in its direction. A lot of this can be attributed to the release of new Radeon 5000 series hardware at the beginning of the year, while Nvidia was still prepping cards using its new Fermi technology.

The third quarter could see Nvidia regain the lead thanks to its new Fermi boards, though the company did suffer a blow when Apple recently updated its Mac Pro desktops and made ATI the only graphics option. Because of the dominance of its integrated GPU, Intel still leads the overall graphics market with a 54.3 percent share, but AMD has a bigger lead over Nvidia following Intel (24.5 percent versus 19.8 percent).

[Via CNET]

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Sean Portnoy is a freelance technology journalist.

Disclosure

Sean Portnoy

Sean Portnoy is a freelance technology journalist; currently, all work that Sean does is on a contractural basis. Sean has also written corporate communications documents for CA.

Sean does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Sean Portnoy

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

Talkback Most Recent of 4 Talkback(s)

  • RE: ATI pulls ahead of Nvidia in discrete graphics sales for second quarter
    And ATI is still waaaay better at integrated graphics than Intel. Personally I would never buy nVidia because of the drivers. ATI's drivers are way better and more consistant.
    ZDNet Gravatar
    bvonr@...
    29th Jul 2010
  • Agreed
    @bvonr@...
    ATi is not perfect, nor are their drivers. But they are definitely ahead of nVidia's drivers, give better bang for buck, and stomp all over Intel's pathetic integrated rubbish.
    ZDNet Gravatar
    naibeeru
    31st Jul 2010
  • RE: ATI pulls ahead of Nvidia in discrete graphics sales for second quarter
    Once AMD got rid of their incompetent CEO and replaced him with a Tech genious (who was initially responsible for AMD's Athlon CPU's), their direction changed. Most "Tech" people know what AMD/ATI is capable of----only the idiots at Wall Street haven't a clue. That shouldn't surprise anyone. And, don't count AMD out on the CPU battle front either! Intel may have "faster" CPU's, but AMD's solutions do the exact same things as the Intels--but for a much cheaper price. AMD is NOT that much slower either as independent testing has observed. AMD is being very secretive with their future "Roadmap" so I wouldn't be surprised to see another "Athlon-like" surprise in the works. Intel will not be happy, but then again, Intel isn't happy now because they can't continue to bully Manufacture's away from using AMD products. AMD's integrated graphics put Intel's to shame also. Time will tell, but it should be very interesting and I have my money bet on AMD.
    ZDNet Gravatar
    warnerpeter@...
    29th Jul 2010
  • What happened to nVidia pulling the pin on discrete?
    I clearly remember reading an article on Zdnet about nVidia supposedly pulling the pin on their mid-range & entry-level discrete cards - did they change their minds, then?
    ZDNet Gravatar
    naibeeru
    31st Jul 2010

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