Five reasons why iPad and iPhone are THE choices for BYOD

Five reasons why iPad and iPhone are THE choices for BYOD

Summary: Widespread corporate product buy-in isn't easy to accomplish. In fact, it's almost impossible to do so unless you have excellent products. Apple does.

TOPICS: iPhone, iPad, Mobility

The Unstoppable iStuff for BYOD

Nothing tells a story quite like numbers do. Especially if those numbers originate from a disinterested third party research firm such as Gartner's, Barclays, Deloitte, Forbes or Goldman-Sachs. It's really hard to argue with respected sources such as these. I, for one, am impressed by the numbers I'm seeing from them concerning Apple's iGadget business product market share and corporate BYOD adoption.

For this reason, Mobile Device Management (MDM) and Mobile Application Management (MAM) software vendors must support any mobile device. But, Apple's products are mandatory.

It isn't enough to focus on Android phones alone. You have to support Windows devices, Android-based devices, Blackberry (at least temporarily) and Apple. The numbers just don't lie. When half your market is Apple, you can't ignore its existence to simply prove a point or to take a stand for open source operating systems. Either you're in it (The MDM or MAM business) for your customers or you're not.

Look at some numbers provided in a white paper from Apperian:

  • 80% of Fortune 100 have adopted iPad.
  • 88 of the Fortune 100 are deploying iPhones.
  • 50% of FTSE 100 are using iPhones.
  • 20% of Fortune 100 have 10K or more iPhones.

Can you afford to ignore those adoption rates?

Of course you can, if you want to push yourself out of the MDM/MAM market and then wonder, "What went wrong?"

Have a good time explaining that failure to your shareholders or stakeholders.

Ignore the numbers, if you want. I can't.

Look at those numbers again in context. 88 out of 100 large companies deploy iPhones. What's wrong with the other 12? Probably nothing except that they're direct Apple competitors and that's OK for them.

80 of the Fortune 100 have adopted iPads in their companies. The focus word here is "adopted." That means that they've done the case studies, have tested and have adopted iPads as part of their business model. A full 20% of the Fortune 100 have more than 10,000 iPhones.

On the other side of the BYOD fence is you, the employee or contractor who works in an environment where you see BYOD as some sort of "control thing." You oppose the idea of someone else managing a gadget that you own personally.

That would be a valid concern except that most BYOD environments do everything they need to do to your device in a single App. Deploy the App to your connected device to make sure it meets certain requirements and voila, that's all that's needed to integrate your device into the corporate network. No trouble, no reboots, no angst, no need for an Occupy movement to protest the BYOD overlords and best of all--no changes to your identity or your device.

If you separate from the company or decide to separate your device from the company, all you do is uninstall the App. If you're separated from the company, the BYOD administrator performs a remote App removal with no intervention needed from you and you're free again.

The five reasons for this massive uptake and adoption are pretty simple:

  1. Apple makes great products.
  2. Apple makes products that are easy to use.
  3. People like Apple products.
  4. Apple is the sole vendor of Apple products.
  5. Apple products are well supported by third parties.

Points 1, 2 and 3 are pretty obvious when discussing anything Apple. The products have excellent design. They're easy to use--very intuitive--no instructions needed. And, people love Apple's products because of their design and their ease of use.

Points 4 and 5 are from a corporate perspective.

Large businesses don't like product risk. They want stability in the company from which they select their corporate hardware. For example, the 88 Fortune 100 companies know that Apple isn't going to stop manufacturing the iPhone product line. They know Apple is here to stay. They know that no one can buy Apple and destroy its product lines. There's comfort and stability in Apple as a corporate choice.

Apple products also enjoy a huge third-party accessories and Apps market. "There's an App for that," isn't just a cute catch-phrase, it's a corporate tranquilizer. Large companies want to know that they have third-party buy-in on products they select. It helps with product longevity. And, it's another stabilizing factor and cementing factor in making business-wide product choices.

For businesses seeking product support and stability, it's a numbers game. Apple has the numbers on its side. 88% of the Fortune 100 can't be wrong.

