Cellrox, your BYOD solution had me at Shalom

Cellrox, your BYOD solution had me at Shalom

Summary: Listen up ZDNet readers, Cellrox has the solution for your conversion to a BYOD model.


Shema Congregation Beth ZDNet! You need to know about Cellrox, an Israeli company that has the cure for your BYOD ills. The company offers a total solution for your Android-based mobile devices that's live, working and available to you now. They use multiple "personas" to accomplish the secure separation between corporate data and personal data. These personas are actually virtual mobile devices that run simultaneously on your host device. Their solution uses a ThinVisor.

A ThinVisor is a kernel-enabled hypervisor that runs on the host hardware that accommodates these multiple personas.

What does this technology mean for you as the end user?

It means that this technology ensures that your personal Apps and data never mixes with the data contained in the corporate persona. It means that you'll enjoy the same performance from simultaneously running multiple personas as you do from running a single use device. It also means that the whole process is transparent to you.

What does this technology mean for you as IT support?

It means that you can remotely manage the corporate persona without physically touching the device. And, by manage, that means everything. You can enforce policies, decide what type of access you'll allow for a persona (Shared, Exclusive, None) and determine persona switching scenarios.

If you'd like to see a live demo of how persona switching works, check out CellRox Jade in Action.

Cellrox Jade in Action

Cellrox also offers a whitepaper that describes the ThinVisor in detail.

I spoke with Cellrox CEO, Omer Eiferman, yesterday and he also told me that they are going to release a consumer persona product, now known as Amber, sometime probably next year. He didn't have a price available yet for the Amber product. What Amber will allow you to do is to create a virtual device (persona) on your current device that can be used for guests, other members of your family or for privacy.

As I've said in other posts, these types of hypervisors are what will keep BYOD security concerns at bay. In the video, you can see how easily you can switch from one persona to the other. Your personal persona is totally owned by you with no restrictions and the corporate one receives its security information from the Cellrox mobile device management (MDM) software.

You can operate the Cellrox MDM from your own internal server or via a cloud-hosted service. The MDM enables IT administrators to provision, manage, update, audit and control the corporate persona on their employees’ devices.

As I've written many times before, this hypervisor technology is the best way to handle the BYOD dilemma. Actually, it removes the dilemma and only leaves the question of, "When will you convert to a bring your own device model?".

After you check out the video demo and the whitepaper, talk back and tell me what you think of Cellrox's solution.

Topics: Mobility, Privacy, Virtualization


Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with 20 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.

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  • RE: Cellrox, your BYOD solution had me at Shalom

    From whitepaper:<br><br>"ThinVisor displays, at any one time, only a single Persona in the foreground of the device. All the other Personas are referred to as background Personas - Personas that [b]continually[/b] run on the system in the background..."<br><br>I'm gonna go out on a limb here and say that hypervisors on cell phones are a bad idea. As if one list of battery sucking OS tasks was not enough - now you can have three or four!
    • RE: Cellrox, your BYOD solution had me at Shalom

      Your concern about using hypervisors on mobile devices is well justified. The classic VM approach is heavy-weight and will produce sluggish performance and increased battery drain.

      However, ThinVisor is different than traditional hypervisors. It uses lightweight virtualization that can deliver the native device performance in all dimensions: applications speed, graphics, network, as well as battery life.

      Furthermore, because a background persona itself runs Android, it quickly enters low-power mode since it isn't being interacted with - just like any Android would do. In other words, Android's native power saving mechanism works well in personas, and aggressively puts the device in a low-power mode whenever possible.

      The performance study confirms that there is no noticeable performance penalty or increase in power consumption with ThinVisor.
      orenl (cellrox)
  • BYOD, the next IT buzzword failure, nt

  • RE: Cellrox, your BYOD solution had me at Shalom

    I have to agree with the others, virtualization in the mobile space doesn't sound like a great idea!

    Also, BYOD is a flawed idea! I can see thin client / embedded systems working but corporate owned.
  • RE: Cellrox, your BYOD solution had me at Shalom

    Rather than debate the merits of BYOD, especially since our customers and partners clearly see a need for the use of personal devices in the workplace, the discussion should focus on what's the best way to give IT the control they need to secure and manage corporate data while also preserving user freedom and choice and privacy. Enterproid share's the view that virtual personas can be used to create a secure enterprise user experience on the device, but we also believe that end-users must be given the tools to secure and manage their device via a portal like MyDivide(www.divide.com).