LG exec says its Optimus tablet "will be better than the iPad." How will it do that?

LG exec says its Optimus tablet "will be better than the iPad." How will it do that?

Summary: You gotta give LG's vice president of marketing Chang Ma points for hubris. Not only did he tell the Wall Street Journal that "The race hasn't started yet" in regards to smartphones (um, you're sure about that?

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You gotta give LG's vice president of marketing Chang Ma points for hubris. Not only did he tell the Wall Street Journal that "The race hasn't started yet" in regards to smartphones (um, you're sure about that?), but he also touted LG's forthcoming Optimus tablet thusly: "Our tablet will be better than the iPad."

Having owned an iPad since launch, I can definitely say that the device isn't perfect, and could be made better. But is LG the company to make the so-called "iPad killer"? As you might expect, it's relying on Google's Android OS, as most competitors outside of HP will be. In addition, Ma says the Optimus tablet will be focusing on productivity -- from document creation to video editing. We should expect "high-end features and new benefits," though none of those have been disclosed.

Does that mean we should be expecting a stylus to be included with LG's slate? Some kind of alternative (slide-out?) keyboard that's superior to the touchscreen? We already can guess that it will come with some of the features the iPad lacks -- support for Adobe Flash, front and rear-facing cameras, maybe a memory-card slot. But what else will LG's "secret sauce" for tablet superiority include?

There's no doubt that you can build a better tablet spec list than the iPad possesses, yet that doesn't necessarily make it a more attractive buy. (Just think of all of the features the competition lumped into its portable MP3 players, only to succumb to the iPod's dominance.) Will those high-end features and new benefits include a processor that is as responsive as the Apple tablet's and battery life better than what's expected from Android devices using other CPUs (roughly half that of the iPad)? LG will be using Nvidia's Tegra 2 processor for its Optimus phones, so maybe it's basing its tablet around a Tegra core that could outdo an Atom or ARM-based CPU.

Still, it seems like Ma set the bar way too high considering LG's fighting companies (like HP and Samsung) that have a lot more experience with the American market, which is ultimately where the Optimus has to compete if it's as superior as promised. A little bravado can get you some headlines, but if it cannot deliver on the great expectations, then LG is setting itself up to come up short -- once again -- in North America.

Topics: Tablets, Hardware, iPad, Laptops, Mobility

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  • Another content-free post from ZDNet.

    Mr. Portnoy, I wasn't sure at first that you were the same person who wrote the "netbooks are no longer trendy" stuff but checking back, it seems that you are. I'd put this post of yours in the same category. In this case, a manufacturer is hyping their product...and you're surprised by that? What would you expect Chang Ma to say? Maybe "Apple rules. We can't hope to compete so we're gonna turn out crap."?

    I get it. You have an iPad. You're "trendy" and it doesn't sit well with you when other manufacturers dare to say that they are gonna do something better than Apple.

    My personal opinion is that when you find yourself with nothing worthwhile to say, you'd be well served by saying nothing. I read your post because it showed up in my RSS feed (a situation I can fix), but reading it was a waste. I have no idea what you expected your readers to take away from your words...other than to be made aware (again) of your membership in the iPad club.

    Now off to fix that RSS feed...
    Romberry
    • Yeah, another one

      @Romberry <br><br>This is becoming a habit here on zdnet.<br><br>zdnet employs some of the worst 'writers' available (not sure you can call them 'writers', if you can then you should call call them 'lazy writers' and to one or two calling them just plain idiots would describe them better.)<br><br>I wonder why zdnet employs these people. A cost cutting measure, I guess.
      OS Reload
      • Then there are the articles that are nothing more than

        @OS Reload
        A link to an article on another site. They get ranked by the click so it's a way to get a double click for doing nothing. Remember the 90's when zdnet was actually technical? Now it's a bunch of prosumers. Sigh.
        happyharry_z
    • RE: LG exec says its Optimus tablet