Do you know any other reasons why businesses might adopt Apple products? Is it a wise business decision to do so? Talk back and let me know.

Topics: iPhone, iPad, Mobility


Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with 20 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.

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  • Is this a joke??? April's fools day was 4 weeks ago.

    So the 5 reasons pretty much sum up to just: "Because is Apple".

    Love or hate Apple, this must be the dumbest post on ZDNet ever.
    • Unfortunately...

      Numbers are there.

      The Apple foray into enterprises has started. It was below the radar for some time but now, it's picking up speed.

      Microsoft has a tough battle ahead with Windows 8.
      • Where?

        I work for a Fortune 100. We are allowing use of iOS and Android for both phone and tablet. Win8 when it launches will be evaluated. These are for specific personal use, not how the average worker performs their job. Those are still MS. Android and iOS devices can do some jobs (niche) but cannot take the place of the current systems. They can be used to enhance it. The only eroding system I see is RIM.
      • Numbers are there, but...

        Apple is in a truly unique position. Here we are, right squarely in the middle of what the Mac fans have been shouting at the top of their lungs forever.

        What have Mac fans been shouting? That people use Windows because thats whats made available to them, as in; when a PC is sold it has Windows on it so thats what ends up in use. It was a little odd in that by time Windows had thoroughly taken over the market, Macs had been around and available for a long time. And it was also a market where Linux was available for free once you had your PC to put it on.

        Now here we have Apple having flooded the smartphone/touchphone and tablet market before Microsoft even got a foot in the door. Still to this day there is not an actual Windows 8 tablet even ready to purchase. It truly is a situation where Apple has no significant competition from Microsoft at all right now, only Android.

        Microsoft certainly does have a tough battle ahead. Its not going to be simple or easy, and if that was an approach Microsoft is contemplating its very likely doomed to failure. But one would hope that MS has at least more brains then that and will do a full court press on advertising once Windows 8 is ready to launch.

        From what I have seen, both Apple and Android have provided very capable, slightly differing versions of what is close to the same thing. That is a tablet OS that in some respects works in a markedly different was that a traditional OS. I am lead to believe, from much of what I have read, that Windows 8 on a tablet will be far more like a laptop or even desktop experience then iOS or Android have thus far. This will be a significantly different enough of a product to make a difference in peoples minds if its marketed properly.

        Then all it has to do is deliver.

        And that of course remains to be seen. I'm sure hardly a soul around here has to be reminded that what looks promising from either a software or hardware point of view doesn't mean squat until the hardware and software are paired and only then does the rubber hit the road so to speak.

        So yes, it will be a tough battle, but if Microsoft does what hey need to on the marketing side, and they put the right hardware with the software and it works as alluded to, then the battle may take sometime but be far from insurmountable. It may end up easier then it might have if they decide to do things right.
    • The bane of IT departments

      I produce interactive multimedia training using HTML 5/Flash and my clients are mainly corporate. Every IT department I meet complains about the iPad - specifically becasue it's been purchased by executives who keep insisting their fashion choice has to be of use.

      This would be fine if it could support full HTML 5, but it doesn't. Any app that requires video and/or synched audio runs up against the iOS restriction on autoplay. So any app I need to create is first done in HTML 5/Flash where it works on everything and then if a corporation is cursed with iPads, it needs to be wrapped in a WebView, their stupid restrictions turned off (and yes no problems with Android or WP7) and sold only through iTunes.

      This doesn't even cover the hoops you need to jump through to use an iPad securely in an enterprise.

      So yes, they're may be a few execs buying them, but then they've done stupid things before ;-)
      • Yes, Mr IT manager, but those

        Execs doing stupid things are your bosses. If you don't do what they want, even if you think they are stupid, they will find somebody to take your place and you, Mr. IT manager can walk, not ride (you won't have the gas money) down to the unemployment office.
      • Did it ever occur to you

        That the way you are trying to do these HTML5/Flash multimedia thing might not be the best or even the proper way to do things?

        Not saying this is true in your case, but -- have you ever considered such an possibility?
      • Wish it were a few...

