Nvidia gives GeForce GT 435M graphics a slight upgrade, rebadges it as GT 540M

Nvidia gives GeForce GT 435M graphics a slight upgrade, rebadges it as GT 540M

Summary: Ah rebadging, graphics card companies' dirty little not-so-secret. They may call it refreshing, but cynics use the less-flattering term to describe boards that get a itty-bitty upgrade -- along with a brand-new name that looks better on spec sheets.

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Ah rebadging, graphics card companies' dirty little not-so-secret. They may call it refreshing, but cynics use the less-flattering term to describe boards that get a itty-bitty upgrade -- along with a brand-new name that looks better on spec sheets.

Nvidia has gone to this well again, taking its GeForce GT 435M mobile graphics, bumping up some clock speeds, and -- voila -- it now has the GT 540M. It comes with the same number of CUDA cores -- 96 -- and the 128-bit memory interface that the 435M has, but through the "refinement" process has been tweaked to deliver slightly better performance.

Specifically, the processor clock speed has been bumped to 1344MHz, the graphics clock speed to 672MHz, and the memory clock speed to 900MHz; in comparison, the GT 435M has 1300MHz processor clock speed, 650MHz graphics clock speed, and 800MHz memory clock speed. How much that translates in terms of performance boost will be revealed with some benchmark testing, but the educated guess is not much.

According to Engadget, the first laptop sporting the new GeForce GT 540M is the Acer Aspire 4741G, which can be offered in a number of configurations, though Engadget has learned of one that includes an Intel Core i5-480M processor, Blu-ray drive, and a 14-inch screen. Expect to see it pop up soon on a number of other midrange notebooks, though now you won't be fooled into thinking it's a spanking new video card.

Topics: Hardware, Laptops, Processors

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3 comments
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  • Usually fixing issues.

    It's not so much rebranding as it is fixing issues with the previous cards - nVidia tends to alternate between creating new tech and fixing problems with the last new tech. Toss in a little bit more power, and that's generally how it happens.

    Is it a new card? In some sense of the term, yeah. They've probably made some modifications and probably had to give the changes to the manufacturers.

    Not everything that is "new" has to be a complete rewrite, geeze.
    CobraA1
    • RE: Nvidia gives GeForce GT 435M graphics a slight upgrade, rebadges it as GT 540M

      @CobraA1
      You don't get nVidia's re-branding. Take for instance their GTX 280m and GTX 285m cards.
      The specs are EXACTLY (read: exactly, same, identical, clone) the same across both cards. Same pipelines, same technology, same power drain, etc. Everything.
      Want to know the difference? A speed bump of less than 1% in the stock clocks of the GTX 285m over the 280m. My friend has a 285m. I have a 280m. We both overvolted and overclocked our speeds to the same clocks. The performance difference? None. It's the same card, with a slightly higher clock speed. But guess what? The names are different; for absolutely no reason.
      Not everything "new" has to be a complete rewrite; it's very true, but such "improvements" aren't even worth it. Not worth a new name. Just sell the old card with the slightly upgraded clocks. nVidia also has an overclocking tool ON ITS SITE that's free to use. Made just for its cards. Added right into nVidia control panel. No need for any rebranding with a nothingness increase in base clocks.
      D2 Ultima
  • RE: Nvidia gives GeForce GT 435M graphics a slight upgrade, rebadges it as GT 540M

    Fixes do not deserve a generation/version number which is what Nvidia is doing.
    aaarrrnnn