Vizio is breaking into PC business, wants to be Apple at a lower price

Vizio is breaking into PC business, wants to be Apple at a lower price

Summary: Maybe we should have guessed after it released a tablet last year, but it's still surprising to learn that Vizio is joining the PC business. According to the Wall Street Journal, the TV maker is ready to offer consumers all-in-one desktops and laptops that will be on display at CES next week and ready to buy in May (or June, if you believe Bloomberg's report instead).

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TOPICS: Hardware, Apple
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Maybe we should have guessed after it released a tablet last year, but it's still surprising to learn that Vizio is joining the PC business. According to the Wall Street Journal, the TV maker is ready to offer consumers all-in-one desktops and laptops that will be on display at CES next week and ready to buy in May (or June, if you believe Bloomberg's report instead).

Vizio says it looks to enter the market as Apple at lower prices, meaning it will emphasize design but take a page out of its TV playbook and price its PCs more competitively. The company was boosted by the fact that it's Android-based tablet sold out rapidly. It's also working on software to make its PCs interact seamlessly with its TVs, in order to share content across devices easily.

The Journal reports that Vizio will not be introducing Ultrabooks, but promises that its initial trio of laptops will be thin and light. There will be a pair of 15.6-inch notebooks, along with a 14-inch model. It will also roll out 24-inch and 27-inch all-in-ones. Perhaps specs will be revealed at CES. As for specific prices, Vizio's CTO told Bloomberg that the systems will be available at "a price that just doesn’t seem possible."

Are you excited about Vizio's entry into the PC market? Would you buy one of its laptops or desktops? Let us know in the Talkback section.

[Via Engadget]

Topics: Hardware, Apple

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Talkback

9 comments
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  • RE: Vizio is breaking into PC business, wants to be Apple at a lower price

    How can anyone truly answer that question without seeing what they have to offer?
    slickjim
  • ?

    They made this decision based on their tablet selling out? Really? That thing is horrid! There's no battery life to speak of, touches ... you could have a kid, rear her, send her to college and watch her have your grandchild before that screen decides to feed touch responses to Android... then there's the weight of the thing, which has a more suitable role in a gymnasium dumbbell rack than a desk, purse or cargo pocket. We got one for free and it don't use it for anything testing app prototypes, not daily use.

    Fine - let Vizio enter a shrinking market. Maybe they'll wipe out all the uninspired PC designs out there and take their vendors with them. Heck, maybe someone will even figure out how to Hackintosh their boxes (wanna bet they've designed the innards for that, too?)
    ThatOtherApple
  • RE: Vizio is breaking into PC business, wants to be Apple at a lower price

    Tablets sold out? Costco had them on display when I stopped by Tuesday.

    As for the "Apple at a lower price" it doesn't mean anything if it doesn't run Apple software. Yes, the hardware design is what gets people drinking the Apple coolaid, but the software and total integration is what keeps them drinking it.

    Vizio jumped into the flat-screen market when the vendors were pulling in fat margins and Vizio was willing to sell for less since they didn't have years of R&D costs to pay for. Dell, Gateway and Acer already played that card more than a decade ago in the Wintel space, and the margin fat is all gone.

    But I wish them luck, somebody needs to shake up the consumer PC space, it is pretty pathetic right now.
    terry flores
    • DELL rules the consumer PC market trends for desktops.

      @terry flores

      " All-in-Ones, not so much. Although, in my opinion the monitors are too large and their speed is not suitable compared with a desktop. They are nothing more than a laptop. Without an ssd most anything coming down the pike is going to suffer; really though, most consumers don't have a clue anyway."
      Zurk_Orkin
  • It's too late, HP is already trying the Apple at lower price thing.

    http://assets.sbnation.com/assets/847602/IMG_7195.jpg But maybe Vizio could be "Apple at a lower price than HP's Apple at lower price."
    matthew_maurice
  • Big changes afoot

    Management at Vizio can't trust that the TV business and the PC business are going to remain separate. Samsung, Asus -- and soon Apple -- have one foot in each. If Vizio doesn't want to find itself playing catch-up one of these days, it's smart to move now to acquire some expertise in how you sell computers.

    Besides, once you become a power in televisions, you've got some serious scale economies in the same sort of displays used as computer monitors. Since monitors are a big percentage of the PC's cost structure, you pretty much have to play both sides of the display business or those who do will clobber you with a cost advantage.
    Robert Hahn
  • RE: Vizio is breaking into PC business, wants to be Apple at a lower price

    A decent Apple-quality laptop will have at least:
    [ul][*]No shiny parts,[*]A high-quality, high-contrast, good viewing angles matte scrreen with at least 900 lines for 15" size,[*]Decent keyboard keys that can be comfortably pressed (think Lenovo),[*]Good traditional keyboard layout, including Home, PgUp, PgDown End and decent Ins, Del keys,[*]Separated, decent size arrow keys,[*]Keyboard that doesn't flex,[*]Keyboard backlight,[*]A full-sized touchpad that supports confident and smooth multitouch,[*]A discrete graphics option,[*]Black and/or other dark color options,[*]No crapware.[/ul]
    These are the turn-offs:
    [ul][*]Shiny screen bezel,[*]Any other shiny parts, including the trackpad buttons,[*]"Flat floating island" keys (think older Acer models),[*]Tiny arrow keys, un-separated arrow keys, weridly laid out arrow keys,[*]Tiny rounded keys at the corners of the keyboard,[*]PgUp, PgDown, Home, End combined with arrow keys and no Fn key in close proximity to them (this makes it impossible to use the keyboard with one hand),[*]Discfunctional touchpad,[*]Very sharp edges anywhere.[/ul]
    If the laptop has any of the above, I'll run away even if they offer it for free. There is enough badly designed hardware on the market already.
    Earthling2
  • Two ul-s don't get formatted correctly

    One:[ul][*]Unordered 1[*]Unordered 2[/ul]
    Two:[ul][*]Unordered 1[*]Unordered 2[/ul]
    Earthling2
    • More examples

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      Earthling2