        Actually, at my state agency, it is a few, the Commissioners, the elected (two of the three are actually appointed at the moment) officials. They, and members of their staffs want to do work on their iPads and iPhones, so we are bending over backwards to accomodate them. A few members of Upper Management will join in, because once they are doing it, why not others? Most people are going to be on their PCs and nothing more.
      • Yet another "My experience" tale

        You are one of the biggest Apple haters on this site so why in the world would anybody put any faith what so ever in your tale about anything Apple related.
    • Imagine that

      wackoae does not like any article that is pro Apple or pro iPhone. Go figure. Sorry Sport but the numbers do not lie and they confirm my own observations. Lowes has deployed iPhones as a means of inventory checking to their floor guys, Grainger has deployed iPhones for that purpose as well. Everywhere I look I see more and more iPhones and fewer Blackberry's...
      • What the hell are you talking about???

        I am an owner of multiple Apple products and would not even consider an Android phone until they fix the very visual sluggishness and instability of the OS .... and don't ask me about WP7/8 ... the Leapfroggy MetroUI is only attractive to people with the brain of a small toddler.

        I have no problem believing that Apple's mobile products are predominant in the corporate environment ... because I see it on a daily basis.

        My issue is that his 5 alleged reasons are completely stupid and can be summarize with the words: "Because it is Apple".
      • You are just summarising the problem!

        " Lowes has deployed iPhones as a means of inventory checking to their floor guys, Grainger has deployed iPhones for that purpose as well."

        PDA's are FAR more suited to this task, cheaper and have been available for a decade. Why have they now deployed iPhones? You already know why and it has nothing to do with iPhones being the correct tool for the job.....
    • I thought

      I thought this would have been written by Kendrick. Is he on vacation? LOL

      This has to be the weakest article ever written trying to push an Apple product. Maybe the author could have looked at the ongoing virus problems that Apple can't seem to handle. A single source vendor also exposes your company of what could happen if the vendor closes shop.

      Maybe next time we could get a real technical/business analysis.
    • Check Out The Source

      Chuckle - these numbers are their marketing for "Use Me!!"

      This one thing puts it into doubt.

      Ken - If other groups can reliably confirm this then it will carry a lot more weight.

      Till then take as desired with extensive salting.
    • Security over Popularity

      Hear! Hear! Ridiculous, the author hypes popularity over security, which for most corporations trumps popularity.
      Kia Ora IV
      • Security trumps popularity

        In IT.

        For upper managment, security is someone else's problem, the IT Director. They want their iPhones, and if they outrank the IT Director, then here it comes.

        CEO - I want to use my iPhone.
        CIO - Sorry, it's not secure.
        CEO - You're fired.

        Hiring interviews

        CEO - I want to use my iPhone.

        Candidate #1 - They aren't secure. CEO - Next
        Candidate #2 - They aren't secure. CEO - Next
        Candidate #3 - I can do that. CEO - You're hired.

        Tech Writer - BYOD is a growing trend.
    • Uh-huh

      Reasons 1,2,3, & 5 are all subjective. Lots of facts to back them up - like because the author is so smart.
    • I would sum it differently

      Not, "Because is Apple", but "Because Apple made sure such are the rules of the game".

      It is always better, when entering a game to either learn the rules perfectly, or have the rules designed to your habits.
    • Yep

      The problem is that it leaves a couple out.

      1. Apple is cool, so all the cool kids (execs) already use Apple and to use it at work, no matter the risks.

      Well, okay, there isn't really a #2, except that #1 includes a #2.

      2. Upper Management wants it.

      Though we could add one more, but it applies more to this article and the tech media, than to the actual BYOD movement.

      3. Tech Writers love Apple and so they invent a BYOD based on the fact that Senior Management wants to get his email on his iPhone.

      My state agency got the funding to move to Exchange Server sooner rather than later (we run Groupwise now), because the Commissioners want to be able to do more with their iPhones and iPads.

      BYOD is not a grass roots movement, it is being imposed from outside IT and from the top down.
  • BYOD demands separation of profiles

    iPad is endured until Win8 arrives.