Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

Summary: While it's dealing with a massive PR headache surrounding its sale of faulty hardware to customers and then trying to cover up the mess, Dell is quietly courting the underground with a new partnership with online t-shirt store/community Threadless that adds custom laptop designs to its Dell Design Studio.Threadless produces t-shirts based on user designs that the community votes on, and has the serious hipster cred that Dell sorely lacks.

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While it's dealing with a massive PR headache surrounding its sale of faulty hardware to customers and then trying to cover up the mess, Dell is quietly courting the underground with a new partnership with online t-shirt store/community Threadless that adds custom laptop designs to its Dell Design Studio.

Threadless produces t-shirts based on user designs that the community votes on, and has the serious hipster cred that Dell sorely lacks. Eleven Threadless designs are available for Dell Mini or Studio laptops, and the two companies say the Design Studio will be "regularly refreshed" with new Threadless designs.

While the Design Studio offers some populist options -- like Major League Baseball logo-based lids -- it does have its share of unique designs that can otherwise obscure the fact you purchased a highly standardized piece of technology from a huge corporation. This is called "customization." Of course, you better like that design -- because it's imprinted on the case lid for as long as the laptop lives. (No one ever regrets getting a tattoo, right?) Maybe I'll wait for holographic case designs so I can change them on a whim.

In the meantime, Dell will be serving as a sponsor for the Threadless Everywhere Tour, which celebrates the t-shirt company's 10th anniversary. Will Dell's underwriting help it create a positive impression with Generation Y and Millenial types, or will it look to Threadless fans like an encroachment on indie territory -- and a bit of a sellout by Threadless?

Topics: Dell, Hardware, Laptops, Mobility

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9 comments
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  • This coming from a long time Apple fan and not one of

    Dell's admirer's... I like the looks of the laptop in this article. Just saying.
    James Quinn
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  • RE: Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

    I still care more about my laptops inside than I will ever care about it's outside picture. I could care less if it looks like a tshirt or is black... Is the performance the best bang for my buck? That is the important part.
    kch50
    • RE: Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

      @kch50 I agree, but it's all about marketability and some people care more about how their laptop looks than what's inside it. There was a designer pc that featured <a style="text-decoration: none; color: #333333;" href="http://www.worldpaintings.de/en/zeitgeist.php">zeitgeist profound artwork</a> which recently pulled in 5k at auction.
      richrollins
  • RE: Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

    The collaboration with Dell is about giving Threadless artists and their designs exposure to a new audience. The laptop cover is a great canvas for "personalization". Most importantly, when we approached the Artists about being involved, every one was excited and gave full approval to having their artwork on Dell laptops. Art should be given as much visibility as possible so it can be appreciated by those who value it.

    Wilson from Threadless.
    wilsonfong
  • RE: Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

    I couldnt agree more with wilsonfong. Dell is awesome for providing another avenue for these artists to share their work.
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  • RE: Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

    Not a big fan of hipster shirts, so I probably wont be buying a hipster laptop. I do however like hipster storage, like <a href=http://www.storagepost.com/locations/new-york/bronx">bronx self storage</a>
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  • RE: Dell taps hipster t-shirt retailer Threadless for Dell Mini, Studio custom laptop designs

    I think what Dell is doing as far as personalizing laptops is awesome, although I'm not a hipster so I want be buying this. Check out this <a href="http://www.seolair.com/">SEO Blog</a> for more information on search engine optimization strategies and tactics.
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