      @Romberry Well said. I respect the high bar that Apple has set. Still, it's good to see other companies trying to raise that bar. I don't think this industry would be nearly as interesting if everyone just called it a day because they didn't want to risk losing to Apple. For those about to take on Apple, a bit of hubris is not a bad thing...
      kenhong
    • RE: LG exec says its Optimus tablet

      @Romberry @OS Reload ZDNet is just doing what every other publication does: find stuff to write about, no matter how trivial. They need to have content and if there is none then you make it up by blowing nothingness into "news". That's how this medium works: you need eyeballs and ad clicks. You get them by always pushing something out.
      xxm
  • Not hubris

    Hubris = excessive pride or self-confidence; arrogance.
    Chutzpah = audacity; nerve.

    I wish them luck as someone needs to compete with Apple.
    davebarnes
    • RE: LG exec says its Optimus tablet

      @davebarnes Seeing as they are Lucky Goldstar they need all the luck they can get to compete with iPad. ;-) But you are right. Competition is good.
      statuskwo5
  • We are talking about LG here

    Doubt they can build anything that is no more than a cheap clone.
    wackoae
  • Stop the presses!

    The head marketeer says that their product will be better than the competition's product. Gee, what a surprise!
    Userama
  • Zero calories of information, courtesy of zdnet.

    Another great content-light piece. Kudos to zdnet for serving content that's so light that the obesity epidemic will soon be nothing but a bad memory. Provided all other content producers follow zdnet's lead, of course.<br><br>Thanks zdnet for allowing me to read, read, read and read and in the end no info has been absorbed. Zero calories of information and you can do it all day long as much as you wish.

    Now that's light.
    OS Reload
  • RE: LG exec says its Optimus tablet

    And if you talk to HP they say that their next release will be so much better. And guess that's so with Nokia, Sony etc.!<br>Where's the beef?
    Agnostic_OS
  • It's probably not that hard to blow the iPad away.

    Having the iPad based on the iPhone's OS puts a lot of limitations on it in the software department. Ditch the closed garden, and you've got a much more usable computer. I own a Palm Pre, but I'm not thrilled with HP's intention to put it on a tablet, for that very reason. (And with WebOS, it's a considerably larger problem, because there are far fewer apps for WebOS.)
    bhartman36
    • Are they going to be given away with a 2 year contract?

      Because Android is doing well only because it is being given away with a 2 year contract and 2 for 1 deal.
      wackoae
      • So?

        @wackoae
        What's your point? That Android tablets are better bang for buck than iPads?
        NonZealot
      • Yep. It's never a good sign when

        you have to cut prices to move product. Basic law of economics. It means demand is weak.
        frgough
      • RE: LG exec says its Optimus tablet

        @wackoae Only for the low end devices... I see a lot more of the high end devices around. The two for one deals only come at EOL for the devices, who cares it's a great value for the money. They aren't giving away Incredibles 2-for-one.
        snoop0x7b
      • RE: LG exec says its Optimus tablet

        @wackoae Your complaint is like "OMG They're pricing their product more competitively... If they'd price gouge people like Apple they wouldn't be doing so well!"
        snoop0x7b
  • Logic?

    "Still, it seems like Ma set the bar way too high considering LG?s fighting companies (like HP and Samsung) that have a lot more experience with the American market, which is ultimately where the Optimus has to compete if it?s as superior as promised."

    If they are trying to beat the iPad, it seems to me that HP, Samsung etc. are entirely irrelevant. They don't make iPads.
    Economister
  • RE: LG exec says its Optimus tablet

    Until we see a product this is nothing more than hot air.
    LP212
  • There is no competing with apple

    There is no competing with apple,apple will sell there products good or worse because of the name apple. It just like designer jeans or pocketbooks, some people just have to have it. The iphony didn't take off until they started to allow att to subsidize the phonys,other wise it would have just been the apple seeds that bought them. The only real good thing apple had made is the ipod line,everything else was just cleaning up what everyone else was already making. apple seeds hehe i kill myself :}
    Stan57